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Award-winning marketing leader with proven track record of uncovering over $50 million in revenue opportunity. Background includes responsibility for growth of the fourth largest brand in the world and a $300 million product launch. Over twelve years experience with innovative technologies, industrial businesses, and eco-friendly products. Educational foundation includes marketing MBA, microbiology BS, and Six-Sigma Black Belt. Interested in general marketing positions that include product management, brand and identity, or business development focus.

Work experience

Jul 2006Jun 2007

Global Brand Leader-GE Brand

 Managed $52 billion GE brand and ecomagination branding, contributing to $1.5 billion in brand growth. Directly managed relationships with five agencies and vendors.  Directed internal online campaign to communicate rebranding essence. Completed first phase of GE Brand Central web portal redesign. Managed e-mail brand inquiry help desk. Created and distributed bi-monthly Brand News electronic newsletter. Contributed to Second Life project to attract MBA graduates.  Crafted brand workshops conducted in India, Australia, and Germany. Evangelized brand addressing audiences as large as 700. Conducted bi-monthly idea exchange calls with global marketing communications leaders.  Guided brand usage on web, advertising, communications, signage, fleet, and products. Chose all GE branded merchandise available for official sale.  Appointed to serve on GE Leadership Program Improvement Committee. Led launch of GE Asian Pacific American Forum web portal and digital newsletter.
Jun 2004Jul 2006

Marketing Leader-Experienced Commercial Leadership Program

 Graduated in top 10% of Experienced Commercial Leadership Program. Awarded GE Commercial Excellence Award for Imagination. Attained Six-Sigma Black Belt certification.  Exceeded revenue target by 12% while managing $140 million silicones portfolio for GE Advanced Materials focusing on innovative pricing, product mix optimization, and customer trending. Regularly interacted with customers to understand requirements and forecast production needs.  Directed eco-themed marketing launch of $300 million GE Appliances Energy Star certified white goods platform. Generated $44 million incremental opportunity through new product forecasting model. Represented launch on nation-wide tradeshow circuit. Positioned product with “pays for itself through energy savings” messaging.  Identified $6 million cost savings through creation of desalination membrane re-use model and online tracking system. Revealed $500,000 incremental revenue through services expansion at GE Water. Responsible for water membrane management integration during Ionics acquisition.
Jun 2003Sep 2003

Marketing MBA Intern

Networkfleet, Inc.
 Led business development for GPS-based fleet management product focused on increasing operational efficiencies and reducing fuel usage for US Air Force and trucking industry.  Implemented national sales roll-out for online vehicle monitoring system targeting consumers.
Oct 2001May 2002

Marketing Consultant

Self Employed
 Developed business plan for mobile applications provider resulting in 2 year contract with Nextel.  Guided CMO’s strategy for data virtualization company through industry expert trend analysis.  Crafted competitive analysis study for on-line technical team recruiting venture.
Oct 2000Oct 2001

Manager, Technical Communications

RSA Security
 Headed nine-person publications group with a $1.4 million budget for cryptography product suites. Responsible for delivery of on-time, in-budget, accurate print manual sets generated by team.  Promoted from individual contributor to manager within nine months of start date.  Eliminated $700,000 in print costs by creating an online installation and help system.
Aug 1999Sep 2000

Lead Information Developer

RSA Security
 Customized cryptography product GUI for international market under strict government regulation. Contributed to 800 GUI page redesign for Keon Certificate Server product.  Wrote Keon Certificate Server engineering manual set which resulted in “Award of Achievement” from the Society of Technical Communicators.  As a certified Keon 5.5 Engineer, contributed to update of international Keon Engineer exam.
May 1997May 2000

Founder, Editor in Chief

Stir Magazine, Slant Publishing
 Founded and operated grass-roots website (while concurrently employed full-time). Led staff of seven volunteers. Developed and managed messaging, brand identity, and community communications.  Created and executed business and marketing plans growing site to become a premier source for Asian American information. Contacted by established media companies to interview high-profile Asian Americans and comment on issues impacting the Asian Pacific American community.
May 1995Aug 1999

Technical Communications Lead

 Led team responsible for all technical communications relating to $300 million revenue product lines. Coordinated project team-members to ensure timely delivery of document sets to top 50 pharmaceutical clients.  Built first intranet based employee news and information web site using HTML and Photoshop.  Designed publications format for all product technical communications using Frontpage.  Originated and managed UNIX and Java publications for the LifeTools product line.




University of California, Davis


Michigan State University