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Over ten-year experience in well-known companies such as Eurofarma, Johnson & Johnson, Medley, Wyeth-Whitehall and Fleishmann & Royal. Broad experience in Pharmaceutical Marketing and Diagnosis, including the launch of products, reversion of negative results, launch of new enterprises, structuring of clients call-centers and business unit, co-marketing, generics medicines experience, etc. International experience in events and strategic meetings. Commercial experience concerning new businesses implementation and products launch. Sound experience in the area of Diabetes and other Metabolic Diseases. ACADEMIC: Graduated in Pharmacy (USP), Specialized in Marketing (FECAP / ESPM), Finance (FGV) and MBA (IBMEC in course) LANGUAGES: English, Spanish, Portuguese GOAL: Executive marketing / business position in healthcare industry

Work experience

Sep 2004Nov 2008

Senior Product Manager

Eurofarma Laboratórios

Was responsible for marketing of the following generic product lines: SNC, Oncology, Creams & Ointments, OTC, and Diabetes. Managed the doctor visitation program in my target specialization (Psychiatry): overseeing the sales representatives team.Launched several generic medications in the area of psychiatry, oncology, and Life Style Drugs.Coordinated the participation of the Generic Division at medical congresses (Psychiatry), which was the company's only division to participate in medical congresses.Elaborated and implemented mass media strategies for promoting generic medication.Was responsible for training the doctor visitation team for the SNC Line.Was responsible for elaborating the printed promotional merchandising material (posters, folders, product lists, flyers, etc.).Results:Grew sales significantly (275% in four years) of the SNC products.Was the Green-Belt responsible for the Six Sigma project "Increasing sales of generics in SPC drugstore chains", which forecasted a growth of R$ 2 million in net sales and R$ 371,000 in net profit.Most of the products presented a growth of 100% in their sales and almost all of the products saw their market share levels at least double.The company became the market leader in generics in most classes.Saw a quick penetration in the market with the product launches.

Jun 2001Oct 2003

Business Manager Brazil / Group Product Manager Latin America

Johnson & Johnson MD&D
Regional Group Product Manager - Lifescan Line - since 03/2003 to 10/2003 Report: Franchise Vice President in Latin America (located in Montevideo) Participation in the coordination / implementation of the whole promotional strategy concerning Latin American countries. Coordination of market researches along with the development of promotional materials. Business Manager for Brazil - Lifescan Line - from June/2001 to February/2003 Report: Director of Diagnosis Products Division (Brazil) Team: Sales Manager, Product Manager and twelve salesmen Set up of the whole structure for the division in Brazil, including the structuring of own and outsourced sale forces. Coordination of commercial duties for the division, price strategies, distribution, advertising & marketing, trainings, actions taken in hospitals, sales forecast, relationships with clients etc. Outstanding market performance in a very competitive area dominated by well- established enterprises.
Feb 1996Jun 2001

Senior Product Manager

Medley S/A
Report: Marketing Manager In charge of the Endocrinology products area, having experienced targets in the areas of dermatology, pediatrics, cardiology and gynecology. Launch of the most important product of the company: PLENTY (sibutramine) (35% of revenue) as well as an innovative product in the diabetes area: PRANDIN (repaglinide). These products had an outstanding performance in their therapeutic classes. Creation/implementation of call-centers (CRM) aiming at client�s loyalty. Market share increase of all managed products as well as concerning the company as a whole in the segment of endocrinology (leader in sets of prescriptions). Active performance in co-marketing processes involving Medley and oversea enterprises. Elaboration of training programs and manuals focusing sale forces. Price strategies definition and financial impact. Coordination of special market researches.
Jan 1989Feb 1996

Marketing professional

Wyeth Whitehall Labs.
Report: Marketing Manager Support to Marketing Dept. Deal with the following medical specialties: Gynecology, Cardiology, Pediatrics, General Clinic and Gastroenterology Areas.


Extension course

Fundação Getulio Vargas

Extension course

Escola Superior de Propaganda e Marketing


Ibmec Business School


Escola de Comercio Alvares Penteado


Universidade de São Paulo