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Driven and intuitive retail merchandiser and marketer with more than eight years industry experience in both eCommerce and Bricks and Mortar stores. 

Work History

Sep 2015Nov 2015

Marketing Manager

  • Together with senior leadership develop marketing strategy in line with the company objectives and budget. 
  • Assist in the planning and execution of traditional marketing efforts including TV, radio, print, DM, and events. 
  • Lead and manage key sponsorship and partnership accounts such as Aimia/Aeroplan and Marriott to develop and implement growth and exceed revenue plans.
  • Maintain the retail promotion calendar which aligns tactics across the organization to drive revenue and maximize profitability.
Nov 2014Aug 2015

Merchandise Manager

  • Worked closely with the marketing team to provide the best up and coming products for events, major campaigns and email marketing. 
  • Managed over 300 suppliers and maintained key relationships to develop merchandising strategies and capitalize on top performing categories. 
  • Optimized category sales and profitability through planning and execution of pricing, marketing and merchandising strategies, category and promotion assortment decisions.  
  • Collaborated with the design, and QA teams to create category banners and buying guides for website, email and social that reinforced the company's brand identity and captured target ROI.

Freelancer eCommerce and Retail Specialist

Self Employed
  • Social media marketing, merchandising and strategy from a retail eCommerce level.
  • Designing and maintaining Shopify retail websites.
  • Consulting clients to continue to grow their online businesses from online shop set-up, merchandising, marketing and SEO strategies.

Assistant Manager, Ecommerce Merchandising (Contract)
  • Worked closely with the marketing team to develop and execute special projects, brand boutiques and gift guides to increase online departmental sales.
  • Established and cultivated partnerships with key vendors and merchants for inventory replenishments, brand developments and build out merchandise assortment online.
  • Oversaw a team of merchandise coordinators to publish new content and products online.
  • Improved overall online customer shopping experience by redesigning the taxonomy, navigation and filters for the Home category online.

Customer Experience Specialist
  • Liaisoned with the marketing team on upcoming photo shoots, brand initiatives and promotions.
  • Provided the highest level of customer service to shoppers, based on their individual needs through email, phone, live chat and in-store.
  • Supported buyers by providing input on product performance, reviews and stock replenishment based on customer reviews and feedback.
  • Worked closely with business development team to acquire new affiliate marketing programs and new brands to expand the product offering online.

Lingerie Buyer & Marketing Manager

Linea Intima Lingerie
  • Worked directly with our PR team to execute promotions and in-store events for both customers and the media.  
  • Spearheaded all social media accounts including blog posts, website updates and email CRM to boost sales and brand awareness.
  • Worked closely with vendors on merchandising and marketing strategies for seven retail locations.
  • Project managed company wide rebranding, website redesign and launched their ecommerce store. 
  • Increased sales and margins through the development and implementation of the quarterly financial plans and buying strategies. 
  • Negotiated terms, discounts and exclusivity agreements with high end lingerie vendors both domestic and international.

Assistant Buyer

Your Choice Apparel
  •  Developed and executed customer shopping events and in-store promotions.  
  • Prepared, coordinated and tracked all shipments for merchandise allocation for 2 retail locations. 
  • Tracked and analyzed sales, responding to trends through merchandise swaps, reorders, and markdowns.
  • Worked with top luxury women's clothing and accessories brands such as Missoni, Pink Tartan and Tahari.



Retail Buying Certificate

Ryerson University
  • Related courses: Advanced Buying, Retail Operations, Marketing and Visual Merchandising.

Fashion Management & Marketing Diploma

George Brown College
  • Related courses: Buying, Retail Marketing, Accounting, Sourcing and Merchandising.


Self-taught in HTML and CSS as well as several other eCommerce platforms including Shopify, Magento and IBM.

Advanced proficiency in Google Analytics, Microsoft Office, Social Media Marketing (Twitter, Facebook, Instagram, LinkedIn and Pinterest) with moderate proficiency in Photoshop.

More than often I enjoy hiking trails, pretending to hit home runs on my softball team, city rides on my bicycle and planning dinner parties and events.