Marketing Communications Executive
Clarion Events - Top Gear Live
As Marketing Communications Executive for Top Gear Live UK my role involves both planning and implementing a complete through-the-line campaign throughout the duration of the show cycle.
»Pre-show – Planning the show and marketing strategy to ensure a fresh and new approach.Ensuring the campaign is efficiently implemented and evaluated throughout the cycle for maximum impact.
»Show – Liaising with sponsors, exhibitors and manufacturers via PR agency to create buzz.Work on-site for duration of the show as point of contact for visitors and exhibitors to ensure the show runs smoothly.
»Post-show – Post show reporting, analysis of data from ticket sales to incorporate into next year’s strategy.