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Work experience

Jan 2018Present

Product Manager - Wholesales Auto loan Business

Thanachart Bank PLC

Wholesales Finance product, Automotive lending product marketing Dept.

Product Manager - Wholesales Finance for Auto Dealers Business

Account : Chevrolet / Mazda / Volvo

Campaign Development 

  • Setting up new products campaigns features of Floor plan (auto loans product) to customers.i.e. extra commission, special interest rate or special grace period.
  • Monitoring and reporting of Floor Plan : daily / weekly and monthly credit availability to OEM Partners.
  • Monitoring for Credit line and Percentage of Utilisation by Brands and accounts.
  • Monthly meeting with OEM for update issues which related to wholesales finance packages i.e. OD, Temporary credit line, interest rate, fee, etc.
  • Internal co-operation for create new feature of wholesales finance packages.

Contribution:

  • Mazda PN (Promissory Note) product, proposed to Mazda Dealers.
  • Launching Mazda wholesale finance packages selection 2018.
Jul 2014Nov 2017

Assistant Manager - Marketing Product Campaign

Krungsri Auto - Ayudhya Capital Auto Lease PCL

1. Marketing Campaign Driven: Consumer’s (40%)

  • Setting up a campaign and sales promotions to contribute sales for customers. 
  • Doing a communication for the campaign thru sales, marketing communication and tracking the conversion and rate.
  • Event Coordinators – Motor Expo, Motor Show in BKK and Up Country.
  • Campaign checking-up by MIS database, and reviewing effectiveness of campaigns.

2. Partnership Campaign: Dealers / Partners / OEM (30%)

  • Setting up campaigns with Dealers and Motorcycles OEM to expand sales.  
  • Doing marketing kit to support Dealers sales e.g. premiums, event kits.
  • Coordinate with Bank networks to develop new marketing solutions e.g. Risk, Pricing, Payment, Credit Cards etc. 
  • Incentive Campaigns for Dealers – Trips, Commissions, Events and Seminars.

3. Creative Campaign Solutions: Offline / Online (30%)

  • Lead a project; Website  https://krungsribigbike.cjdataservice.com/home - a new channel of Big Bike hire purchase communication and promotion.
  • Propose,Promote and Check up campaign contents to Social Media tools. 
  • Direct mails campaign program
  • Retention Campaigns with CRM team

Masterpieces 

2015 Project lead – Krungsri Used Big bike; Hire Purchase service for secondhand big bike.

2016 Project team – Viral Marketing “Big Bike loy lom” campaign

2016 Project team – Direct mails for Retention campaign program

Jun 2012Jul 2014

Marketing Chief

Toyota Tsusho (Thailand) Co.,Ltd.

Marketing Chief - Sales Representatives - Automotive parts for customers.

  • Handling Key Accounts Orders - Visit, Pricing, Delivery plan, Inventory.
  • Matching Key Accounts Requirement with Partners (Domestic / Overseas).
Apr 2008Mar 2012

Export Sales Coordinator Supervisor

Isuzu Motors (Thailand) Co.,Ltd.
  • Pricing : Proposing the selling price of 1-ton pickup trucks for Distributors in ASEAN
  • Export Sales Daily Operation

Education

Jun 2010Apr 2012

MBA (Business Administration)

Thammasat University

GPA : 3.70

Jun 2004Mar 2008

BA (Economics)

Thammasat University

GPA : 3.02