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Work experience

Jan 2008Present

Owner

KELLY SCHMALZ ADVERTISING
  • Maintenance and Sales Development of 32 accounts.
    • Created Marketing Presentations/Campaigns in PowerPoint
    • Used Outlook to manage multiple business events/meetings/weekly follow-ups
    • Prepared marketing budgets in Excel
    • Created and maintained an electronic system to hold employee information such as personal data, benefits, attendance, and performance reviews or evaluations
  • Launched and maintained WordPress website.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill
  • Purchase advertising space and time as required to promote client's product or agenda by building and maintaining comprehensive media lists.
  • Develop and manage online marketing campaigns by effectively driving brand awareness, engagement and traffic to social media pages.
  • Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
Nov 2008Feb 2009

Tradeshow Coordinator - Contract

AMERICASMART ATLANTA
  • Performed complex administrative functions to maintain 200 vendor relationships.
    • Wrote event reports, arranged travel schedules, write press releases
    • Conducted price negotiations and booth set-up
    • Arranged shipping and tear-down at Convention
    • Invoicing and Collection for 200 vendors
    • Advised clients and the public on setup options and types of materials needed to achieve desired results.
  • Generated leads and researched consumer products for the 2009 convention through Salesforce.com.
  • Maintained large call volume on a consistent basis- 25 phone connections daily.
  • Assisted in Intern training during the 2009 market.
  • Responsible for processing all incoming/outgoing correspondence and handled other special delivery services.
Jun 2006Oct 2008

Account Executive

CLEAR CHANNEL
  • Promoted to the leading sales team The Beat, a new Top-40 radio station.
  • Developed a mentoring program for 8 new sales associates, to decrease new-hire turnover.
  • Received 2 Sales team awards for creating best overall online campaign.
  • Confer with production and support personnel to produce or coordinate production of advertisements and promotions for 96 accounts.
  • Created and maintained Online content for national clients.
  • Developed and maintained relationships with industry and media contacts to foster a positive image of newly launched station, WIBT.
  • Maintained physical and digital archive of photos, press and event clippings for client base.
    • Scheduled 12+client meetings weekly
    • Made an average of 50 phone/email connections daily
    • Used Nielson, Arbitron, and Internet for presentation data
  • Responsible for generating $100K in Radio and Online Sales monthly.
Jan 2006Jun 2006

Intern/PR assistant

SOUTHERN DISTINCTION MAGAZINE
Aug 2005Jan 2006

Intern/Sales Associate

SONIA SAYS

Skills

Marketing
Marketing Communications, Social Media Marketing, Web Content Development, Writing and Editing, Media Relations, Community Relations, Public Speaking, Sales
Computer Skills
·        Microsoft Office 2000,2003,2007 (Word, Excel, Access, Outlook, PowerPoint) ·        ADOBE/Photoshop ·        Wordpress/Blogger ·        HTML programming ·        Mac/PC profficient ·        Nielson/Arbitron/CRM (marketing/sales trackers) ·        Social media software including TweetDeck and Digg

Education

Aug 2003May 2006

B.S. in Family and Consumer Science

University of Georgia
May 2005Jul 2005

University of Ghana
May 2004Jul 2004

Gainesville College

Resume

Key Strengths

Marketing Communications, Social Media Marketing, Web Content Development, Writing and Editing, Media Relations, Community Relations, Public Speaking, Sales

Summary

I live and breathe marketing, social media and public relations.......

and I am looking for an amazing opportunity in the Atlanta area!

My passions began in college when I took Marketing 101. From there I soaked up as much advertising, public relations and marketing classes as possible. I even completed two (2) internships in the retail and print sectors that allowed me to further explore my passion and solidify my future in this rewarding industry.

In the years since, I have worked in media as an Account Executive, gained experience as a Tradeshow Coordinator and even started my own advertising company where I discovered my newest passion; social media

I am well versed in electronic communications and keep current with technology and emerging marketing trends. I actively promote a myriad of client brands as a blogger, twitter fanatic, and facebook guru.

I have five (5) rewarding years of experience in marketing and sales development, media relations, integrated marketing and communications, relationship building, and social media marketing. I am skilled at increasing brand awareness, generating sales and most important, developing long-term, profitable relationships both internally and externally.

Specialties

A wide range of professional communications skills including Web 2.0/social media development, multimedia production, policy and procedure development, project orchestration, quality assurance, and devising multifaceted communications plans. Impeccably executing diverse communication related projects consistently surpassing customer expectations. Jack of many things...

My Favorite Blogs

Volunteer & Professional Activities

MOSA FUND• Social Media/Marketing Volunteer for Pepsi Refresh Grant;  CAPS INC • Television and Movie Extra; Charlotte American Marketing Association • Member; Charlotte Humane Society • Volunteer; Levine’s Children’s Hospital • Call-center Volunteer; FLY – For Loving Yourself: UGA Chapter • Coordinator; University of Georgia Merchandising Association • Member;

Empty Stocking Fund • Volunteer

In the Media: References

Brian Delaney (Professional)

DOS at Clear Channel Radio

423.593.8776

“I had the pleasure of working with Kelly on a two-month project for an online retail client. Her native intelligence for marketing is among the best I have ever seen. She has the drive and energy necessary to see complex projects through to completion, guiding clients through the entire lifecycle process, on time and within budget. She is both a team player and a dynamic leader, a professional who wins the respect of others through her integrity and unwavering desire to bring out the best in her clients. She is well versed in emerging marketing trends and her knowledge and enthusiasm is always appreciated. I look forward to working with her on future projects.”

