Award-winning marketing leader with proven track record of uncovering over $50 million in revenue opportunity. Background includes responsibility for growth of the fourth largest brand in the world and a $300 million product launch. Over twelve years experience with innovative technologies, industrial businesses, and eco-friendly products. Educational foundation includes marketing MBA, microbiology BS, and Six-Sigma Black Belt. Interested in general marketing positions that include product management, brand and identity, or business development focus.
Jul 2006 - Jun 2007
Global Brand Leader-GE Brand
Managed $52 billion GE brand and ecomagination branding, contributing to $1.5 billion in brand growth. Directly managed relationships with five agencies and vendors. Directed internal online campaign to communicate rebranding essence. Completed first phase of GE Brand Central web portal redesign. Managed e-mail brand inquiry help desk. Created and distributed bi-monthly Brand News electronic newsletter. Contributed to Second Life project to attract MBA graduates. Crafted brand workshops conducted in India, Australia, and Germany. Evangelized brand addressing audiences as large as 700. Conducted bi-monthly idea exchange calls with global marketing communications leaders. Guided brand usage on web, advertising, communications, signage, fleet, and products. Chose all GE branded merchandise available for official sale. Appointed to serve on GE Leadership Program Improvement Committee. Led launch of GE Asian Pacific American Forum web portal and digital newsletter.
Jun 2004 - Jul 2006
Marketing Leader-Experienced Commercial Leadership Program
Graduated in top 10% of Experienced Commercial Leadership Program. Awarded GE Commercial Excellence Award for Imagination. Attained Six-Sigma Black Belt certification. Exceeded revenue target by 12% while managing $140 million silicones portfolio for GE Advanced Materials focusing on innovative pricing, product mix optimization, and customer trending. Regularly interacted with customers to understand requirements and forecast production needs. Directed eco-themed marketing launch of $300 million GE Appliances Energy Star certified white goods platform. Generated $44 million incremental opportunity through new product forecasting model. Represented launch on nation-wide tradeshow circuit. Positioned product with “pays for itself through energy savings” messaging. Identified $6 million cost savings through creation of desalination membrane re-use model and online tracking system. Revealed $500,000 incremental revenue through services expansion at GE Water. Responsible for water membrane management integration during Ionics acquisition.
Jun 2003 - Sep 2003
Marketing MBA Intern
Led business development for GPS-based fleet management product focused on increasing operational efficiencies and reducing fuel usage for US Air Force and trucking industry. Implemented national sales roll-out for online vehicle monitoring system targeting consumers.
Oct 2001 - May 2002
Developed business plan for mobile applications provider resulting in 2 year contract with Nextel. Guided CMO’s strategy for data virtualization company through industry expert trend analysis. Crafted competitive analysis study for on-line technical team recruiting venture.
Oct 2000 - Oct 2001
Manager, Technical Communications
Headed nine-person publications group with a $1.4 million budget for cryptography product suites. Responsible for delivery of on-time, in-budget, accurate print manual sets generated by team. Promoted from individual contributor to manager within nine months of start date. Eliminated $700,000 in print costs by creating an online installation and help system.
Aug 1999 - Sep 2000
Lead Information Developer
Customized cryptography product GUI for international market under strict government regulation. Contributed to 800 GUI page redesign for Keon Certificate Server product. Wrote Keon Certificate Server engineering manual set which resulted in “Award of Achievement” from the Society of Technical Communicators. As a certified Keon 5.5 Engineer, contributed to update of international Keon Engineer exam.
May 1997 - May 2000
Founder, Editor in Chief
Stir Magazine, Slant Publishing
Founded and operated grass-roots website (while concurrently employed full-time). Led staff of seven volunteers. Developed and managed messaging, brand identity, and community communications. Created and executed business and marketing plans growing site to become a premier source for Asian American information. Contacted by established media companies to interview high-profile Asian Americans and comment on issues impacting the Asian Pacific American community.
May 1995 - Aug 1999
Technical Communications Lead
Led team responsible for all technical communications relating to $300 million revenue product lines. Coordinated project team-members to ensure timely delivery of document sets to top 50 pharmaceutical clients. Built first intranet based employee news and information web site using HTML and Photoshop. Designed publications format for all product technical communications using Frontpage. Originated and managed UNIX and Java publications for the LifeTools product line.