Objective

An experienced marketing and business development executive with over 15 years of international experience is seeking a fast-paced, challenging executive position. My experience has been focused on strategic and tactical marketing, strategic alliances, product launches, sales management and revenue growth.

Work History

Work History
Jun 2006 - Present

VP Marketing and Business Development

http://www.contec.ca

A TSX.V company, Contec (www.contec.ca) operates a global mobile content service.  Reporting directly to the CEO, I am responsible for all marketing and business development activities, including:

  • Transitioning the company from being products based to a consumer service organization.
  • Establishing a new marketing strategy and corporate positioning.
  • Defining the core service offering, running product management.
  • Developing marketing and sales collateral.
  • Establishing relations with strategic content partners.
  • Prospecting and closing strategic reference clients for the new service platform (major mobile operators and service providers).
  • Building a global network of sales channels.
  • Managing proposals and contracts.
  • Establishing a PR strategy for the new service via both traditional and social media.

Results:

  • Old products retired, new service platform researched, defined, developed and launched (see www.buzmob.com).
  • Signed up dozens of top-tier content partners for the service such as Sports Network, Associated Press, AFP, PR Newswire, Business Wire.
  • Signed up reference clients, such as China Mobile, China Unicom, Virgin Mobile. Established partners in the US, China, South Africa, Singapore, Malaysia, Philippines, Indonesia and Thailand.
  • Launched innovative white-labeled sports products for the mobile advertising market.
  • Existing pipeline of clients in all continents. Channel program in place.
  • Established Contec as an expert in the mobile content space, with a focus on sports and entertainment.
Sep 2004 - May 2006

Account Executive

http://www.electricmail.com
  • Sold large-scale enterprise messaging and security solutions.
  • Exceeded assigned quota.
  • Managed the company's email marketing division (see http://www.m4internet.com).
Jul 2003 - Aug 2004

Director of Sales

PureSight Inc.

Puresight develops unique mobile and Internet security tools. I was responsible for managing a network of channels across Europe, as well as for all marketing activities in Europe and product management.

  • Increased channel revenue by 200%.
  • Managed distributors (such as IBM, Intel and Sun) across Europe. Developed joint marketing campaigns with distributors, including conferences, trade shows and direct marketing activities.
  • Acquired and managed OEM partners, utilizing the company's SDK.
  • Sold internet security solutions to ISP partners across Europe.
  • Conceived of, and launched, a new product platform for mobile operators. This led directly to the company being acquired in May 2005.
  • Continuously conducted competitive research. Worked with business partners, prospects, and customers to uncover new needs.
  • Launched a new corporate website and designed new product collateral; provided sales training to channel partners and distributors.
  • Presented at numerous trade shows.
Jun 2002 - Apr 2003

Researcher

INSEAD

Researcher in Organizational Behavior, as part of the PhD program.

May 2000 - Feb 2002

Director Strategic Accounts / Sr. Product Manager

Commtouch Inc.

Commtouch is a leader in email and security solutions.

  • Personally managed major and strategic accounts such as Cisco, Intel, HP and others.
  • Provided training and mentoring to junior direct sales staff.
  • Acted as the liaison between sales, product marketing, product management and product development. Was responsible for collecting and analyzing competitive information, and for communicating findings to junior product managers.
  • Actively pursued product-extending and/or strategic partnerships with OEM partners and complimentary technology vendors.
  • Presented at major trade shows and conferences such as ISP World and Internet World.
  • Recruited and trained the company's technical sales force.
Sep 1997 - May 2000

Technical Account Manager

TTI Telecom Inc.

TTI (NASDAQ: TTIL) is a leader in system solutions for telcos and service providers.

  • Managed the AT&T and AT&T Wireless accounts. Sold more than $4M of new solutions to AT&T.
  • Identified new customer needs, worked with the customer to define and design new product enhancements. Created detailed specification and requirements documents for new products and features.
  • Managed the entire product lifecycle for the new solutions, working with a development team, overseeing deliverables and timetables.
May 1994 - May 1997

Lawyer

IDF

Education

Education
Sep 1999 - May 2002

Master of Business Administration, with Distinction

http://www.stern.nyu.edu

MBA (with distinction).

  • Emphasis in Information Systems
  • Certificate in Digital Economy
  • Member: Beta Gamma Sigma honor society

Skills

Skills

Tactical Marketing

Lead generation, PR, promotions, marketing communications.

Strategic Marketing

Product management, product marketing, corporate positioning, messaging strategy, brand strategy.

Product Management

From inception to launch, I've done it all.  Large scale, small scale - always market facing.

Sales Management

Have built and managed successful sales teams.

Business Development

Focus on market growth/penetration via partnerships, alliances, OEM partners, channels and distributors.