Beth Gandelman

Beth Gandelman

Work History

Work History
1987 - Present

Principal owner

B*I*G Creative Communications

Education

Education

B.S.

Boston University

Leading to Secondary English education teacher certification. Student taught English and Journalism. Also took 8 courses to major in mass communication. Winner of Student Council Golden Key Award. Worked with Deans of School of Education to produce a published newsletter for students and alumni as a work-study project.

Certificate

Northeastern University

Extensive coursework in marketing and sales management and advertising.

M.S.

Boston University

Courses in crisis PR, media relations, fund development/grantwriting; public speaking; health care marketing.

Skills

Skills

Events Planning

Able to develop "think outside the box" ideas for thematic parties, social and corporate events. Have developed trade show themes, booths and display ideas on a cost-effective budget for both for-profit and non-profit companies. Planned and executed week-long American Hospital Week and other special events within the health care industry.

Business Development

Have served as a Director of Marketing and Business Development in regions including: Boston; Greater Boston/MetroWest; Merrimack Valley; and the North Shore for VNA, home care, hospice, physician practice and assisted living. Developed $6 million in referral business for a fertility center during a five-year period and increased usage of Community Health Education programs by 1064% over a six-year period of time, leading directly to increasd business for a commnunity health center including physician practices and an urgent care center.

Desktop Publishing

Produced fliers, brochures, handout and basic logos/corporate identity projects. Use Pagemaker and Publisher extensively; some basic knowledge of Quark and Photoshop. Expert in color theory and working with graphic designers, printers, web designers and other vendors to create amazing project results.

Media relations

Community Relations

Worked in community relations specifically in the fields of health care, home care, geriatrics, community heath education and assisted living. Member of various health care and professional networks, including the Alzheimer's Partnership.

Copywriting and editing

Worked on media relations and copywriting projects for entire career and served as lead feature writer for the Wakefield Observer in 2009 (see articles in portfolio section). Published in national trade journals, local and regional newspapers.

Public Speaking/Trainer

Taught course as the Director of Community Health Education at Choate-Symmes Health Systems and have developed and taught numerous programs. Able to captivate audiences with presentations on Assertiveness Training with specific versions for seniors,women and job-seekers; Communicating with Your Physician; Communicating Before the Crisis (dealing with the Five Wishes and Advanced Directives); Hospice 101; and Health Care and Housing Options for Seniors. Have spoken at numerous Senior Centers from Walpole to Gloucester. Willing to provide references.

Interest

Decorating,working out; walking; beach and boating; pets, color theory and design; art deco and vintage items.

Marcom Resume

BETH I. GANDELMAN, M.S.

(978) 239-6410 or (978) 255-1755  w bigcreative12@yahoo.com

QUALIFICATIONS SUMMARY

Seasoned senior manager in marketing and public relations who has served in progressive business, health care and professional services management positions, overseeing all aspects of strategic planning, community relations, special events planning, customer service, program and network development. Entrepreneur and consultant in professional services marketing and public, media, and community relations.

Created significant increases in volume in both non-profit and for-profit organizations, including an international manufacturer, a business association, an assisted living community, an M.D. practice, a VNA, and a multi-site healthcare organization…Entrepreneurial spirit, unlimited drive, enthusiasm, and creativity... Ability to work independently or as a team player. Excellent skills in verbal and written communication; presentations; leadership, and networking/relationship-building. Award-winning writer and marketing communications professionals.

PROFESSIONAL EXPERIENCE

Marketing Manager for Comfort Keepersand Life Choice Hospice3/1/09-9/10

Sales and marketing for North Shore & Greater Boston franchises and perform regional marketing projects.

Independent PR and Marketing Consultant incustomer service, PR and marketing for:5/2006-1/2009

VNA Private Care (affiliate of the VNA of Boston); HealthBanks, a newsletter, patient education, and medical practice web program; Marketing and PR Director for Cardone Reproductive Medicine & Infertility, a start-up practice with the former owner of Fertility Center of New England; Director of Marketing for Addiction and Preventive Medicine Associates, Affinity Hospice of Life and AAAAA Private Home Care, Inc. Freelance feature writer/photographer for the Wakefield Observer. (2008-2009).

Interim Executive Director, Burlington Area Chamber of Commerce, Burlington, MA11/2005-5/2006

Key Achievements:Revitalized a business association that was previously offering one program a month by:

  • Adding an additional program per month focusing on building skills and “best practices”
  • Signing up 29 new member companies in 26 weeks and creating a monthly Lead Group
  • Updating the website to include a photo gallery, and daily updates of programs and committee meetings
  • Gaining exposure for members in local papers and on cable TV
  • Established relationships with and garnered support from Board of Selectmen and a State Representative

Director of Marketing/Public Relations, Fertility Center of New England, Reading, Mass.2001-10/2005

Key Achievements: Initiated and implemented a direct marketing/physician liaison program in new markets, without previous experience or referral sources in these geographic markets, to build a referral program resulting in more than $3.5 million in referrals in two and a half years.

