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Work experience

Jan 2007Present

PR/Social Media Marketing Consultant

SetTheTrends PR
  • Train and counsel small business owners, startups, and local professionals from an array of industries including wine & spirits, food & beverage, real estate & investment, high-tech, green, fashion, high-end consignment, home & garden, event management and non-profit & community organizations on how to leverage social media as part of overall PR/Marketing Communications strategy
  • Developed, managed and implemented nationwide marketing and social media campaigns for three startup companies and local online marketing & PR campaigns for 12 small businesses using tools such as Facebook, Twitter, WordPress, YouTube, SEO and SEM
  • Conducted and translated research into clear, actionable, engaging copy for client website & blog, PR, online and traditional marketing needs
  • Monitored, analyzed and reported results for PR, Marketing, Social Media & SEO activities and successfully achieved positive ROI for 14 clients
  • Proven results in delivering highly customized, budget-savvy, results-driven marketing solutions including brand & message development, reputation management, event marketing, viral marketing, website, twitter, blog and social networking profile set up, content creation & updates, email & article marketing, keyword research & selection, SEO campaigns & monitoring, affiliate marketing, link/ad exchange as well as PR, blogger and media relations services
  • Developed & executed social media marketing campaign for launch of Boston's first virtual real estate brokerage, Energize Realty Group
Nov 2008Nov 2009

Community Manager/Social Media Specialist

EMC Corporation

EMC Social Media Marketing Team  (eBusiness & Marketing Department)

  • Managed EMC's internal enterprise 2.0 platform, EMC|ONE, which allowed employees from over 60 countries to collaborate in real-time on coordinating product launches, getting feedback for new products, improving overall quality and customer experience, sharing actionable competitive intelligence and increasing productivity by providing a platform for secure, real-time conversational collaboration.
  • Assisted in doubling the number of registered users on EMC|ONE to 12,500, which is 1/3 of  EMC employee base
  • Generated, updated and published new content to community including FAQS, informative articles, how-to's, feature stories such as, "Meet the Community" and "Meet The Group Leader," upcoming events, webinars and training, scheduled down-time, bug fixes, version upgrade schedule, newly created groups and sub-communities, EMC news and headlines
  • Provided guidance, best practices and mentoring to community members and relevant community leaders, Recruited moderators, group and sub-community leaders and developed education/training programs such as, EMCONE 101 'lunch and learn' , Intro to EMCONE webinars and customized team training sessions
  • Collaborated with fellow members of internal social media team to generate, present and execute new ideas for the development of EMC's enterprise social media program and strategies to help improve the social media experience on EMC|ONE
  • Managed active web 2.0, social networking, media sharing, and community driven web portals
Jan 2007Mar 2008

PR/Social Media Marketing Manager/Event Coordinator

Legacy Imports, Inc.
  • Developed, implemented and managed highly targeted PR/Media Relations program for the US launch of super-premium French vodka brand, Peureux Perfect 1864 in NJ, RI, MA, and CT markets
  • Created, developed and maintained web content, online press room, social network profiles, Perfect event and brand communities and "Perfect Insider" blog
  • Planned & Managed trade shows, conferences, regional events, on-premise/off-premise promotions & tasting events, sponsored parties, charity, and co-marketing events
  • Crafted, issued, press releases and pitched newsworthy local and seasonal story angles to trade, lifestyle, local and regional publications, blogs, e-magazines and journals resulting in feature stories, columns and posts in over 20 media outlets including The 19th Hole Magazine, The Providence Journal, Cigar Aficionado Magazine, NJ Beverage Journal, The Whisky Life Magazine, The Boston Herald, Restaurant Confidential,,, [email protected], and
  • Served as liaison between field staff and corporate office, international sales & marketing team, President of French distillery, US sales & marketing team, distributors, on-premise and off-premise account staff
  • Developed bi-weekly "Perfect Insider" newsletter to increase internal communication
Aug 2006Jan 2007

