Summary

As a communications professional for more than 18 years, I have developed extensive experience as a Web Content Developer, Managing Editor and Newspaper Writer and Editor. My writing has appeared national and international publications including The Christian Science Monitor, The Washington Post, The Seattle Times, The San Jose Mercury News and The Philadelphia Inquirer. As well as B2B publications such as Colorado Springs Magazine, Hispanic Executive, Advantage Magazine and Profile. 

Currently, I'm a freelance writer and editor based in Chicago, though I work mostly overseas. 

In addition , I have 10 years experience in digital publishing, including designing and maintaining blogs, writing and editing blogs, designing and producing social media marketing campaigns, audio and video blogging, designing websites for better user experience and producing search engine optimized content and developing search engine marketing projects.

As a Web content manager for three global websites, I have worked closely with IT Departments and Web Information Architects to facilitate website development for my employer and/or clients. I have managed or coordinated the website content for three global organizations with a combined page view calculation of 9 million annually.

I bring nearly a decade of online marketing experience to help you navigate this web thingy and turn all those videos of twin talking babies and Facebook “Likes,” into cold, hard cash.

I  am particularly adept at customer communications which I managed for several international development organizations writing everything from thank you letters to direct sales and marketing asks. As you can see I have extensive experience in traditional journalism as well as online media and significant experience with managing writers and editors to produce publications.

Work History

Work History

Managing Editor

Poize Magazine

Started as a freelance copy editor and was immediately asked to be Managing Editor for the start-up publication Poize Magazine, a print and online publication appealing to women of African descent. The magazine is launches October 1 in Africa.

  • In coordination with the Editor-in-Chief created the magazine's first editorial calendar as well as wrote editorial policy for freelancers, photographers and designers.
  • Copy edited the entire first edition of the magazine as well as proofread the magazine.
  • Managed the freelance writers and their schedules.
  • Created social media campaign to promote the magazine before its launch including writing Facebook ads and updates, Twitter updates and responding to comments of new members of the Poize Facebook Group.
Jun 2002 - Present

President - Consulting Firm

Infosteward LLC
Web Communications Consultant 

Web Content Manager Editor/Business Developer for www.beginnertriathlete.com, June 2004-2006

  • Increased Web traffic by 100-fold through a combination of SEO and SEM efforts and user-engagement strategies.
  • Created content of the bi-monthly online publication that resulted in a meteoric rise in Web site registrations and thousands of dollars in new revenue. Recruited writers and bloggers as well as wrote my own blog that produced thousands of page views a day.
  • Developed a multi-level subscription plan to help pay for website expenses allowing the business to turn a profit.
  • Developed and executed plan to recruit advertising, more than quadrupling advertising sales.
  • Developed e-mail newsletter that received a 51% open rate and even higher click through rate.
  • Developed marketing plan for Web site to gain even more exposure.

Freelance SEO and Social Media Writer and Editor 2005-Present

  • Linkbait and SEO writer/editor, increasing search engine rankings for clients significantly
  • Ghost Twitter, SEO article idea generator
  • Manager of SEO blogs and Web content projects.

Public Relations Manager and Grant Writer for America's Family Inc.,  June 2002-2004

  • Managed the day-to-day communications for national nonprofit to help low-income working adults secure technology, transportation, health care, child care and educational opportunities by partnering with their employers and local community organizations.
  • Secured Ashoka Fellowship for America's Family founder.
  • Raised more than $1 million from corporate, foundation and individual donations.
  • Wrote, edited and managed all the content for the AFI website.
Jul 2008 - Present

Deputy Editor

International Tour Magazine

Deputy Managing Editor International Tour Magazine, July 2008 to Present• Work directly with Executive Director, President and Vice President of Operations todevelop communication goals, coordinate and implement communication plans andexecute communication campaigns.• Managed editorial for monthly e-mails and weekly web stories and coordinatedmultimedia content for monthly magazine features.• First month on the job increased sales by 30 percent by creating additional givingopportunities for customers. Publication has maintained double-digit growththroughout my entire first year. Also reduced costs significantly by addingtechnology and modernizing print production techniques for a more streamlinedprocess.• Managing editor of a monthly newsletter with more than 600,000 subscribers responsiblefor all details from creation to publication, including developing and assigning stories,editing, managing design and production details and translating print content into onlinecontent.• In addition to newsletter duties, also coordinated Web content including online video,web news stories as well as assisted directors in operations of the ministry's corporatecommunications, marketing, e-commerce and product sales initiatives.

Jan 2011 - Present

Principal

Write Way Writing

Write Way Writing is a boutique creative agency focusing on creative for online marketing and general marketing collateral. WWW Principal Ovetta Sampson and her team of amazing graphic designers, web developers, writers and editors offer clients excellent creative equaled only by the agency’s customer service.Whether you know exactly what you want (a blessing) or are still seeking that “THANG,” (a blissful challenge) our agency can help you acquire new customers and keep your old ones safe and snug where they are.