·Responsible for calling on physician practices and establishing a relationship to develop new referral sources.

·Developed new market on the Seacoast for Maine and N.H. and recommendation implemented for a new office in this market, as well as expansion in the Boston West suburban/Rt. 495 market with a larger office.

·Coordinate regional seminars and facilitate radio and newspaper ad campaigns, as well as media relations.

·Developed first male-targeted infertility ad campaign in the New England region and received outside funding.

·Responsible for all marketing and P.R. programs, direct mail and maintaining databases and web sites.

Director of Community Relations, Brighton Gardens, Marriott Senior Living Services, Danvers, Mass.

1998-2000

·Key Achievements: As one of the last communities built in a highly competitive market, achieved 100% occupancy in less than two years. Won first place sales award among 21 similar Marriott senior living communities, placing the community in the top five nationally for this 115-unit assisted living community.

·Extensive sales and customer service training and served as a community trainer.

·Responsible for direct marketing, sales, public relations, advertising, special events, and networking.

·Responsible for monthly newsletter to residents and families.

Community Relations/Liaison Manager,Melrose Visiting Nurse Service, Melrose, Mass. 1996-1998

Key Achievements: Developed new referral sources and increased referrals to the agency in a highly competitive VNA market by 15-25 per month.

·Responsible for overseeing all media relations, direct marketing, advertising, professional networking,publications, and special events. Supervised P.R. consultant.

·Tracked competition and mergers. Served on state trade association Public Relations Committee, facilitating two well-attended legislative events at the State House.

Beth I. GandelmanPage 2

President, B*I*G Creative Communications, Founded in Woburn, Massachusetts1987-1998

Key Achievements: Founded a public relations and marketing firm specializing in health care, medical, professional services, consultants, and small business accounts. More than 50 active accounts in both for-profit and non-profit

sectors from an international manufacturer to one-person consulting firms, achieving measurable results for accounts of all sizes and budgets. Achieved national and local press for manufacturer and consultant clients.

·Moved an international manufacturer up by three places in U.S. market in one year, after dropping 2% in market share during the previous four years.

·Served as P.R. Director at an ad agency on an international account for a manufacturer of high-technology medical imaging equipment.

·Produced collateral pieces, newsletters, direct mail campaigns, and marketing strategies for various accounts.

EARLIER PROFESSIONAL EXPERIENCE

Director, Marketing and Public Relations, Visiting Nurse and Community Health, Arlington, Mass. and Visiting Nurse Association of Eastern Mass., Somerville

Key Achievements: Developed new corporate identity and marketing programs for multi-divisional VNA and private-duty home care agencies. Served as administrative director of a private duty division. Developed a maternal child health marketing program, increasing physician and hospital referrals.

·Developed corporate marketing plans and collateral, including a five-year report.

·Wrote all press releases, edited monthly employee newsletter; coordinated community and employee events.

·Coordinated two national health care conferences attended by more than 500.

·Chaired Program Development sub-committee of Strategic Planning Committee.

Director, Community Education, Choate-Symmes Health Services and Regional Health Center in Wilmington; locations in Woburn, Arlington, Wilmington, Massachusetts

Key Achievements: Developed community health education program serving as a promotions vehicle and feeder to outpatient services. Started at ambulatory health center and was promoted to corporate department head to replicate program in two inpatient divisions.Increased volume in community health education by 1064% in five years.

·Wrote all press releases and developed brochures, collateral, physician’s directory and other pieces to promote the regional health center’s physicians, programs, and services.

·Coordinated several special events including health fairs, screenings, and Women’s Day health conference.

·Coordinated and publicized more than 300 programs per year, serving 8,000 clients, including community and workplace health promotion programs, generating more than $50,000 in revenue.

·Supervised staff of eight and budget in excess of $200,000. Won two NEHPRA awards.

Acting Director, Public Relations Specialist, Melrose-Wakefield Hospital, Melrose, Mass.

Key Achievements: First to achieve national publicity and first to win a NEHPRA Award (listed below) for this community hospital. Served as hospital ombudsman representing the hospital president.

·Served as media liaison to press to impart public information. Wrote press releases.

·Editor of employee and board newsletter. Developed collateral for health education.

·Coordinated fundraising, community, and employee special events.

