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Work experience

Feb 2002Jan 2011

Senior Associate/Front-End Lead

marketRx, Inc (A Cognizant Company)

·Worked on-site Front-End Lead at a Consumer Goods vertical client “Estee Lauder” in New York City

Primary responsibilities included

oManaged Content Management System work on ecommerce rollouts for brand sites

oUpdate Flash video XML to customize for localization

oWork with regional producer on managing CMS work based on translations tolocalize ecommerce rollouts.

oReview front-end bugs on existing ecommerce sites, coordinate and get bugs fixed from offshore team.

·Involved in the entire process of redesigning corporate website from the ground up

·Defined user interface design and development process for web-based applications in healthcare sector

·Interacted with internal project leads to get business requirements, and based on this defined IA, UI design, and prepared HTML wireframe prototypes using Dreamweaver as front-end tool. The analytics applications were designed for:

oPfizer Adam - Alignment & Deployment Analysis Manager, iConfig

oPfizer Oncology - KOL (Key Opinion Leader)

oSanofi Aventis - WeAlign

oAbbott Labs - Group Practice

oAccess Closure - Training program under InteractRx

omarketRx - Sales Personnel Placement, iComp product UI, iAlign UI, iForce Personnel Planning, Sales Rep Placement, iTrak, Call Planning, iProfiler, iLearn UI, Team Sampling, iTrak ROI Analyzer, Promotions Management

oAmersham Biosciences - Contact Mgmt. & Profiling

oAmgen - Customer Profiling

oAstellas - Target Maintenance

oAstraZeneca - iForce product UI, Skill Assessment

oCentocor - DDD Forecasting system

oDey - Call Planning

oEthicon - Sales Force Automation

oGenzyme - Sales force Automation

oGSK - Incentive Edge

oImclone Systems Incorporated - iProfiler

oInnovex - iTrak

oLilly-iFolio Scene Evaluator, iProfiler, SPP Process

oMerck - Routing, iForce Team Sampling

oNovartis - iTrak Roster

oNovartis Oncology - QTQ

oNovartis UK - Contact Mgmt. & Customer Profiling

oNovo Nordisk - iForce Team Selling

oOrtho Women’s Health - iForce Team Selling

oOSI Eyetech - iTrak

oOSI Pharmaceuticals - iProfiler

oTercica - iProfiler

·Designed multiple power point decks to support HTML wireframe UI prototypes including flowcharts, process diagrams, etc.

·Successfully designed & implemented interactive eDetailing flash demos to create awareness for targeted pharmaceutical products. Clients & Products included:

oGSK – Bactroban, Flonase

oEthicon - Blake Drain, Prolene

oSchering – Clarinex, Proventil HFA

oNovartis – Lescol, Glivec, Sandostatin

oAventis – Lovenox

oNovoNordisk – Prandin

oJanssen – Sporanox

oBristol-Myers Squibb – Zerit, Plavix, Tequin

oMerck - Zocor

·Designed rich media email blasts for internal marketing communication

·Designedlogos, flyers, promotional material, direct mail pieces, sales communication pieces, posters, power-point presentations, flash presentations

·Managed external vendors, trade shows and other public relation events

·Under tight deadlines designed and co-ordinated the marketing collateral for marketRx products and services using Photoshop & Illustrator

·Supported the internal marketRx HR team initiative on Campus recruitment by designing targeted posters, banners, and recruitment sell sheets

·Defined marketRx, Inc. design standard and ensured collateral conforms to this standard including, but not limited to marketRx corporate website, communication material, sales collateral, and all marketing releases

·Successfully implemented kiosks and banner designs for marketRx trade shows, and co-ordinated print jobs with third party vendors.


May 1989May 1993

Bachelor of Fine Arts

Faculty of Fine Arts, M.S.University of Baroda


Audio/Video Editing
Adobe Creative Suite


·Over 17 years of experience in web, print, and multimedia design

·Expert in CSS/HTML/DHTML and knowledgeable in cross-browser issues and compliances

·Experience in designing UI, html wireframe, style guide, and an understanding of UX

·Expert knowledge in Adobe Creative Suite

·Experience in developing Flash banner and animation with basic Action Script

·Perfectionist, professional, and a team player. Pro-active in team meeting and discussion

·Ability to manage multiple projects simultaneously and have never miss a deadline

·Creative, self-motivated, goal oriented, reliable, flexible, and determined. Not afraid to think outside of the box and to take on new challenges


Obtain a progressive UI Web Designer/Sr. Web/Graphic/Multimedia Designer position to design and produce high-quality web, print, and multimedia products utilizing technical, design and programming skills.


·A very special interest for Photography/Videography, Video Editing

·Hand Paintings