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I've a solid experience in sales and marketing, as well as a multidisciplinary training in humanities, management, industrial design, but specially in marketing & sales.


Marketing & Sales

Marketing Strategy, Brand Awareness, Communication, Sales & Marketing organization, P&L Management, Team Management, Negotiation, Product & Category positioning, Motivation, Direct Marketing, email marketing, online marketing, web 2.0, product and brand positioning...   Negotiation with major clients (KA) following the objectives both in volume and margin, B2B and B2C experience including the management of Trade Marketing actions.

Work experience

Interim marketing director

grupo rodi

Marketing Director

electrolux home products

Marketing Director

Whirlpool Corp.
Mar 20102012

- Communication strategy.

- Trade Marketing Retail

- Category profitability tracking.- Category management, applying advances in R&D at European level, with international experience.- Customer Insights.- Market trends.

- Etc.

Key Account Manager

Whirlpool Corp.

- Consistent over achievement of sales target.- Developing and executing effective sales and account plans.- Responsibility for the expansion of the companies’ product portfolio by identification of product fits, positioning and sales.- Liaising with the wider organization and providing support as required

Product Manager

Whirlpool Corp

- Product marketing focused management, implementation of innovation projects in these, positioning and market trends research.- Product profitability tracking, dialogue in negotiations with major distributors, product presentations...

- Etc.

Marketing Manager Iberia

Gruppo Bianchi

- Creating and full deployment of the whole Dept. Managing Iberia Region.

- Brand & Corporate image definition, Brand Awarness, and product management, including Product Managers.

- Marketing Plan and implement annual market analysis, identification of niches and business opportunities in the short and long term strategy.

Trade Marketing manager

Centres AutoEquip
Dec 20052007

Corporate communications, media relations, product positioning, detection of business opportunities, activities in the POS, etc ...



Universitat Oberta de Catalunya

Marketing & Sales Management

Sep 2005Jul 2006


Silvio Muñoz

Francisco is a motivated professional able to contribute with new ideas and creativity always  providing solutions.