Omar Mhina

Digital Platforms and Content Manager

Work History

Work History

Digital Platforms and Content Manager

Sep 2015 - Present
MEC Poland

Key responsibilities included:

  • Creating and managing the implementation of digital strategy across various platforms that include: SEM/SEO, Performance marketing, Content and video marketing
  • Providing client service for key agency clients in areas of SEM/SEO, Performance marketing, Content and video marketing. Notable clients include: CITI, Deutsche Bank, Biedronka, USP Zdrowie,  NESTLE, Leroy Merlin, NIVEA, Henkel, H&M
  • Improving agency knowladge in areas of digital marketing
  • Strategic consulting during new business pitches
  • Optimizing internal agency processes and implementing new standards of cooperation between MEC, clients and affiliated partners

Search Strategist

Jan 2013 - Aug 2015
MEC Poland

Key responsibilities included:

  • Creating SEM/SEO strategies for largest agency clients
  • Working closely with SEM and SEO on managing projects and ensuring goal delivery
  • Creating agency YouTube and Video marketing offering
  • Responsible for creating agency Content Marketing offering integrated with other agency key products
  • Providing strategic consulting for key client accounts: Nestle, NIVEA, COTY, Hasco-Lek, Orlen Polska, CITI, Jeronimo Martins, H&M, Orange Poland, Mercedes-Benz, Henkel
  • Internal and client training decks and in areas of search marketing, video, retargeting, performance marketing and online display

SEM/SEO Strategist

Jan 2012 - Dec 2012
GroupM

Key responsibilities included:

  • Creating strategies for brand presence in search engines in both SEM and SEO
  • Client service for key clients that included: Mercedes-Benz, Jeronimo Martins, Nestle
  • Close cooperation with MEC Poland in order to provide consistent media offers
  • Managing and training team of 5 SEM specialists

SEM/SEO Specialist

Jul 2011 - Dec 2011
GroupM

Key responsibilities included:

  • Client service
  • Creating SEM/SEO offers and client presentations
  • Overlooking key client AdWords accounts as well as SEO campaigns
  • Internal and client reporting
  • Key Client included: Mercedes-Benz, Jeronimo Martins, Orange Poland, 3M, Nestle, TK Maxx, VISA

Junior SEM Specialist

Aug 2010 - Jun 2011
GroupM

Key responsibilities included:

  • Creating and managing search campaigns for over 40 clients
  • Optimizing and reporting client Adwords account

SEM Trainee

Jun 2010 - Jul 2010
GroupM

Key responsibilities included:

  • Assisting in generating keyword list
  • Optimizing Adwords accounts

Education

Education

Master’s degree

2013 - 2015
Polish-Japanese Institute of Information Technology

Faculty: Project Management

Thesis: “Analysis and optimization of media planning and buying processes within a marketing organization”

Engineer’s degree

2007 - 2011
Polish-Japanese Institute of Information Technology

Faculty: Information Management

Thesis: “Utilization of Business Intelligence tools in a SEM agencies”

High School

2000 - 2004
XXVIII Liceum Ogólnokształcące we Wrocławiu

Certifications

Certifications

Spoken English for Industry and Commerce (SEFIC)  Level 4 

2009 - Present

Certificate Google Adwords Professional

2012 - Present
Google Poland

Basic and advanced search, advanced display network, video advertising certification

Customer relationship management

2013 - Present
DOOR

Effective communication

2013 - Present
DOOR

Skills

Skills

French

Polish language

English language

Data base management

Coding (Java)

Windows Office Package

Additional activities:

  • 2014 – Lecturer at Warsaw University of Technology on “YouTube as a social media platform
  • 2014 – Lecturer at Warsaw School of Brand Strategy on  “The role of Search Engine Marketing in today’s media mix
  • 2014 – Speaker at  IAB Forum 2014 (link)
  • 2014 – Member of “Branding Gooroo” program by Google Poland
  • 2014 – Member of IAB Poland Video and Content group
  • 2013 – Member of IAB Poland SEM group