Printing tool Download PDF

Work experience


Senior Brand Manager


Ceramica SA Iasi is a ceramic bricks producer, second in the Romanian bricks market, competing with the world and country leader, Wienerberger.

  • Launched and built Brikston, a successful brand in a commodity market:
    • + 8 pp market share increase in two years, from 7% to 15%
    • Supporting the x2 production capacity increase
    • In the crashing construction market
    • On a tight marketing budget
  • Developed annual marketing activity plans;
  • Administered the marketing budget, maintaining responsibility for all reporting activities;
  • Planned and executed promotional campaigns, direct marketing campaigns;
  • Watched the P&L;
  • Researched and analyzed markets and trends;
  • Been part of the NPD team to enlarge the products portfolio

Marketing Coordinator

Unirea SA & Bunge Romania SRL

Unirea SA Iasi, edible oil producer, was acquired in 2002 by Bunge.

Bunge Romania SRL Iasi - edible oil producer, market leader, Romanian branch of Bunge, the world market leader.

Assisted the Marketing Manager in all activities, from analysis to planning and execution. Key resposibilities:

  • Initiating, following up, analyzing and reporting the results of the consumer and retail researches, qualitative and quantitative, continuous and ad-hoc;
  • Watching and reporting products sales and marketing expenses;
  • Setting and following up the sales objectives associated with the marketing actions;
  • Designing packaging and communication materials (product labels and boxes, promotional materials, corporate communication posters, press insertions);
  • Creating and implementing corporate identity guidelines and materials;
  • Outlining brand strategies, through permanent collaborations with the advertising and media agencies.


Unirea SA

May 1998 – December 2001 – worked within the Marketing Department (no special denomination of the position)


  • watching / reporting / scheduling production and sales
  • negotiating and following up export contracts
  • between September 1999 and September 2000 I was the only employee in the Marketing

    Department, reporting to the Eastern Europe Marketing Director of Cereol (company which acquired Unirea in 1999) and intensively accumulating knowledge; as of September 2000 the Marketing Manager joined the marketing team

October 1992 – April 1998 – within the R&D Department


  • translated (from English into Romanian) technical offers for the streamlining of the production plant and recommended the best version from the point of view of the technological performances;
  • between June 1994 and October 1995 I was detached at the Oil Hydrogenation Plant, to coordinate all the activities of the section
    • synchronized the hydrogenated oil production with the margarine and shortenings production
    • improved the work climate by correctly evaluating the personnel

Career Marks & Accomplishments



Ionela Nicolau

I had worked with Cristina Calin for more seven years within the marketing department of Bunge (the leading edible oil company in Europe and Romania);  (...) she is precise, yet creative; she can strike with a perfect logical thinking, yet she empathizes and understands particularities; she is a perfectionist, yet she accepts providence and understands human nature. She takes initiatives, yet she can follow decisions. She is curious, so nothing can stand without her deep understanding. She does not simply analyse, but she understands. She is having a great learning capacity, so she is always ready to learn something new, yet she is able sharing her knowledge and experience with others.(...)

Please see the recommendation.

Worked for:


Adobe InDesign
Adobe Illustrator & Photosop
Corel Draw


Worked with:


Brand Identity Creation & Management, New Brand Launches, Brand Strategy & Management, Equity Building, Marketing Planning, Marketing ROI, Insight & Market Research, Supplier Management, Marketing Communication (ATL, BTL, PR, WOM), Direct Marketing, Campaign Management

Personal Profile

  • logical, methodical and rigorous approach to achieving tasks and objectives, well-organized, good planner, able to work on multiple projects basis, always relating to the highest quality standards;
  • analytical thinker, precise and focusing on details;
  • having a developed sense of duty;
  • willing to develop professionally and personally;
  • good interpersonal skills;
  • working well with others, motivating and encouraging;
  • open minded;
  • promptly finding alternative solutions;
  • never rushing into decisions.

My work as Corel and Adobe user

Many times I had to perform minor changes on existent layouts, but I also had the opportunity to develop original layouts on given subjects, for professional or personal purposes.

Please click on the images below to see some of my original work or follow the link: