A senior executive level management staff with 15 years experience, exposure to several industries including, Education, Financial & Payments, Manufacturing & SCM, Telecommunication, Energy & Utilities. Aggressive Sales, Marketing & Alliance, prudent Financial Management, optimal Operations Management are few of highlighted specialities.
Jul 2012 - Present
Chief Executive Officer
Palash is focused to develop the STPL brand as an organisation and it's culture to attract better people and clients. The vision of this brand encompasses visual appearance, highly talented people, transparency and standardisation in client dealings, commitment to delivery and creating multiple channels to provide easy access to customers and prospects to interact with the organisation. Palash has not only strengthened the IT Services arm of STPL, but has created 4 new software product lines by instilling innovation and creativity within the organisation and has expanded operations into Africa, Middle East and India.
STPL has ventured into new digital and social marketing channels which has increased the visibility of its Brand. New dedicated teams focus on the digital and web presence of STPL and its products, so as to be available in front of the customers whenever required. Internal and external communications have contributed to a substantial growth of STPL.
Apart from these, Palash has created an accurate and transparent Financial and Accounting system for its Board and Investors, and been able to contain costs and increase profit margins (EBITDA). Introduced SOP and automation for the most efficient operational management and reporting. A lot of emphasis has been given for accurate and timely analytics and business intelligence for improved decision making. Finally, an open culture promotes creation of strategic alliances within the Industry which has substantially improved and created new revenue channels.
2011 - 2012
Software Client Leader
Manage Telecommunications, Energy & Utility Industry for IBM Software Western India
2008 - 2011
Senior Sales Manager
Selling Core Banking Systems (Oracle FLEXCUBE), Anti money Laundering System (Oracle Mantas), Risk Management Systems (Oracle Reveleus) to Banks and Financial Institutions in India, Sri Lanka and Bangladesh. Top 10 percentile performer.
2009 - 2010
PG, Applied Finance
Indian Institute of Management, Calcutta
One Year Executive MBA program with specialisation in Finance and Accounting, Investment Banking, General Finance.
1995 - 1999
Bachelor of Engineering
North Maharashtra University
Enterprise IT System Design
Thorough Knowledge of Cloud Computing, SaaS applications, Load Balancing, System Monitoring, Security Systems, Virtualisation, Various automation components of business units.
Sales & Marketing - Inbound & Outbound
Adept in creating multi channel sales strategies, teams & automation, both outbound and inbound. Aligning multi channel marketing budgets and strategies inline to sales targets. Monitoring, Execution & Measurement of sales and marketing efforts in terms of targets for leads and conversions.
Designed principles of Branding based on measurable factors of Visual Appearance, Standardisation of Client Dealings, Price Transparency, Customer Support, Ethical Reporting, Though Leadership.
Setting up of complete Financial System from Chart of Accounts to automation, closely monitor Cash Flow and Profitability. Align and restructure organisational objectives inline to company financial performance (EBITDA). Interaction with Investor Community. Financial consolidation of multi-geography company operations, fulfilment of statutory and government regulations. Conversant with GAAP and IFRS standards for Financial Reporting.
Developed techniques to quickly popularise products/brands and create exponential user base within a short period of time. Optimally utilised public media relations to engage and promote targeted mass audience with least possible investments.
Meticulous product manager, successfully created, launched and took Paywings to the Global Top 5 Payroll Software status within 2 years. SchoolTime, the smartest school management ERP, was conceived, developed, and MVP released in 3 months, and already among the top contenders in its vertical. Created Product Roadmap based on strategic directions of market demand, Value Vs Effort, Competitive Differentiator, Alternative Monetisation Techniques. Each product with its clear Vision, Goal and interwoven Initiatives created a synchronous value proposition.
Social Media & SEO
Created the Social Media Marketing channel from scratch, imbibing industry best practices and tools. Set clear goals to utilise social media and SEO to create Brand awareness, Customer Engagement and Revenue. Trained teams on implementing the Social Media Plan. Closely networked with most of the World's Leading Social Media Experts. Paywings Payroll and SchoolTime were optimised for Google search engine to be in the First Page for some of the world's most competitive keywords, in less than 3 months.