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­­­­­­­­­­­­Seeking a challenging position that empowers me to blend my skills, abilities and knowledge to achieve challenging objectives.


Born in 1980, I completed my MBA with specialization in Marketing form 'Imperial College. In addition to various International projects, workshops, trainings, I claim with pride my associations with prestigious organizations like "Metro Cash & Carry as Category Manager" & "Johnson Diversey as Marketing & Business Development Manager". With a career spanning over 7 years, I am married with one kid, who can be motivated by a challenging assignment.

Work experience

May 2010Present

Business Development & Marketing Manager

Johnson Diversey
  • Initiate market research studies and analyze their findings.Conduct an extensive research in Kingdom to identify the potential customers and potential products in each category.
  • Develop plans to promote business in KSA, identify the gaps and suggest products which are not being used in this region. Launch of new products, which includes promotional material and training the staff.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Sep 2012Present

Category Specialist Toiletries

Metro Cash & Carry Pakistan
Jun 2011Jun 2012

Key Accounts & Food Service Manager

Adams Milk Foods
  • Manage and develop the business relations with a portfolio of food service and key accounts like Makro, Metro Cash & Carry and Carrefour.
  • Negotiations and Relationship management with buying teams
  • Increase revenue and margin through broad and solid customer relationship and through optimal deployment of market strategy adapted to the account specifics.
  • Handle all issues related to business plan implementation, new products development and marketing campaigns.
  • Trade offer & consumer promotion planning, evaluating all promotions to get maximum return.
  • Working with Customers buying team to improve customer's overall category performance (Category Captaincy)
Jul 2006Jan 2010

Category Manager Dairy, Bakery & Deep Frozen

Metro Cash & Carry Pakistan
  • Conduct analysis and periodical reviews of the brand, category, customer and consumer trends.
  • Analyze current performance, trends, market conditions, and other contributing factors to help in recommending base and stretch revenue goals.
  • Perform risk assessment & approval of 'credit facilities' for suppliers.Conduct analysis and periodical reviews of the brand,, category, customer and consumer trends.
  • Negotiate contract terms with suppliers like Nestle, Olper's, Haleeb and Unilever. Perform risk assessment & approval of 'credit facilities' for suppliers.
  • Allocation of 1000 million Rs budget, margin analysis to meet the bottom line profit for my categories.
  • Proactively formulation of pricing strategies and special promotions to outperform sales targets. e.g. produced Cheese Catalogue to create awareness among customers & eventually exceeded my sales target by 60%
  • Work collaboratively with marketing communications to design and execute highly innovative promotional activities, during store openings set records of highest sales in 30 countries.
  • Strategic development and execution of Own Brands, launched private labels for Dairy, Bakery & Deep Frozen
Jan 2005Jan 2006

Account Executive

Red Communication & Arts
  • UHT Phase III Campaign: The campaign was launched in 2005 & it was one of the biggest campaigns to create awareness about packaged milk. We won the award for this campaign.
  • We produced documentaries to create awareness about unhygienic loose milk.
  • UHT Regional Campaign (Turkey, Egypt, Pakistan) a combine drive for the whole region. All countries of the region were invited to present their campaigns and our campaign was selected for the region.
  • Zulu & Joopy campaigns: A new juice product was successfully launched.
  • JNSD Consumer Promotion (TVC, Outdoor & Print), the first campaign of its kind in Pakistan's history. It was a great success and we had 25% growth for this category.


Jan 2003Dec 2004


Imperial College of Business Studies



Negotiation Skills

European Management Centre Sofia, Bulgaria

Category / Shelf Management & Assortment Building

Metro C&C Istanbul, Turkey

Category Management, Store Operations, Goods Management System

Metro C&C Bulgaria

Effective Communication & Presentation Skills

HR Professionals

Assortment Building

Metro C&C Germany

Time Management & Supervision

Metro C&C Pakistan

Project Management

Metro C&C Pakistan


Kamran Farooq

Zaigham Mahmood

Mudassir Amin