Work History

Work History
Mar 2015 - Present

Digital Marketing Manager and

  Key Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain their social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Mar 2014 - Jan 2015

Content Manager (Company stopped operations) +447443394485

  Key Responsibilities

  • Assist in creating and maintaining editorial calendar & content for the following platforms: Facebook, Twitter, YouTube, Pinterest and Instagram
  • Create content for weekly/monthly editorial social calendars
  • Research and promote new travel products
  • Aid in creation of social marketing promotion materials/graphics

  Engagement & Monitoring  

  • Create & maintain online relationships with fans for multiple clients
  • Networking, engagement, customer service
  • Determine key influencers, schools, blogs/forums
  • Determine forums/groups/Facebook pages where users are posting
  • Track social media follower and engagement growth


  • Social campaigns/sweepstakes strategy and metrics
  • Interpret data, set goals
  • Data Tracking / Analysis and Reporting
  • Complete & share monthly reports
Jun 2013 - Jan 2014

Sales Rep

Hemingways Safaris Africa
Key Responsibilities   
  • Responsible for selling Resorts/Vacation Homes Ownership and Membership
  • Achieving  results by browsing for best suited destinations to confirming and booking, being part of customers dream holiday which is extremely rewarding
  • Responsible for the booking of all travel and accommodation needs of customers
  • Working with customers to create a fun filled travel itinerary, tailor made to what the customer specifies
  • Researching rates and discounts offered within the travel industry to maintain competitive rates and deals
  • Experienced in advisory roles on currency, visas and passports
  • Precisely recording information on company’s database and regularly reporting back to the management
Feb 2012 - Apr 2013

Affiliate Marketer

Moreniche UK
Key Responsibilities  
  • Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience.
  • And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies
  • Creation and execution of digital promotional campaigns
Aug 2011 - Jan 2012

Affiliate Marketer

Sell Health Network Canada

Key Responsibilities

  • Developing, and maintaining multiple lead generation websites employing search engine optimization (SEO) practices.
  • Creating and executing of internet marketing plans that includes use of pay-per-click advertising, digital promotional campaigns, search engine optimization, e-newsletter and its distribution.
  • Social Media Optimization and Marketing (SMO/SMM).
  • I ensure that the social media platforms are regularly updated to engage fans, followers and site visitors.
  • Direct landing page optimization through use of multivariate testing and audience segmentation.
  • Keep up with any trends and convergence with other industries.


Sep 2009 - Jun 2011

Bachelors In Business Management

University Of Sunderland
Dec 2006 - Jun 2009

Diploma & Advanced Diploma In Business Management

Association of Business Executives UK

Professional Development


Associate Member ( In View)

Chartered Management Institute Uk

Graduate Certificate In Economics & Leadership

Edinburgh  Business School

Associate Member

Association Of Business Executives UK



Social Media/Web Marketing

  • Building and execution of social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generating, editing, publishing and sharing of daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimization of company pages within each platform to increase the visibility of company’s social content
  • Moderating all user-generated content in line with the moderation policy for each community
  • Creation of editorial calendars and syndication schedules
  • Web analytics (Google Analytics) by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Team work with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Setup and monitoring of Online Ad campaigns on Google adwords & Facebook
  • Banner Display Marketing. Rich Media and Video Marketing.
  • Email Marketing.Content Marketing & Mobile Marketing


  • Travel: Travelled Across UK by bus 2012 summer with a couple of friends, exploring historic sites in England, Scotland, Wales And Northern Ireland
  • Music: Currently I manage a music/entertainment blog  which is now redirected to a new website UK Based 
  • Internet: fascinated with digital marketing, as i have run internet marketing campaigns in the past as an affiliate.


GThom Enterprises Limited

Agbolade Gbenga

1, Badagry Street, Aba Johnson, Off Adeniyi Jones, Ikeja, Lagos
35, Awolowo Road, Ikoyi - Lagos



Hemingways Safaris Africa

Alausa, Lagos


Thomas Olajide Omolaja - Asst Admin Manager

Email  -

+234 80 3460 7058



Bruce Morrey

Affiliate Manager


Toll-free Affiliate Support: 1-866-383-0893

Outside North America: 1-250-383-0893


From the desk of Bruce Morrey 

November 28th, 2011


To whom it may concern:

My name is Bruce Morrey, Affiliate Manager of, the biggest online affiliate company in its niche (with a solid track record of paying millions of dollars in commissions to our affiliates).

This letter is being written to confirm that since joining our affiliate company, Oluwatosin Folarin has shown a knack for generating traffic and sales.  Our company has worked closely with him developing new promotions and websites and I’m confident in his abilities to build profitable online campaigns.

Best Regards