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Dynamic, high-energy new media professional with stellar track record at building and managing teams, launching strategic partnerships, and building online communities. Extensive experience implementing web 2.0 marketing techniques including engagement marketing campaigns, search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and email marketing. Vast experience in both social and traditional media. 

Core Competencies:

Communicator, content creator, strategic thinker, online community builder, product marketer, brand builder, team leader, public speaker

Work experience

Feb 2007Apr 2009

VP, Marketing & Member Experience

Responsible for acquiring, retaining and supporting members of innovative social network aimed at writers, readers, and public radio listeners. Acted as corporate ‘face’ of the company both on-line and off-line. Developed successful strategies to drive buzz, brand awareness, and site traffic. Key member of senior executive team working directly with CEO.

Accomplishments Include:

  • Increased member engagement and retention rates by more than 50% year-over-year by providing VIP service to top site influencers
  • Implemented lifecycle email program to welcome and retain new members
  • Brought exclusive promotions, opportunities and content to the site to actively engage members
  • Created onsite member-to-member help forum which provides live, interactive support
  • Managed on-site feedback forum where members are encouraged to suggest ways to improve site experience.
  • Crafted consistent tone, brand, and messaging for site
  • Coached employees on the value of being transparent, upfront, and interactive while participating on social networks
  • Hosted monthly, live, onsite chats with the CEO
  • Created and launched site upgrade communication plan
  • Managed off-line meet-up’s called “Gatherings”
  • Provided critical input on product roadmap process
  • Aligned features to best meet the needs of selected target audience
  • Clearly communicated site changes and new functionality across community
Dec 2002Jan 2007

News Director

Feb 1999Dec 2002

Assistant News Director

Jan 1998Feb 1999





Syracuse University