Founder of Health Choice (Renew Life)
Started new consumer health care business to capitalize on distribution agreement negotiated with leading supplier of dietary supplements and consumer health care products. Led venture design and launch. Pitched and closed 7-figure private equity placement. Set commercial, brand and channel strategies and directed launch in multiple channels in European market, resulting in 50% market coverage and 100% distribution in leading health food store chain within 4 months of launch and 2010 New Supplier of the Year Award. Optimized supply chain, resulting in margin improvement of 100% vs. year-ago.