Harald Mueller

Harald Mueller

Work experience

Work experience
Aug 2007 - Apr 2008

Head of New Media (acting)

scopas medien AG

scopas medien AG

Head of New Media (acting)

·Spin off of the IT / web / mobile / community & video activities into a new company

·Securing the financing until break even, develop the business strategy and hire the additional, needed staff

Apr 2006 - Sep 2007

COO (acting)

myTV.de AG

myTV.de Internet Fernsehen AG

COO (acting)

·Development & Sales of TV / streaming / community web product offering

·Managing the seed financing (700k USD by Gruner + Jahr new media ventures GmbH)

·Full responsibility of selecting and handling of the PR agency & marketing activities

·Selecting editorial team of 38 and managing day by day operations & support

·Winning & managing Web 2.0 content and other strategic partnerships

·Website got awarded “Best new B2C portal” by ECO on June 19th, 2007

Nov 2001 - May 2007

SVP Business Development worldwide

Oplayo Oy (Nokia)

Oplayo Oy (until April 2006 a NOKIA venture and SIEMENS MOBILE (SMAC) company – acquired by SliceWireless, Australia)Helsinki, Finland

SVP Business Development & Sales

·Consulting & Sales in mobile video entertainment applications and ASP solutions for media, portal, agencies/brands and 1tier telecom companies in up to 22 countries

·Strong focus on services, marketing innovation and operational tasks, incl. technology, content selection and sales / business development & marketing strategy

·Over achieved planned revenues and strategic targets in all past years

·Brought in & managed day to day relationship of an investor in Oplayo

·Speaker at industry events in Europe and USA

·List of reference clients available upon request

Jun 2006 - Dec 2001


beTVeen.com (Handelsblatt)

beTVeen.com AG (a HANDELSBLATT Publishing Group company)

CEO (Sales and Production)

·Developed the cross media strategy based on “Web-TV” for the Handelsblatt Publishing Group offering

·Built a web team & designed workflow for distributed production teams

·Introduced and led the sales activities in DAX 30 / TOP 500 companies

Dec 1996 - May 2000


IntelliVision / INeTV

IntelliVision & INeTV AG


·Transformation of traditional TV / Business-TV and post-production company into a full-fledged TV / digital media company / Completed a merger with a PC-oriented programming company -Revenues tripled per year

Jun 1985 - Nov 1996



ISGweb GmbHMunich, Germany

Managing Director3/1992-11/1996

·Founder and Manager of an outsourced programming team for infotainment CD-ROMs. / Led software re-publishing team for German market

·Early introduction website design and web application offerings

SPI Inc. & GmbHSan Diego, CA/ Munich, Germany

Marketing Manager6/89-2/1992

·Member of a team creating the strategy for a new software applications division

·Responsible for Product Management of SPI’s “integrated software” in Germany

·Introduction ofGupta’s SQL database offering in Germany

DSD DeutscheSparkassenDatenDienste GmbHStuttgart, Germany

Product Manager2/1987 – 5/1989

·Increased sales of specific back office products via “below-the-line marketing activities” by 900 percent in less than a year. / Organized several successful fair events

·Responsible for coordination of “standardizing committees” at the head office of the world largest banking organization.

Philips Communications Industries (PKI) AGSiegen, Germany

Consultant & Trainer6/1985-1/1987

·Software trainings for staff members in- and outside Philips

·Management consultancy on PC usage scenarios

·Responsible for software area at 1st CeBIT


Oct 1978 - May 1985


University of Siegen

heavily active in AIESEC



Social Media (communities)

Web-TV expert