Work History

Work History

Marketing Director

Boundary Healthcare Products

Transitioned this $40M contract manufacturer of operating room gowns, linens and procedural kits to a standalone private company; developed name, packaging, marketing / sales collateral, corporate exhibit program, customer events; managed association relations.

Marketing Director

Maxxim Medical

A $300M medical products manufacturer /distributor supplying hospitals, extended care organizations and national buying groups.

Engaged by executive management to oversee corporate marketing communications, trade shows and special events. Developed marketing strategies, creative concepts, promotional themes and tactical execution. Directed national trade show and exhibit program; sourced new exhibit, directed purchase and exhibit re-design, created pre-show marketing campaigns and produced live theatre programs on show floor.

Conducted sales training, counseled Chairman/CEO on speeches and presentations; developed promotional and corporate videos; managed relations with trade associations; supervised creative/production in all formats, negotiated contracts.

Jan 2006 - Present

Principal / Sr. Marketing Director

Dawson Marketing Group

Marketing, advertising and public relations adviser to senior executives, business owners, physicians and practice management. Provided strategic direction, market research and tactical communications counsel to companies with $10M to over $100M in sales.

Developed corporate/brand strategies, conducted market and customer research, established strategic direction, message and business positioning, directed creative development for marketing and communications programs, public/media relations and online marketing.

  • Counseled tech CEO/GM on client/media relations; drafted executive communications, directed public relations.
  • Created brand identity for new 3T MRI services at major neurology practice; increased referrals / patient scans 7-10%.
  • Marketing/media adviser to dot.com CEO; developed $100K in online ad/sponsorships; managed national PR efforts.
Jan 1996 - Oct 2005

President / Director, Account Services

Dawson Marketing Group, Boston

Marketing, advertising and public relations agency that developed business and marketing strategies, public relations,promotional campaigns and creative executions in all media; named a top 25 creative agency by the Boston Business Journal.

Clients: Harvard Medical School, McGaw Labs, Splash Shield, Bard Cardiovascular, Sterile Design, Association for Professionals in Infection Control, Argon, Curity Gloves, Texas Orthopedic & Spine, Acufex, Boston Medical, Mass. Department of Public Health, Destination Health, Texas Neurology, Newton-Wellesley Hospital, Beverly Hospital, Boston University Dental School; (Consumer and B2B clients included: American Express, GM, Anheuser Busch, Shell-Texaco, ING, World Trade Center, State Street Bank.)

Advised client leadership on the development of strategies, marketing plans and tactical communications to achieve objectives. Oversee communications and compliance on client deliverables. Expert at problem-solving, rapid development of creative programs, turnaround strategies, start-up campaigns, visual and strategic branding, media strategies and publicity, creation of experiential events and sales of program sponsorships.

Conducted SWOT assessment for each client and made recommendations to achieve sustainable results. Directed marketing program design/development, creative, content, production and execution in all formats: broadcast, print, direct, public relations, experiential programs, online marketing and integration with sales organization.

Education

Education

Bachelor of Science

Northeastern University
Participated in the cooperative education program, a five-year course that alternated periods of academic study with on-the-job employment in your chosen field of study. Awarded a three-year internship at The Boston Globe. 

Summary

A confident, high-energy, effective and persuasive communicator with strong interpersonal and organizational skills. Adept at the development of marketing strategies and creative programs to revitalize brands, launch new products, engage customers and drive bottom-line results. Founded a top 25 marketing / advertising agency that served Fortune 500 firms. Directed advertising, public relations and marketing communications for a $1.3B medical / hospital products division of Colgate Palmolive. Marketing programs featured in Marketing News, New York Business, Exhibitor Magazine and Sales & Marketing Magazine; Awarded Best Promotion

of the Year; Most Remembered Exhibit of the Year.

Professional / Community Involvement

  • Past-President, American Marketing Association, Dallas-Fort Worth (Directed 750 member non-profit; increased membership 15%; raised $75K in sponsorships; Finalist, Chapter of the Year.)
  • Board Member: N. Texas District Export Council (U.S. Dept. of Commerce), Adviser, International Business Academy, Student Mentor, Southern Methodist University, Southlake Executive Forum, BIO-DFW and Dallas Chamber
  • Marketing Judge: AMA Crystal Marketing Awards, Houston, TX; Sizzle Awards for Promotional Marketing & Events, Exhibitor Magazine (2008-2011); National Awards of Excellence, Boy Scouts of America; SMU MBA Student Finals 2010.
  • Marketing Speaker: University of Texas, Texas Tech, Texas A&M, University of Dallas, MBA Program, Tarrant County Community College, Meeting Professionals International, World Hotels Annual Meeting, SMU BAP Career Night.
  • Past-President, American Marketing Association, Boston
  • Board of Directors, Sales & Marketing Executives, NE
  • Past-President, Business Marketing Association
  • Past-Chairman, Trade Show Exhibitors Association

Professional Training

  • High Impact Presentations, Dale Carnegie Executive Training, Dallas, TX
  • AMA National Leadership Training, Chicago, IL
  • DFW AMA Professional Training: Power Breakfast Seminars: Created marketing, research, sales, media and communications series
  • Planned, promoted and hosted over 70 professional events in Dallas/Ft. Worth with marketing executives from Fortune 500 firms: American Airlines, Mary Kay, Xerox, Coca Cola, Frito-Lay, Lexus, JC Penney, Subaru, Steinway and Sons and McKinsey & Company.

Certifications

Certifications

Certified Business Communicator (CBC)

Business Marketing Association