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Executive Summary

Global marketing and communications strategist focused on brand awareness, new business development and corporate marketing for rapidly growing organizations across diverse industries, segments and markets, including: healthcare, telecom, travel, consumer packaged goods, global freight shipping.

Exceptional knowledge of marketing and communication strategies and expert in transforming strategic marcom plans into sophisticated tactical initiatives: architecting and deploying comprehensive, cross-channel communication tool kits, and working with partners on fully integrated communications —PR, Events, Email, Dbase/CRM, SEO/SEM/PPC, Websites/eCommerce/User Experience Surveys, Social Media, Mobile Apps, Direct Mail, Custom Print Advertising, Media Planning.

Diversified background in marketing and sales management: entrepreneurial mindset; creative problem solving; building, leading and motivating marketing and sales teams that hit-the-ground running to drive results; refining and evolving operational processes to ensure productive and efficient collaboration across the organization.

Demonstrated ability to think strategically, understand business challenges, and recommend effective implementation plans designed to drive results.

Skilled communicator with proven ability to take complex subjects and make them easily understandable. 

Motivator and coach combining business acumen with analytical depth: aligning thought-leadership and executive visibility plans; influencing multi-functional teams; strengthening the cultivation of corporate culture.

Trustworthy, transparent team player with strong interpersonal skills having a record of high integrity and mutual colleague respect.

Fluent in French.

Work History

20152016

Vice President, MarCom

Telcordia, Inc., an Ericsson company
  • Led overall strategic direction for the planning, development, and execution of unified marketing and communications initiatives designed to achieve business objectives. 
  • Built, managed led and motivated an internal marcom team to manage all required marcom tasks (i.e., events, sales and product support materials, public relations, internal communications).
  • Managed cross functional internal teams and multiple agency relationships (PR, Digital, Events, Media, Telemarketing).
  • Core team member that pitched and closed two notable telecom contracts in 2015 totaling +$300 million:
    1. FCC award of the Number Portability Administration Center (NPAC)
    2. Common Short Code Administrator (CSCA) awarded by CTIA, The Wireless Association®.
20122015

SVP, Marketing 

SourceRaven
  • Developed and executed the marketing and communications strategies that drove business growth and increased marketplace leadership.
  • Operational management of the Product Marketing and Sales Operations groups.
  • Key business development stakeholder in developing and presenting strategic recommendations to prospective B2C and B2B clients.
  • Built and managed quarterly and annual marketing budgets, and managed the Marketing and Sales P&L.
20002011

Managing Director

1-to-1 Interactive (Direct Dialog, Inc.)
  • Lead strategist of a full service direct marketing agency serving a myriad of B2B and B2C corporations with the principal focus of creating business-building marketing solutions designed to drive sales, brand equity and repeat business.
  • Pitched and acquired many luxury brands in numerous vertical markets, including: Travel, Global Container Shipping, Healthcare/OTC, Consumer Packaged Goods,  and Academia.
  • Managed the financial operational development of the company, growing sales to multi-million dollar levels.
  • Developed and launced a proprietary enterprise level SaaS product that drove dynamic emarketing communications based on behavioral transactions.
  • Trusted customer advisor in defining communication goals and formulating and executing multi-channel communications strategies.
19962000

Head of Strategy

Grey Direct
  • Led a myriad of client engagements which included creating, presenting, orchestrating and implementing strategic multi-media communication programs, and setting and managing financial goals.
  • Strategic lead in the development and presentation of new business pitches.
  • Cross-functional department supervision and management.
  • Became a trusted advisor by building credibility and maintaining key client relationships that led to repeat client transactions and referrals.
  • Fundamental party in the development and launch of a new agency division and product, Grey E-Mail — an evolutionary enterprise-level digital marketing platform.
19941996

Vice President, MarCom & Sales

YAR Communications
  • Headed the development, launch and management of a direct marketing division within a multi-cultural marketing agency.
  • Accomplishments included acquiring numerous leading accounts (i.e., Unisys, EMC, CBS Sportsline) and cross-selling to existing key accounts (i.e., AT&T).
  • Consistently increased monthly and quarterly financial growth projections.

B2B Portfolio Sample

B2B – Telecommunications: ecommerce, demand gen, global brand development

Client: iconectiv, an Ericsson company

Case Study:

Displayed are some examples of global brand marketing and business development initiatives at leading industry events along with one SaaS ecommerce product.

  • Row 1: Mobile World Congress (Barcelona Spain) -- Introduced newly created corporate brand within a multimedia meeting room designed for holding key meetings with prospects, customers and the media.
  • Row 2: COMPTEL Plus -- Leveraged print and electronic display media to announce the conditional award received by the FCC for the Number Portability Administration Center (NPAC) contract.
  • Row 3: CTIA Super Mobility -- Leveraged print,  targeted email, electronic display media and three keynote speaking engagements to announce the company's selection as the new Common Short Code Administrator (CSCA) by the The Wireless Association®, along with new product awareness marketing.
  • Row 4: SaaS ecommerce website of the Common Short Code Administration used by corporate marketers for developing and executing mobile-based campaigns. 

B2C Portfolio Sample

B2C – Healthcare, mobile application

Client: Brigham and Women’s Hospital, The Division of Women’s Mental Health

Who Is: Located in Boston Massachusetts, Brigham and Women's Hospital is an international leader in medicine and is a major teaching hospital of Harvard Medical School.

Case study: 

  • Translated a very complex medicinal model into a patient friendly cross-platform application designed to pre-evaluate patients, act as a post evaluation data collection vehicle and improve doctor-to-patient communications.
  • Named PMC 320, the application is HIPAA compliant, fully integrated into the hospital’s data infrastructure and is available on iTunes and GooglePlay.

B2C Ecommerce Portfolio Sample

B2C – Retail, ecommerce

Client: Raymour & Flanigan

Who Is: Launched in 1942, Raymour & Flanigan ia a family owned and operated furniture and mattress retailer with over 50 stores in seven Northeastern states.

Case study: 

  • Selected to lead the strategic transformation of a static website into a dynamic, database-driven responsive ecommerce site.
  • Retooled the entire UI and UX translating in higher clickthrough and ecommerce conversion rates, and higher repeat traffic.

B2B Ecommerce Portfolio Sample

B2B – Shipping & Logistics: ecommerce, demand gen, global brand development

Client: OceanSchedules.com // INTTRA

Who Is: INTTRA is a leading e-marketplace that was created for companies to easily ship and manage their global container shipping. The company is now backed by over 50 carriers and the world’s largest network of ocean shippers.

Case study: 

  • Launched a very successful new ecommerce product developed for exclusive use by international shippers and freight forwarders via waterborne carriers.
  • In conjunction with the client’s senior IT group, mapped and built upon the CRM which acts as the company’s core ecommerce engine.
  • Created and deployed a multi-channel global brand development program that included: awareness and new customer acquisition; trade and media marketing; driving repeat user transactions though behavioral-based retention models. The program was deployed in over 7 languages.
  • Results:
    • Customer acquisition and re-activation program generating approximately 390K customer contacts and resulting in +$10 Million in sales.
    • User acquisition program for new product launch (OceanSchedules.com) generating +7,000 new users within a 6-month period. Portal traffic was then converted into new sales resulting in a 8% lift in year one.

Education

19851991

Bachelor of Science – Business Administration

Roger Williams University

Certifications

2007Present

USCG Captain Master

Unites States Coast Guard