Mike Fensom

Summary

Marketing Professional » Product, Creative and Events Marketing

Four years of marketing-related experience in diverse sectors of large multinational companies and agency-side. Demonstrated ability to learn, take on challenges, and achieve goals, both independently and as an integral part of a team. Highly professional attitude regarding meeting deadlines, timelines, and project management.

Outgoing personality and enthusiastic participant in client-facing and team-based environments. Well-honed skills in public speaking, presenting information, handling the press, and in researching, writing, and compiling analytical reports and creative concepts. Key competencies in:

Market Research & Analysis Brand / Product Development Event Marketing and Management

Account Management Product Quality & Competitiveness Advertising and Promotions

Product Launches Project Planning & ImplementationDeveloping Brand Relationships

Work History

Work History
May 2010 - Present

Marketing Communications Executive

Clarion Events - Top Gear Live

As Marketing Communications Executive for Top Gear Live UK my role involves both planning and implementing a complete through-the-line campaign throughout the duration of the show cycle.

»Pre-show – Planning the show and marketing strategy to ensure a fresh and new approach.Ensuring the campaign is efficiently implemented and evaluated throughout the cycle for maximum impact.

»Show – Liaising with sponsors, exhibitors and manufacturers via PR agency to create buzz.Work on-site for duration of the show as point of contact for visitors and exhibitors to ensure the show runs smoothly.

»Post-show – Post show reporting, analysis of data from ticket sales to incorporate into next year’s strategy.

Nov 2009 - May 2010

Account Manager

PMA Marketing

As Account Manager in a creative agency my role was split between managing client’s briefs and coming up with unique, creative concepts alongside developing new business and pitching to prospective clients.

»Account Manager working on several large brands (including Paramount Pictures, eBay and Cancer Research UK).Manage client briefs and ensure full understanding of clients needs to create innovative and unique creative concepts for promotional activities.Successfully manage projects from start to finish.

»Identify and develop relationships between brands for 3rd party activities beneficial to both.Encourage joint activities with existing and new clients where opportunities exist acting as liaison between them.

»Develop new business for the agency by pitching to prospective clients resulting in new accounts being won.

Mar 2008 - Nov 2009

Junior Product Marketing Manager

Panasonic UK

As part of the Visual Marketing team,play key role in product launches and advertising campaigns. Control sample stock. Generate reports on market share, internal sales out, price changes across market, and UK situation.

»Assigned enhanced responsibility of running the Home Cinema Projector category. Increased sales by identifying new routes to market, expanding distributor network, and creating promotions for dealers. In 2008, achieved 145% vs. Business Plan and 112% vs. Last Year. Recognised as an expert in product range, competitors’ ranges, and in current and future trends and technologies and asked to speak at a dealer show

»Participated in one of Panasonic UK’s most ambitious product launches which resulted in sales of more than 100,000 units (60,000 above target) and in the department winning Panasonic’s Global Achievement Award.

»Worked closely with our advertising agency to develop press advertisements from idea creation production shoot. Resulted in nationwide coverage in trade and technology magazines.

Education

Education
Sep 2003 - Jun 2007

Marketing and Information Systems

University of the West of England