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Palash Bagchi

Experienced Business Leader, Marketing Influencer, Growth Hacker, Blockchain Consultant

Work experience

Jan 2017Present

Founder

Retainly Technologies LLP

Retainly started with the World's Most Affordable Marketing Automation platform and subsequently ventured into building the World's first blockchain based loyalty and rewards token. Today it also operates RETN Deals which is a classic example of how consumers around the world have started appreciating cash for rewards. RETN Deals recorded a phenomenal 100K customer signups in its very first month of launch.

Jul 2012Jan 2017

Chief Executive Officer

STPL Global

Palash is focused to develop the STPL brand as an organization and it's culture to attract better people and clients. Palash has not only strengthened the IT Services arm of STPL, but has created 4 new software product lines by instilling innovation and creativity within the organization and has expanded operations into Africa, Middle East, and India.

STPL has ventured into new digital and social marketing channels which has increased the visibility of its Brand. New dedicated teams focus on the digital and web presence of STPL and its products, so as to be available in front of the customers whenever required. Internal and external communications have contributed to a substantial growth of STPL.

20112012

Software Client Leader

IBM

Manage Telecommunications, Energy & Utility Industry for IBM Software Western India

20082011

Senior Sales Manager

Oracle

Selling Core Banking Systems (Oracle FLEXCUBE), Anti money Laundering System (Oracle Mantas), Risk Management Systems (Oracle Reveleus)  to Banks and Financial Institutions in India, Sri Lanka and Bangladesh. Top 10 percentile performer.

Education

20092010

PG, Applied Finance

Indian Institute of Management, Calcutta

One Year Executive MBA program with specialisation in Finance and Accounting, Investment Banking, General Finance.

19951999

Bachelor of Engineering

North Maharashtra University

Civil Engineering

Skills

10
Sales & Marketing - Inbound & Outbound

Adept in creating multi channel sales strategies, teams & automation, both outbound and inbound. Aligning multi channel marketing budgets and strategies inline to sales targets. Monitoring, Execution & Measurement of sales and marketing efforts in terms of targets for leads and conversions. 

8
Growth Hacker

Developed techniques to quickly popularise products/brands and create exponential user base within a short period of time. Optimally utilised public media relations to engage and promote targeted mass audience with least possible investments.

10
Product Management

Meticulous product manager successfully created 5 different products from different verticals - all fairly successful.

8
Branding

Designed principles of Branding based on measurable factors of Visual Appearance, Standardisation of Client Dealings, Price Transparency, Customer Support, Ethical Reporting, Though Leadership.

8
Social Media & SEO

Created the Social Media Marketing Strategies from scratch, imbibing industry best practices and tools. Set clear goals to utilise social media and SEO to create Brand awareness, Customer Engagement and Revenue. Trained teams on implementing the Social Media Plan. Closely networked with most of the World's Leading Social Media Experts. Paywings Payroll and SchoolTime were optimised for Google search engine to be in the First Page for some of the world's most competitive keywords, in less than 3 months.

10
Financial Management

Setting up of complete Financial System from Chart of Accounts to automation, closely monitor Cash Flow and Profitability. Align and restructure organisational objectives inline to company financial performance (EBITDA). Interaction with Investor Community. Financial consolidation of multi-geography company operations, fulfilment of statutory and government regulations. Conversant with GAAP and IFRS standards for Financial Reporting.

6
Operations Management

Set up Standard Operating Procedures for recruitment, appraisal, procurement to payment, customer on-boarding, alliance program, project delivery, all legal contracts, standard terms of service, privacy policy, discount approval processes, and others. Created Multi Channel Customer Support systems and strict SLAs.