Work History

Work History
Jan 2008 - Present

Owner

KELLY SCHMALZ ADVERTISING
  • Maintenance and Sales Development of 32 accounts.
    • Created Marketing Presentations/Campaigns in PowerPoint
    • Used Outlook to manage multiple business events/meetings/weekly follow-ups
    • Prepared marketing budgets in Excel
    • Created and maintained an electronic system to hold employee information such as personal data, benefits, attendance, and performance reviews or evaluations
  • Launched and maintained WordPress website.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill
  • Purchase advertising space and time as required to promote client's product or agenda by building and maintaining comprehensive media lists.
  • Develop and manage online marketing campaigns by effectively driving brand awareness, engagement and traffic to social media pages.
  • Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
Nov 2008 - Feb 2009

Tradeshow Coordinator - Contract

AMERICASMART ATLANTA
  • Performed complex administrative functions to maintain 200 vendor relationships.
    • Wrote event reports, arranged travel schedules, write press releases
    • Conducted price negotiations and booth set-up
    • Arranged shipping and tear-down at Convention
    • Invoicing and Collection for 200 vendors
    • Advised clients and the public on setup options and types of materials needed to achieve desired results.
  • Generated leads and researched consumer products for the 2009 convention through Salesforce.com.
  • Maintained large call volume on a consistent basis- 25 phone connections daily.
  • Assisted in Intern training during the 2009 market.
  • Responsible for processing all incoming/outgoing correspondence and handled other special delivery services.
Jun 2006 - Oct 2008

Account Executive

CLEAR CHANNEL
  • Promoted to the leading sales team The Beat, a new Top-40 radio station.
  • Developed a mentoring program for 8 new sales associates, to decrease new-hire turnover.
  • Received 2 Sales team awards for creating best overall online campaign.
  • Confer with production and support personnel to produce or coordinate production of advertisements and promotions for 96 accounts.
  • Created and maintained Online content for national clients.
  • Developed and maintained relationships with industry and media contacts to foster a positive image of newly launched station, WIBT.
  • Maintained physical and digital archive of photos, press and event clippings for client base.
    • Scheduled 12+client meetings weekly
    • Made an average of 50 phone/email connections daily
    • Used Nielson, Arbitron, and Internet for presentation data
  • Responsible for generating $100K in Radio and Online Sales monthly.
Jan 2006 - Jun 2006

Intern/PR assistant

SOUTHERN DISTINCTION MAGAZINE
Aug 2005 - Jan 2006

Intern/Sales Associate

SONIA SAYS

Skills

Skills

Marketing

Marketing Communications, Social Media Marketing, Web Content Development, Writing and Editing, Media Relations, Community Relations, Public Speaking, Sales

Computer Skills

·        Microsoft Office 2000,2003,2007 (Word, Excel, Access, Outlook, PowerPoint) ·        ADOBE/Photoshop ·        Wordpress/Blogger ·        HTML programming ·        Mac/PC profficient ·        Nielson/Arbitron/CRM (marketing/sales trackers) ·        Social media software including TweetDeck and Digg

Education

Education
Aug 2003 - May 2006

B.S. in Family and Consumer Science

University of Georgia
May 2005 - Jul 2005

University of Ghana
May 2004 - Jul 2004

Gainesville College