PR Intern, Jr. Account Executive

Pitch Control PR
  • Assisted team of 4 publicists at a boutique PR agency specializing in fashion, beauty and lifestyle sectors
  • Assisted in pre-show & after-party coordination, setup, seating, and outreach to Buyers and Press, for Tamara Pogosian launch show at NYC Fashion Week
  • Managed PR for store openings and image events, manage and style celebrity wardrobe requests
  • Tracked press coverage and managed monthly press reports for Scion King of The Beats, Purvis Young/Daniel Aubry Gallery, Valley Salon, Bicycle Film Festival, Scion Metros, Tamara Pogosian, and Frank 151 Chop Shop
  • Assisted in developing, drafting, editing and pitching of press releases, media alerts, and event planning, production and execution of client launch events
  • Compiled client PR Strategy/Timelines including media activities, target media outlets, event staffing and timeline, and client press kits/look books
May 2006Aug 2006

Intern, Special Events & Media Relations

WaterFire Providence
  • Assisted in the coordination, vendor contract negotiation, volunteer training and management and day-of execution, set-up and break-down of 16 special events including ballroom, jazz stage, Brazier Society, board member and sponsor receptions
  • Conducted online research in order to track publicity and upcoming media coverage opportunities
  • Drafted press releases and edited by Development Department
  • Continuous outreach and pitching to media regarding upcoming events and photo opportunities
  • Effectively collaborated with Development, Production, and Volunteer Departments to successfully organize and publicize all special events affiliated with WaterFire Providence


Sep 2003May 2007


University of Rhode Island

3.47 Grade Point Average; National Society of Collegiate Scholars


Key Strengths & Skills
public relations, sales,Web2.0, Inbound Marketing, product launch, email marketing, marketing ROI, branding, online marketing, guerilla marketing, digital marketing, cause-branding campaigns, travel & leisure, event marketing, loyalty marketing, promotions, project management, brand message, virtual communities, research & text analytics, new media, technology, media relations, brand communities, nonprofit, fundraising, social media marketing, multi-channel marketing, SEM, SEO campaign strategy, social networking, real estate sales & marketing  
Computer Skills
Computer Software Proficiency with MS Office applications including Excel, Word, Publisher, Access, Entourage, PowerPoint, Outlook, Windows XP, Vista, Lotus Notes, Palm OS Desktop, Adobe Illustrator, Photoshop CS & CS3, InDesign Dreamweaver, QuickBooks, Quicken, Rudimentary HTML knowledge, Working knowledge of Mac OS X Leopard, Salesforce, Go2Meeting, Meeting Matrix, CRM Software, Online Content Management tools, Proficient in Web 2.0 & New Media, Social Networks, Community & Social Media tools and platforms, Twitter, Micro-blogging, Forums, RSS, SEO, Blog Publishing (Wordpress, Blogger) Cision MediaSource, Constant Contact


Strategic and savvy integrated communications professional blending traditional PR and Marketing with Social Media tactics


Professional Development/Affiliations

Boston Young Professionals Association, Member ● YoungPRPros, Member ● DWC-Worcester, Member ● NFTE New England, Volunteer Speaker ● Central MA Toastmasters, District 31 ● PRSA, New York City Chapter ● Corridor Nine Chamber of Commerce/Hype9,  Member

Academic/Community Involvement

URI Public Relations Society, Founding Member; Alumni Guest Speaker at 05/08, "PRomote Yourself" Conference ●AmeriCorps Scholarships for Service Award; AmeriCorps Alumni, Boston Chapter ● URI101, TA/Mentor ● Ram Goals, Member, Greek Life Student Advocate ● Student Health Advisory Committee, Founding Member; Member/Peer Recruitment ● Speakeasy Organization, Mentor & Student Member Recruitment ● Alpha Xi Delta Sorority, Beta Upsilon Chapter, Recruitment Chair, (Spring '04-Spring '05) ● COM 310; Communications in Marketing, TA (Fall '06-Spring '07) ● Cure Search Childhood Cancer Foundation, Advocate(06/08-Present) ● Sherry's House/ WhyMe, Inc., Volunteer

Co-Leader; Co-founder of the newly launched Mothers & More Southern Worcester County Chapter 327 (05/2010- Present)