SPECIAL SKILLS

Desktop publishing on PageMaker; excellent computer skills on Macintosh and PC (Microsoft Office, databases, etc.); public speaking, color design and theory, professional training, and principles of customer service.

EDUCATION

Certificate in Marketing, Northeastern University

Master of Science in Public Relations, Boston University School of Public Communication

Bachelor of Science in Education with majors in secondary English education and public communication,

Boston University School of Education

AWARDSAwards of Excellence, New England Healthcare Public Relations and Marketing Association:

·Communications and Marketing Publications category

·Public Relations Problem and Solution category

·Special Projects/Publications category

First Place Sales Award, Marriott Senior Living Services for Brighton Gardens Assisted Living

Business Development Resume

BETH I. GANDELMAN, M.S.

Home: (978) 255-1755  w  Cell: (978) 239-6410 w bigcreative12@yahoo.com

QUALIFICATIONS SUMMARY

Senior level marketing, public relations and business development professional with expertise in sales, strategic planning, community relations, special events, customer service, and network development. Excellent verbal and written communication, networking, editing, creative, relationship-building, training and presentation skills. Specialist in all aspects of health care marketing including: physician practices, assisted living, home health care, hospice and community health education.

Created significant increases in volume for organizations as follows:

  • M.D. specialty practice – Gained $6 million in referrals for a fertility center in less than five years.
  • Website provider – Inside sales and customer service responsibilities converting sales growth among low user accounts who previously received services at no charge through pharmaceutical promotions.
  • Moved an international manufacturer of medical devices up by three places in U.S. market in one year.
  • Awarded First Place Sales Award for a Marriott assisted living community, filling all units ahead of corporate goal in less than two years.
  • Entrepreneur and founder of a PR/Marketing consulting firm with 50+ business accounts – providing creative services and solution selling simultaneously.
  • For a regional VNA/home care referral marketing resulted in 71 new referrals in one year.
  • For a regional, multi-site healthcare organization, increased wellness program participation by 1064% in five years from corporate on-site educational program sales and individual attendees.
  • Coordinated two national health care conferences with record attendance by vendors and participants.

PROFESSIONAL EXPERIENCE

Director of Business Development, Life Choice Hospice,Waltham, Mass.9/10-Present

Extensive sales, business development and networking within the Greater Boston area.

Regional Marketing Manager, Comfort Keepers, a private duty home care agency3/1/09-10/10

For Greater Boston and the North Shore, providing extensive sales, business development and networking.

Independent Sales and Marketing Consultant for:6/2006-3/09

  • AAAAA Private Home Care, Inc., Marblehead; PR and marketing projects10/08-12/09

for the North Shore

  • VNA Private Care and VNA Hospice Care (affiliate of the VNA of Boston)10/07 to 10/08
  • HealthBanks5/2006-07

Inside sales and marketing for this web-based newsletter, patient education, and medical practice website

  • Cardone Reproductive Medicine – Marketing Director for aninfertility practice, a start-up practice with the former owner of Fertility Center of New England (consulting basis only)7/06-present
  • Addiction Medicine Associates/ Preventive Medicine Associates – a state-wide model for addiction medicine in primary care practices as Marketing and Community Relations Director1/07-6/07
  • Affinity Hospice of Life, PR sales and marketing projects6/07-9/07

Interim Executive Director, Burlington Area Chamber of Commerce, Burlington, MA11/2005-5/2006

Key Achievements:Revitalized a business association that was previously offering one program a month by:

·Adding an additional program per month focusing on building skills and “best practices”

·Signing up 29 new member companies in 26 weeks and creating a monthly Lead Group

·Updating the website to include a photo gallery, and daily updates of programs and committee meetings

·Gaining exposure for members in local papers and on cable TV

·Established relationships with and garnered support from Board of Selectmen and a State Representative

·Suggested new name as a Chamber, rather than former name: Burlington Business Round Table

Director of Marketing/Physician Relations, Fertility Center of New England, Reading, MA2001-10/2005

Key Achievements: Initiated and implemented a direct marketing/physician liaison program in new markets, without previous experience or referral sources in these geographic markets, to build a referral program resulting in more than $3.5 million in referrals in two and a half years.

·Responsible for calling on physician practices and establishing a relationship to develop new referral sources.

·Developed new market on the Seacoast for Maine and N.H. and recommendation implemented for a new office in this market, as well as expansion in the Boston West suburban/Rt. 495 market with a larger office.

Beth I. GandelmanPage 2

·Developed first male-targeted infertility ad campaign in the New England region and received outside funding.

·Responsible for all marketing and P.R. programs, direct mail and maintaining databases and web sites.