ONLINE MARKETING SPECIALISTSWWW brings nearly a decade of online marketing experience to your company to help you navigate this web thingy and turn all those videos of twin talking babies and Facebook “Likes,” into cold, hard cash. With connections to creatives all over the world WWW can make sure your campaign exceeds even your dreams.

SERVICES WE OFFER:

  • Marketing Campaign Management – brainstorming, creative, mock-ups, creative copy, graphics, web design and web development
  • Marketing collateral for trade shows, conferences and exhibits
  • SEO writing, articles, blogs, ghostwriting SEO, keyword analysis
  • Social media marketing plans and content
  • Online video broadcasting
  • Photography for flash sites
  • Global editorial training and mentoring

Selective Client List include:

  • Blue Soda Promo (subsidiary of Oveture Promotions) (SEO descriptions)
  • International Cultural Exchange in Bay Area California
  • Compassion International (corporate and marketing online copy, website features)
  • Silver Back Marketing Agency (SEO descriptions)
  • McDonald’s Operator Steve Bigari
  • Ingersoll-Rand
  • Profile Magazine
  • Hispanic Executive
  • Advantage Magazine (Canada)
  • Poize Magazine
Jan 2004 - Jun 2008

Copywriting Program Manager

Compassion International

Marketing Managing Editor, Creative Blue Agency at Compassion International Inc., January 2004-July 2008

MarComm manager specializing in coordinating the strategic, tactical and implementation of marketing campaigns. 

  • Pioneered, in conjunction with the Web Communications Director and Information Technology Director,  project to create a user-friendly website. Managed website communications, wrote training instructions for more than 500 web content provider and, along with the Director of Web and Interactive Department and IT, helped to create web content policies, procedures and processes for uploading and editing content.
  • Developed the "voice" of this global company with more than $400 million in annual revenue. Responsible for writing its first branding document. As the managing editor for the internal marketing agency, wrote, edited or managed all communications for company including website communications, direct sales, external and internal communication campaigns, executive leadership communication and customer relations communications.
  • Pioneered the company's editorial social media strategy including creating its first blog, writing blog policy and guidelines and training company bloggers, and working with marketing to promote the company's social media efforts growing the audience to more than 100,000 through various social media venues.
  • Worked closely with Executive Management Team to develop communication campaigns including writing the branding messaging guidelines for company's first Branding Handbook.
  • Developed product sales material and collateral for multiple product lines, working closely with product managers to increase sales. Initiated and implemented creative that increased sales for four major product lines including one that doubled annual sales.
  • Managed a copywriting staff of three full-time writers, two copy editors and eight freelance writers and worked closely with production manager to produce publications. Initiated strategic and tactical plans working with a cross-section of the organization including sales managers, designers, writers, editors, clients and Web programmers. Developed B2B and consumer communications.
  • Produced videos, podcasts, viral videos, radio commercials and press releases.
Oct 1996 - Jun 2002

Reporter, Editor

The Gazette

Child and Family Editor, Features Desk

Specialized in community journalism under Community Journalism activist Stephen Smith during the late 1990s, as well as wrote creative, narrative non-fiction which won several local, state and national awards prompting my paper to nominate me for the Pulitzer Prize in 2001.

Also managed family section at the daily newspaper which included working with novice writers including parents and teachers. Most of my stories were national stories picked up by news services such as Knight Ridder and The Associated Press.

Education

Education
Sep 1990 - May 1994

Bachelor's

Truman State University

Skills

Skills

Marketing Writing

Member of the Direct Marketing Association 2004-2008   Proficient in AP Style, Chicago Manual of Style, caption, headline, deck and call-out writing, proofreading and copy editing, journalism, interviewing, research and writing as well as crisis communication including interviewing with translators and creating communication projects with international subjects

Web Content Management

Excellent strategic manager for website and marketing communications   Proficient in all manner of Web content including: Writing SEO articles, blog posts, Ghost Twittering, online content editing, podcasting, live video streaming via Internet and video posting E-Newsletter management and systems including Convio, Vertical Response and Constant Contact Design of Web sites and print collateral. Blogging and social media platforms including Wordpress, YouTube, Blogspot, Facebook, Twitter,  etc., and other social networking tools and link building venues such as Delicious, Digg, Newsvine, Stumbled Upon and Reddit Content creation for SEO, SEM, keyword search skills, organic and paid search.   Managed creative for several e-mail marketing campaigns bringing in more than $45 million in a year. Also fluent in Spanish, basic level French Working knowledge of InDesign, Quark, Java, Photoshop, and HTML