New Business Development
Challenged to build a sales territory from ground up during a down economy. Developed a direct mail and telemarketing campaign to target deans, department chairs and professors. • 637 new customer orders in first 90 days of operation.• Outperformed sales goals in each measured period.• Developed 80% of customer base by cold calling or internet marketing. • Increased sales 15% by developing a niche market.• Doubled number of accounts in second year• Maintained a customer approval rating of 98 % or higher.