Director of Community Relations, Brighton Gardens, Marriott Senior Living Services, Danvers, MA1998-2000

·Key Achievements: As one of the last communities built in a highly competitive market, achieved 100% occupancy in less than two years. Won first place sales award among 21 similar Marriott senior living communities, placing the community in the top five nationally for this 115-unit assisted living community.

·Extensive sales and customer service training and served as a community trainer.

·Responsible for direct marketing, sales, public relations, advertising, special events, and networking.

·Responsible for monthly newsletter to residents and families.

·Served in administrative capacity as manager-on-duty, solving community problems.

·Served as Program Committee Chair for Boston Regional Continuing Care Association.

Community Relations/Liaison Manager,Melrose Visiting Nurse Service, Melrose, Mass. 1996-1998

Key Achievements: Developed new referral sources and increased referrals to the agency in a highly competitive VNA market by 15-25 per month. Responsible for managed care development and provider relations.

·Responsible for overseeing all media relations, direct marketing, advertising, professional networking,publications, and special events. Supervised P.R. consultant.

·Tracked competition and mergers. Served on state trade association Public Relations Committee, facilitating two well-attended legislative events at the State House.

Director, Marketing and Public Relations, Visiting Nurse and Community Health,

Arlington, Mass. and Visiting Nurse Association of Eastern Mass., Somerville1991-1996

Key Achievements: Developed new corporate identity and marketing programs for multi-divisional VNA and private-duty home care agencies. Served as administrative director of a private duty division. Developed a maternal child health marketing program, increasing physician and hospital referrals.

·Developed corporate marketing plans and collateral, including a five-year report.

·Wrote all press releases, edited monthly employee newsletter; coordinated community and employee events.

·Coordinated two national health care conferences attended by more than 500.

·Chaired Program Development sub-committee of Strategic Planning Committee.

President, B*I*G Creative Communications, Founded in Woburn, Massachusetts(F-T)1987-1991

Key Achievements: Founded a public relations and marketing firm specializing in health care, medical, professional services, consultants, and small business accounts. More than 50 active accounts in both for-profit and non-profit

sectors from an international manufacturer to one-person consulting firms, achieving measurable results for accounts of all sizes and budgets. Achieved national and local press for manufacturer and consultant clients.

·Moved an international manufacturer of medical devices up by three places in U.S. market in one year, after dropping 2% in market share the previous four years. Served as P.R. Director as a subcontractor at a medical ad agency on an international account for a manufacturer of high-technology medical imaging equipment resulting in a record amount of trade journal press, resulting in gaining market share in the U.S.

·Produced collateral pieces, newsletters, direct mail campaigns, and marketing strategies for various accounts.

Director, Community Relations and Education, Choate-Symmes Health Services, promoted from1981-1987

Regional Health Center in Wilmington; locations in Woburn, Arlington, Wilmington, Massachusetts

Key Achievements: Developed community health education program serving as a promotions vehicle and feeder to outpatient services. Started at ambulatory health center and was promoted to corporate department head to replicate program in two inpatient divisions.Increased volume in community health education by 1064% in five years.

·Wrote all press releases and developed brochures, collateral, physician’s directory and other pieces to promote the regional health center’s physicians, programs, and services. Won two NEHPRA awards.

·Coordinated several special events including health fairs, screenings, and Women’s Day health conference.

·Coordinated and publicized more than 300 programs per year, serving 8,000 clients, including community and workplace health promotion programs, generating more than $50,000 in revenue.

SALES TRAINING/ SPECIAL SKILLS

Sandler Sales Training; Marriott Sales Training; Excellent computer skills on Macintosh and PC including Microsoft Office, databases, sales contact software (REPS), and desktop publishing (PageMaker); Public speaking; Professional training including sales, public speaking, marketing, networking, and principles of customer service.

Beth I. GandelmanPage 3

EDUCATION

Certificate in Marketing, Northeastern University, included courses in sales management, advertising, marketing

Master of Science in Public Relations, Boston University College of Communications

Bachelor of Science in Education, Boston University School of Education, majors: English/Mass Communications

AWARDS

First Place Quarterly Sales Award, Marriott Senior Living Services for 1999, Awarded Jan. 2000

Awards of Excellence (3), New England Healthcare Public Relations and Marketing Association:

Communications and Marketing Publications category; Public Relations Problem and Solution category; Special Projects/Publications category, 1980-1986

Program Award, American Heart Association for development of a cardiac risk factor assessment program

REFERENCES

Available upon request from health care, business professionals, including business owners and physicians.

PORTFOLIOS

Volumes of published articles, press releases, marketing plans, brochures, newsletters and corporate identity pieces available to document career success and results.