Marketing, advertising and public relations agency that developed business and marketing strategies, public relations,promotional campaigns and creative executions in all media; named a top 25 creative agency by the Boston Business Journal.
Clients: Harvard Medical School, McGaw Labs, Splash Shield, Bard Cardiovascular, Sterile Design, Association for Professionals in Infection Control, Argon, Curity Gloves, Texas Orthopedic & Spine, Acufex, Boston Medical, Mass. Department of Public Health, Destination Health, Texas Neurology, Newton-Wellesley Hospital, Beverly Hospital, Boston University Dental School; (Consumer and B2B clients included: American Express, GM, Anheuser Busch, Shell-Texaco, ING, World Trade Center, State Street Bank.)
Advised client leadership on the development of strategies, marketing plans and tactical communications to achieve objectives. Oversee communications and compliance on client deliverables. Expert at problem-solving, rapid development of creative programs, turnaround strategies, start-up campaigns, visual and strategic branding, media strategies and publicity, creation of experiential events and sales of program sponsorships.
Conducted SWOT assessment for each client and made recommendations to achieve sustainable results. Directed marketing program design/development, creative, content, production and execution in all formats: broadcast, print, direct, public relations, experiential programs, online marketing and integration with sales organization.