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I have 6 years of experience as an Operations and HR Manager in retail, leading and developing large teams; a strong business acumen and high knowledge of the digital environment. I am looking forward to finding a position in a company with global presence and a multicultural background, where constant innovation and people are the main priorities, preferably in the technology or retail industries. I would like to be involved and lead projects such as digital transformation processes, intrapreneurship and developing new solutions for customers, expanding to new markets or business areas, defining digital marketing strategy and optimizing investment, creation and improvement of e-commerce platforms and conversion rates, etc. 

My main goal is to keep on learning and developing myself on a daily basis, facing challenges that require critical thinking, problem solving, being polyvalent, adapting to a changing environment and excellent social skills. 

Work experience

HEAD OF OPERAtions & ecommerce

holborn shoes
Feb 2019present

As the Head of Operations & Ecommerce I am responsible for developing all the operations infrastructure of the business:

- Defining the digital strategy, working along with our agency to optimize our e-commerce KPIs and conversion rates, as well as developing our retail strategy, aiming at creating mixed experience between digital and physical retail

- Supply Chain management, driving steady business growth through data analysis and setting up and ordering system to ensure product availability in a fast growth environment. We achieved sales growth of 200% in 3 months

- Process definition in order to optimize costs and to maximize customer satisfaction level


APR 2018FEB 2019

Co-founder of Alitrastras - an online, fast-retail brand that offers a variety of apparel and accessories printed with humourous designs related to the latest viral phenomena and social trends.

The project was born with the aim of finding a way in the world of e-commerce, putting into practice all the knowledge acquired during my Digital Business studies, creating our first online business and, of course, having fun.

As a newborn startup, I was in charge of running the marketing, financial and operational side of the business, leaving aside the creative and design part of it.

Area Manager

Lidl Spain & UK
Oct 2011Nov 2017

Managing the stores within a geographic area (Barcelona and Bournemouth), leading a team of up to 100 colleagues and sales volume up to €46 million:

  • People: Staff cost optimization, selection/recruiting, continuous training, motivation, leadership, goal setting and orientation to specific results. I succeeded to create and develop high performance teams and developed  several employees who were later promoted to managerial positions.
  • KPIs: Sales and costs forecasting and analysis, creating and implementing action plans in order to achieve targets and increase the profitability of each cost center, KPI follow up and monitoring. One relevant accomplishment was the minimization of the employee rotation rate in my district.
  • Stock: Sales room optimization, driving sales, minimizing cost of stock  depreciation/loss, carrying out inventories and later analysis of the results, project management (store refurbishments) and in-store project implementation.

Compliance & Internal Control REPRESENTATIVE

ING Car Lease Spain
Jan 2010Jul 2010
  • Internal Control area: Execution of periodic controls to verify the fulfillment of the company´s internal procedures and policies. Management of certain projects, such as the update of the Authorization Matrix, which gathers the level of authorization allowed for each position in the company.
  • Compliance area: Translation, adaptation and implementation of Holding´s policies within our Business Unit, collaborating with the Holding and designing training for employees. Participation in projects such as the update of the files in the Spanish Personal Data Protection Agency after the acquisition of a firm.
  • Database area: Clearing, Maintenance and update of the database, collaborating with the Commercial Department and preparing Committees for senior management regarding the latest news and trends in the automotive and renting industry as well as sales evolution.


Executive master in digital business

esade business & law school
Jan 2018Jul 2018

Digital specialization program aimed at knowing in depth the new digital environment and how to use it as a competitive advantage in business, with a global view of the digital transformation process and a strong focus on startup creation. Currently working on a business creation project with the goal of bringing digital disruption to the real estate industry.

Key areas of study are:

  • E-commerce & Mobile Strategy
  • Digital Marketing
  • Data Science & Big Data
  • Digital Design & User Experience
  • Digital Law & Regulations
  • From Innovation to Cash Flow

Global MBA

EOI - Escuela de Organización Industrial
Oct 2010Jul 2011

MBA focused on global businesses management, taught in English and with great emphasis on team working in a high pressure environment. Two study trips to Buenos Aires and Shanghai with the aim of learning how to do business in Latin America and Asia.

The main blocks of subjects covered were:

  • Corporate strategy
  • Financial management
  • Marketing management
  • Management skills & Leadership
  • Human Resources management
  • Project management
  • Innovation
  • Sustainability

Bachelor in Business Administration

San Pablo-CEU University
Sep 2004Jun 2010

Participated in two international exchange programs, taking equivalent courses in foreign partner institutions:

  • Aug 2009 - Dec 2009: Florida International University (Miami, Florida)
  • Sep 2007 - Jun 2008: London South Bank University (London, UK)




Advanced English

Escuela Oficial de Idiomas de Madrid
Jul 2007


Jan 2009


  • Business creation, start-ups, Digital business
  • Global economics
  • Being wanderlust
  • Sports: motorcycling, soccer, paddle tennis, snowboarding
  • Cooking