·Profit-oriented, successful marketer with a proven track record as an innovator and motivator.
·Over 15 years experience project managing: developing, budgeting and implementing marketing
·Strengths: Strategic thought leader and team builder. Outgoing & results driven. Good communicator.
Adaptable management style.
·Understand how to effectively market on-line and off-line to the constantly changing marketplace.
·Create written marketing plans. Execute. Analyze the results and the research.
·Set, manage and monitor quarterly project budgets. Budget range $100,000 to $2,000,000. U.S.
·Spearheaded successful campaigns resulting in individual artist album sales ranging from $10 million to
$90 million U.S. gross revenue.
·Responsible for project managing all marketing activities for artists ranging from John Fogerty, Lyle Lovett,
sublime, blink-182, The Cure, and New Kids On The Block (’08 reunion) to new and developing artists.
·Leadership: Initiate, motivate and lead marketing meetings. Work closely with all departments and the
field staff to get input for the marketing strategy. Achieve buy-in from key stakeholders.
·Hire and motivate independent marketing companies. Set goals, negotiate incentive based fees and
·Develop licensing and non-traditional marketing opportunities for projects.
·Plan and execute advertising campaigns.
·Packaging / Design: Hire designers and oversee conception through to production of physical and digital
releases.Direct the design of all marketing tools online and offline, consumer and industry ads and music
·Manage marketing campaign coordination with concert booking agents and concert promoters.
·Key liaison / ”problem-solver” between the record company, the artists and their management.
·Manager and consultant for the company’s joint venture record labels/partners.
·Adapted to and managed change, through 3 different management and presidential changes in the
company, in 5 years.
·Hired as Marketing Director. Promoted to Vice-President, November 1997.