Maggie Musgrave (Professional)

Staffing Manager at SNI Companies

865.679.1394

“Kelly is a bright, tenacious, extremely talented individual who I have seen take on some of the most challenging proposals and sales calls and end them with success. Kelly thrives off challenge and has more than it takes to succeed in a fast paced, demanding environment where her talents will truly be put to the test. In addition to her high level of productivity , she also has a great sense of perspective and would be strong in a leadership role. Not only is Kelly a hard worker but she is a motivating, and inspiring individual. Thanks to Kelly, I have moved forward with my dreams as she continues to support me and inspire me with my new company.”

Blanca Bonsangue (Professional)

Owner: LuLu Photography

704.526.7201

“Kelly works extremely hard for her clients. She goes out of her way to put together creative and successful advertising campaigns. She is very friendly, organized, and professional. She was a strong asset to our sales team.”

Top 5 Social Media Blogs: 2011

1. Brian Solis: The grand master of social media, Brian is one of the web's leading social media evangelists and his blog is required reading for businesses.

2. TopRank: This popular blog, the brainchild of Lee Oden, provides exceptional social media advice.

3. Convince & Convert: Jay Baer's Convince & Convert provides outstanding content for businesses seeking to embrace social media.

4. Six Pixels of Separation: Mitch Joel offers consistent and thought - provoking content delivered with personality.

5. Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media marketers.

Rules for a Start-up

"Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work."

What kind of business should I start?

Most aspiring entrepreneurs ask this very question during the beginning of their journey into business. If you are like most people, the idea of starting your own business probably involves a restaurant franchise, a coffee shop, or a retail store of some sorts. Or, if you’re a little more tech-savy, you’ll be thinking of starting an online company and spending grueling hours hovered over a computer in the coffee shop your neighbor just opened.

Instead, I challenge you to think of your first business as a pet project of some sort. Something that you are passionate about, and don’t mind spending a little bit of money here and there. You’ll never “fail” - you’re simply learning.

And to maximize your chances of success with your business, here are some guidelines to follow…However, before anything you MUST MUST solve a certain problem for a certain group of people.

- Have a story

- Have your story clearly outlined

- Limited resources? Think lean and be mean

- Capatilize on the experience of others

- Look for support outside the control top pantyhose variety

Go digital, get visual and create, create, create!!!

Excerpts from Blog:

How to Win in Today’s Economy or at the Very Least, Avoiding Drowning…

1. Don’t Cut off Your Nose to Spite your Face: Some of the easiest variable expenses to cut out are advertising and marketing. That also takes a bad situation and makes it worse. When your business drops and you take action to stop the flow even more, you are doomed. Be smarter with your marketing and adopt direct response methods that can be tracked and measured but don’t cut marketing because it’s the easiest cut.

2. A Little TLC Can Go a Long Way: Everything is a basic. Instead of cutting your education, double your education efforts. If the market is really that bad then you should have tons of time to educate yourself and your team. If your opportunities are fewer then you must maximize each customer contact. TLC – Think like a customer. Examine your process from a customer’s point of view and ask yourself what creates heartburn for those customers.

3. Do Not Cut Away Your Profit: Expense management is done at all times not just in bad markets. Cutting expenses in bad times is a misnomer. It’s like taking Tylenol for a heroin addiction. You set your good and bad habits in good markets not bad. Be selectively extravagant and prudently frugal. I have never seen a business survive and thrive a down market by trying to cut expenses as their long term strategy.

The Trend Watch: Boyfriend Jeans

Today as I donned my boyfriend jeans and boyfriend tshirt, I had a sudden nostalgia for those incredibly uncomfortable yet feminine skinny jeans. And then the nostalgia went away; quickly. For one, I do not remotely resemble a boy in these duds and two I realized I can consume as many doughnuts and Jr. Bacon Cheeseburgers (and yes I do consider the words cheeseburger and bacon a proper noun) as I see fit without having to worry about the curse of the muffin top. And while I do not suddenly feel the need to watch football, start a fight or chug a beer I do understand the freedom that these loose fitting clothes allow.

The Future of Social Media

Just when you finally caved and got a Facebook page, understand the intricacies of LinkedIn and gathered up enough followers in Twitter to make it worth your while, the social media landscape has changed once again.

1. Video - While Youtube may be the biggest of the biggest user-generated video-sharing sites in today's market, others platforms are on the horizon. The buzz behind these new video-sharing  platforms like Viddler and Dailymotion, is that they are more business-focused by making it easier to market videos. These sites are gaining some serious momentum so make sure that you do your research and figure out what works best for you company.

2. Text Campaigns - We are getting mobile and there is no greater proof of this than the growing mobile text campaigns. This form of social media is particularly great for small businesses as it is targeted and easily measured. I encourage you to check out MessageBuzz and Enowit and see how you can make it work for you.

3. Location, Location, Location - The buzz word that was once associated with real estate is now the buzz word of the social media world. As location services grow in popularity, customers will get more comfortable checking in to your business. Sites like Fouraquare and Facebook Places will help you better target consumers likes and interests. These sites are designed to help influence purchase decisions by offering coupons, promotions and giveaways when users "check in." Think location and watch your business grow.