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Creative and experienced sales & marketing executive and entrepreneur with a results-charged career distinguished by continual advancement and achievement in enhancing corporate value. Progressive career leading global brands and strategic initiatives, for The Coca-Coca Company and Visa in domestic and international markets combined with deep-rooted entrepreneurial spirit and proven ability to develop and execute successful sales and marketing strategies to drive growth. Self-starting person who is battle tested and thrives during times of uncertainty and change. Demonstrated mastery of multiple business disciplines, strong acumen in financial matters, strategic and analytical and excellent interpersonal and multi-cultural skills.


  • Market Expansion, New Business and Product Launches
  • Brand Management and Strategic Marketing as Business Growth Drivers
  • Strategic Account Management and Sales
  • Business Strategy, Execution
  • Driving Growth/Partnerships & Alliances
  • Channe Development

Work experience

Aug 2007Present

Founder of Health Choice (Renew Life)

Independent Entrepreneur

Started new consumer health care business to capitalize on distribution agreement negotiated with leading supplier of dietary supplements and consumer health care products.  Led venture design and launch.  Pitched and closed 7-figure private equity placement.  Set commercial, brand and channel strategies and directed launch in multiple channels in European market, resulting in 50% market coverage and 100% distribution in leading health food store chain within 4 months of launch and 2010 New Supplier of the Year Award.  Optimized supply chain, resulting in margin improvement of 100% vs. year-ago.

Jan 2005Jul 2007


VeyeTech, Inc

Launched and built a start-up company that identified the increasing value of internet videos to advertisers and Internet content providers. Led commercialization of cutting-edge, online video compression technology and successfully established U.S. subsidiary; held full responsibility for managing all aspects of business strategy development and operational implementation.  Cultivated and secured new business with well recognized, global brand leaders, including Pepsi, Nike, eBay.  Negotiated access to world-class content delivery at wholesale cost and without up-front investments via a creative revenue sharing model through forging strategic alliances and relationships.

Aug 2002Dec 2004

Global Marketing Manager

The Coca-Cola Company

Developed global strategic brand marketing programs and provided brand stewardship to Coca-Cola Company divisions in international markets to fuel growth and profitability for the health and wellness beverage business worldwide.

  • Led development and launch of a Minute Maid juice drinks and juices in international markets (focusing on Mexico and Brazil as lead markets) consistent with the global premium health/wellness master brand strategy.
  • Held full P&L accountability for the Minute Maid launch and managed the entire cycle, including initial research and concept development and positioning, packaging and advertising.
  • Championed the development and sell-in of a global Minute Maid Olympics Games Toolkit from initial working strategy and activation programs through to managing strategic alignment with key markets (U.K.,France, Germany, Spain, Italy, Nordic and Southeast Europe Division).
  • Developed and optimized unified global packaging graphics for Minute Maid juices, nectars and still drinks and enabled markets in China, U.K., France, Italy and Mexico to build their juice business by developing a Minute Maid Master Brand Toolkit which provided strategic and marketing activation tools.
Jun 2001Aug 2002

Marketing Asset Manager, Italy & Alpine Division

The Coca-Cola Company

Steered development of strategic activation platforms and plans to leverage sports sponsorships and events to create brand and business value for the Italy and Alpine Division (Italy, Austria and Switzerland), including skiing and motorsports.

Aug 1999Jun 2001

Senior Brand Manager / 2002 Olympic Games Market Activation Manager, Coca-Cola North America

The Coca-Cola Company

Created and directed marketing and branding strategies/programs for the Coca-Cola and Diet Coke Brands,including all initiatives surrounding regional consumer and trade activation of the 2002 Winter Olympic Games.

  • Developed/implemented an 18-month Company/Bottler integrated Olympic Games activation plan, which consisted of five major activation periods that strengthened the Coca-Cola brand's bond with local consumers and boosted total business volume across all channels by 12%.
  • Managed $3 million marketing budget $3 million, oversaw agencies in the planning/production of television, radio, print media and PR.  C
  • Created and leveraged proprietary consumer experiences and events; negotiated sponsorship agreements; led a cross-functional, 10-member team of bottler and company.
  • Increased brand Coke volume and share, while positively impacting more than 600,000 people, including 20,000 school and Boys & Girls Club kids in the Salt Lake area by creating and launching a once-in-a-lifetime branded consumer experience and multi-media/multi-channel campaign entitled "Coca-Cola’s Summer Meets Winter", a campaign that culminated in a 50,000 square foot, themed, one-week event.
  • Leveraged the Summer Meets Winter event/campaign across the marketing mix (packaging, TV, radio, PR, event, trade channels), including a customized key account program extension at Smith’s supermarket chain that improved overall customer relations and drove brand Coke volume up 13% and share up 1% versus previous year.
Jan 1997Jul 1999

Brand Manager, Sprite & Fanta, Coca-Cola Norway

The Coca-Cola Company

Brand champion responsible for defining short/long-term brand objectives and executing all of the marketing mixelements for Sprite and Fanta, including marketing, advertising and promotional strategies and interaction withcross-functional counterparts and the leadership team to ensure that appropriate resources were devoted to thebrands.

  • Achieved 13% growth for Sprite in a market that was down 5% by successfully repositioning the brand, including pioneering an innovative property activation strategy that was shared as a best practice across the Nordic Division.
  • Generated 21% growth for Fanta (5 times the market growth) through repositioning the brand and doubling the Fanta promotion budget by successfully bartering media deals and executing joint promotions.
Jan 1995Dec 1996

Marketing Manager - Merchant Relations


Conceptualized, developed and sold high-impact marketing and promotional plans and programs to nationalsupermarket chains at the headquarter level (e.g., Safeway, Publix, A&P, Edwards Super Food).

  • Created and executed three new national programs that generated 30% in incremental sales during the period and up to 3.5% in incremental total store sales.

Olympic Games Project Manager - On Site


Supermarket Program Coordinator


Merchant Risk Management Team Leader