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An executive management professional with several years of experience in the industrial and environmental industries. Main responsibilities included; analyzed, interpreted and identified market potential which resulted in the creation of new marketing programs and sales strategies, executive planning and forecasting of company goals and objectives, and leading an organization of 50 people in direct sales while strengthening the company’s existing distribution channels. Additionally, negotiated strategic alliances and partnerships and was closely involved with the raising of venture capital. Possesses excellent communication skills and is a sound decision maker who contributes value as a member of the executive team.

Over 25 years in sales, marketing and executive management. Over 34 years in public speaking and presentations. 15 years in the energy conservation field. 8 years in the environmental field.

Work experience

Mar 2008Present

presentation IMPACT, 4 steps to an unforgettable presentation. Presentation Specialist

New Horizons Organizational Effectiveness Consultants

Change management, corporate culture assessments, strategic planning, marketing and sales strategic planning, presentation coaching, PowerPoint presentation enhancements, conflict resolution.

Promotion-IMPACT - Tell the world about you.  Video e-mail services from planning, script writing, visual production with narration, background music and animation all synchronized into a message that is clear, concise, unique and delivered with impact.

Website-IMPACT - Get found on the web!  Enjoy first page Google rankings for your local business.  I don't get your website on the first page of Google, I get your solution, your unique differentiating value proposition on the front pages of Google.

Aug 2000Mar 2008

Vice President Produced Water Applications

TORR Canada Inc.

Researched and developed a commercialization and marketing strategy for a newly conceptualized technology.

Key participant in raising $4.6 million in venture capital to initiate the commercialization strategy of the technology.

Determined the key market opportunities for the technology and organized the plan for commercialization and acceptance into that market sector.

Coordinated and conducted several site tests to evaluate the performance of the technology.Wrote and presented a dozen technical papers at various industry symposiums to increase market awareness and acceptance.

Created marketing & sales aids for the promotion of the technology.

Prepared and managed all commercial proposals for the sale of the technology.

Participated in the $30 million sale of the technology to the upstream oil and gas market sector.

Jun 1996Jun 2000

President and General Manager, VP Sales

Spirax Sarco Canada Limited

Responsible for full P&L of $13M in sales.

Lead a direct sales team of over 20 people across Canada while maintaining vital distribution channels.

Hired and trained several key personnel who have evolved to be valuable contributors to the organization.

Increased revenues annually by 15% year over year in a shrinking market.

Lowered overheads while implementing new sales automation programs, increasing sales, profits and market share.

Sep 1987Jul 1996

Eastern Canada Regional Manager

Spirax Sarco Canada Limited

Grew sales by a factor of ten within 7 year.

Created an energy efficiency marketing tool that won major market share from the competition.

Hired and trained a sales team of 4 people.

Raised the market awareness of the company and their products in the Quebec market place through information seminars.



Sep 1980May 1984

Chemical Engineering Diploma

Ryerson University

Additional Education

Marketing and Management Courses

Concordia University


International Trading Course

Quebec Ministry of Industry and Commerce


Effective Negotiating

Karrass Institute


Executive Sales Management Program

Schulich School of Business – York University