Felipe Cruz

Felipe Cruz

Work History

Work History
Jan 2010 - Jul 2010

Intern, Business Development and Digital

HEARST MAGAZINES INTERNATIONAL

·Prepared a multi-country magazine market analysis for General Management, covering advertising, readership and circulation of international editions and key competitors across Europe, Asia Pacific and North America

·Evaluated prospective partners for Cosmopolitan, Esquire and Harper’s Bazaar in Europe and Asia Pacific for the Senior Vice President and Vice President of Business Development

·Examined key web strategies and best practices of major American magazine publishers, including overview of current digital landscape with recommendations to international partners

·Generated multi-country economic and publishing briefs for the International Publishing Director

2009 - 2007

Brand Manager (Associate Publisher)-Metro Society, Metro Him, Metro Home, Chalk and Myx Magazines

ABS-CBN PUBLISHING INC.

·Increased gross advertising sales of the magazines by 20% through the execution of advertising 

& editorial pages, supplements and special events for luxury and youth-oriented advertisers

·Executed multiplatform marketing campaigns, covering print, television, radio, online and retail initiatives to maximize the magazines’ visibility and sell-through

·Supervised Editorial, Advertising Sales, Marketing, Prepress and Circulation Departments to ensure timely production and delivery of the magazines in Philippine newsstands

·Formulated P&Ls, budgets and general business strategies for the magazines

·Assisted in the negotiations with American and European magazine publishers for the proposed launch of new editions and other syndicated material for the Philippine market

2005 - 2007

Business Development Associate

ABS-CBN PUBLISHING INC.

·Developed and managed new revenue streams, including contract publishing, third party circulation, international subscriptions, firm sale exports, e-magazines, web extensions and special events

·Assisted in the expansion of the overseas licensing business, including management of existing licensees in North America and the Middle East and negotiations with prospective licensees in Japan and Europe 

2003 - 2005

Financial Analyst, Investment Banking Division

CLSA EXCHANGE CAPITAL, INC.

·Generated marketing plans, information memorandums and industry reports 

1999 - 2001

Associate Consultant, Assurance and Advisory Business Services Division

ERNST & YOUNG PHILIPPINES/SGV & CO.

·Prepared business plans, project monitoring reports and market & financial feasibility studies 

Education

Education

Bachelor of Arts, Major in Political Science

ATENEO DE MANILA UNIVERSITY
2009 - 2011

Master of Science in Publishing: Digital and Print Media

NEW YORK UNIVERSITY

·    2011 Recipient, Award for Excellence in Magazine Publishing

·Cumulative GPA: 3.95/4.0

·Spring and Fall 2010 Recipient, NYU Publishing Department Scholarship under the Hearst Corporation

·2010-2011

Summary

Magazine publishing executive with over four (4) years of editorial, ad sales, marketing, business development and general administrative experience in Asia with specialized US training in traditional, digital and international publishing 

Custom

·Additional publishing training: Participant, Stanford Professional Publishing Course, Stanford University, Palo Alto, CA (2008)

·Alumni Representative, Publishing Student Association, New York University (2010-2011)

·Former broadsheet and magazine columnist: Wrote regular lifestyle columns for the Philippine Star, a national newspaper and several glossies in the Philippines (2003-2007)

·Studied Spanish in Avila, Spain (1997) and French in Aix-en-Provence, France (1998)