Download PDF

Work experience

Jun 2018Present

Manager - Frequency Flyer Program Partnership (Non-Airlines)

Bangkok Airways PLC

Accounts: Banks and Credit Cards (80%), Hotels (15%), Lifestyle services (5%)

Point Earning and Redemption with Credit Card Firms / Hotel and Lifestyle services Partners.

Roles:

  • Seeking and screening new opportunities for non-airlines partners to be loyalty and frequency flyer points program
  • Keeping relationship with current partners: Bank, Credit Cards companies and Doing co-promotion.
  • Earning and Redemption Point price setting and contract review for privilege deals with partners.
  • Planning, coordinating and follow up with Marketing Communication for Communication plan for both offline and online.
  • Monthly report for Earning and Redemption Point promotions to Direct report.

Contribution:

  • 2018: New Features of KTC-Bangkok Airways Co-brand Credit Card. 
  • 2018: Campaign with Citibank for point redemption.
Jul 2014Dec 2017

Assistant Vice President - Marketing Product Campaign

Krungsri Auto - Ayudhya Capital Auto Lease PCL

Product: Motorcycles Hire purchase. 

1. Marketing Campaign Driven: Consumer’s (40%)

  • Setting up a campaign and sales promotions to contribute sales for customers. 
  • Doing a communication for the campaign thru sales, marketing communication and tracking the conversion and rate.
  • Event Coordinators – Motor Expo, Motor Show in BKK and Up Country.
  • Campaign checking-up by MIS database, and reviewing effectiveness of campaigns.

2. Partnership Campaign: Dealers / Partners / OEM (30%)

  • Setting up campaigns with Dealers and Motorcycles OEM to expand sales.  
  • Doing marketing kit to support Dealers sales e.g. premiums, event kits.
  • Coordinate with Bank networks to develop new marketing solutions e.g. Risk, Pricing, Payment, Credit Cards etc. 
  • Incentive Campaigns for Dealers – Trips, Commissions, Events and Seminars.

3. Creative Campaign Solutions: Offline / Online (30%)

  • Project team; Website  https://krungsribigbike.cjdataservice.com/home - a new channel of Big Bike hire purchase communication and promotion.
  • Propose,Promote and Check up campaign contents to Social Media tools. 
  • Direct mails campaign program
  • Retention Campaigns with CRM team
  • Automate Report for Campaign Tracking: UAT Test writer, tester.

Contribution:

2015 Project lead – Krungsri Used Big bike; Hire Purchase service for secondhand big bike.

2016 Project team – Viral Marketing “Big Bike loy lom” campaign

2016 Project team – Direct mails for Retention campaign program

Jun 2012Jul 2014

Marketing Chief

Toyota Tsusho (Thailand) Co.,Ltd.

Marketing Chief - Sales Representatives - Automotive parts for customers.

  • Handling Key Accounts Orders - Visit, Pricing, Delivery plan, Inventory.
  • Matching Key Accounts Requirement with Partners (Domestic / Overseas).
Apr 2008Mar 2012

Export Sales Coordinator Supervisor

Isuzu Motors (Thailand) Co.,Ltd.
  • Pricing : Proposing the selling price of 1-ton pickup trucks for Distributors in ASEAN
  • Export Sales Daily Operation

Education

Jun 2010Apr 2012

MBA (Business Administration)

Thammasat University

GPA : 3.70

Jun 2004Mar 2008

BA (Economics)

Thammasat University

GPA : 3.02