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Work experience

Sep 2015Present

Digital Platforms and Content Manager

MEC Poland

Key responsibilities included:

  • Creating and managing the implementation of digital strategy across various platforms that include: SEM/SEO, Performance marketing, Content and video marketing
  • Providing client service for key agency clients in areas of SEM/SEO, Performance marketing, Content and video marketing. Notable clients include: CITI, Deutsche Bank, Biedronka, USP Zdrowie,  NESTLE, Leroy Merlin, NIVEA, Henkel, H&M
  • Improving agency knowladge in areas of digital marketing
  • Strategic consulting during new business pitches
  • Optimizing internal agency processes and implementing new standards of cooperation between MEC, clients and affiliated partners
Jan 2013Aug 2015

Search Strategist

MEC Poland

Key responsibilities included:

  • Creating SEM/SEO strategies for largest agency clients
  • Working closely with SEM and SEO on managing projects and ensuring goal delivery
  • Creating agency YouTube and Video marketing offering
  • Responsible for creating agency Content Marketing offering integrated with other agency key products
  • Providing strategic consulting for key client accounts: Nestle, NIVEA, COTY, Hasco-Lek, Orlen Polska, CITI, Jeronimo Martins, H&M, Orange Poland, Mercedes-Benz, Henkel
  • Internal and client training decks and in areas of search marketing, video, retargeting, performance marketing and online display
Jan 2012Dec 2012

SEM/SEO Strategist

GroupM

Key responsibilities included:

  • Creating strategies for brand presence in search engines in both SEM and SEO
  • Client service for key clients that included: Mercedes-Benz, Jeronimo Martins, Nestle
  • Close cooperation with MEC Poland in order to provide consistent media offers
  • Managing and training team of 5 SEM specialists
Jul 2011Dec 2011

SEM/SEO Specialist

GroupM

Key responsibilities included:

  • Client service
  • Creating SEM/SEO offers and client presentations
  • Overlooking key client AdWords accounts as well as SEO campaigns
  • Internal and client reporting
  • Key Client included: Mercedes-Benz, Jeronimo Martins, Orange Poland, 3M, Nestle, TK Maxx, VISA
Aug 2010Jun 2011

Junior SEM Specialist

GroupM

Key responsibilities included:

  • Creating and managing search campaigns for over 40 clients
  • Optimizing and reporting client Adwords account
Jun 2010Jul 2010

SEM Trainee

GroupM

Key responsibilities included:

  • Assisting in generating keyword list
  • Optimizing Adwords accounts

Education

20132015

Master’s degree

Polish-Japanese Institute of Information Technology

Faculty: Project Management

Thesis: “Analysis and optimization of media planning and buying processes within a marketing organization”

20072011

Engineer’s degree

Polish-Japanese Institute of Information Technology

Faculty: Information Management

Thesis: “Utilization of Business Intelligence tools in a SEM agencies”

20002004

High School

XXVIII Liceum Ogólnokształcące we Wrocławiu

Certifications

2009Present

Spoken English for Industry and Commerce (SEFIC)  Level 4 

2012Present

Certificate Google Adwords Professional

Google Poland

Basic and advanced search, advanced display network, video advertising certification

2013Present

Customer relationship management

DOOR
2013Present

Effective communication

DOOR

Skills

French
Polish language
English language
Data base management

Coding (Java)

Windows Office Package

Additional activities:

  • 2014 – Lecturer at Warsaw University of Technology on “YouTube as a social media platform
  • 2014 – Lecturer at Warsaw School of Brand Strategy on  “The role of Search Engine Marketing in today’s media mix
  • 2014 – Speaker at  IAB Forum 2014 (link)
  • 2014 – Member of “Branding Gooroo” program by Google Poland
  • 2014 – Member of IAB Poland Video and Content group
  • 2013 – Member of IAB Poland SEM group