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Work smart & stay kind

Recognized creative & digital product leader with 15+ years delivering results and guidance for brands and agencies. 

Also involved in content centric/media ventures, has demonstrated the skill to directly contribute to the migration from print to digital. 

Possess expertise in steering complex products and excels at managing full development/marketing life cycle.

Demonstrated talents in analyzing and defining target markets for new product features and devising go-to-market strategies for national and international markets. Skilled in applying Agile methodology and known for human approach in inspiring and training high performance teams.

  • Business creative
  • Digital & brand strategy
  • Product management
  • Audience growth
  • Inbound marketing
  • Traditionnal, alternative & digital marketing
  • SMB growth and sales speciality
  • Leadership
  • Talent développement
  • Team mobilisation

Recent Honors & Awards

TC Media high potential employees - 2015

Member of the TC Media Incubator team

Winner of national TC Media Innovation Challenge 2013

Past Collaborations

Web department director

  • Web team reboot and career guidance (doubled top line with half of staff)
  • Increased overall agency revenue by 10% with new pricing strategy
  • Introduced outsourcing strategy to mitigate financial risks to operations.
  • Negotiated with external teams to deploy a fixed production costs to mitigate budget overshoot.
  • Detailed and streamlined processes to also include other departments of expertise to increase dependability and transparency.
  • Internal CRM and automation tools for clients and colleagues to increase speed and efficiency of production.
  • Introduction of product management in operations to command and control product features, assets and costs.
  • P&L management and strategy 
  • Sales and management support

Growth Advisor & Professional Creative

Olivier Lefebvre - Arts, technology & marketing

Clients: Cirque du Soleil (One Drop), Oakley Canada, Vans (Warped Tour), Loto Québec, Sleeman, Verdun, St-Hilaire, Sid Lee, Palm Arnold, Restless Longboards, Loaded Longboards.

Product Manager / Audience Growth - Local Digital News


Was appointed main contact during digital transition (interim as director) and was directly implicated in the innovation process and digital guidance for both content and revenue teams during .

Advised and deployed large scale data acquisition and delivery strategy for local & executive teams.

  • Quarterly acquisition & revenue strategy
  • 30% increase of audience for 2015-16
  • Sustained 15% YOY growth of sessions on local papers even tho some deployed paywalls
  • Gestion de stratégie d'aquisition, gestion et distribution de données pour les 150+ propriétés digitales Management and communication of audience aquisition and data to more than 150 papers. Introduced roll up reporting that allowed a better regional and hyperlocal view of the situation. 
  • Advised papers on a monthly basis.
  • Lead for innovation projects 
  • Lead for audience data and growth
  • Lead for digital strategies 
  • Introduced and piloted native and real impression revenue  stream 
  • Introduced and piloted video content acquisition and revenue strategy
  • Management, coaching and support during migration and overhaul of local digital platforms (TC Media local et Métro Montreal)

New Media & Web Supervisor


Facilitated CBC / Radio-Canada's IT teams deploy and define a new leadership in IT operations.

  • Deployed and optimised IT ressources allocation and SCRUM methodology deployment. 
  • Worked on large scale projects like SRC.ca, Tou.tv and Espace.mu

Operations Director 

PROMOSTAR Alternative and Event Marketing firm.  

Secured national representation mandates thru a reviewed business plan and sales strategy.

  • Elaborated and deployed communication/staff management strategy. 
  • Elaborated digital presence and staff data management strategy.

Featured alternative marketing projects:

  • Electric billboard bikes across Quebec
  • Street performer staffing & recruitment
  • Sleeman & Loto Quebec custom promotionnal design

SEO Expert & Ad Creative 

2B Digital Advertising

One of the youngest and first Québec SEO experts. Worked on national and international mandates & ad campaigns as both expert and ad creative.

*Won awards at both Boomerang and Carte Blanche aux Créatifs events


2016 - Infopresse : Digital audience management 2016

2016 - HEC:  Business Model Generation Certification 

2015 - Agile Product Owner Class


Olivier is a real as they get. He can create real value for your business, execute like a real pro and ask the real questions.

Nikolas Léger
Sr Product Director local & digital transformation, TC Media


Olivier is the most creative, yet pragmatic business oriented person I have ever met. 

Sebastien Paris
Digital Strategy Consultant


Olivier has the impressive ability to channel his creativity into actionable large scale strategic projects.

Valery St-James
Marketing Research Director, TC Media


Olivier understands how to create great value for his clients and how to communicate efficiently complex ideas and issues.

Francois Pierre Marcil
VP EHook


Olivier is a sharp and committed expert in digital news and optimizing social media impact and reach.

New Media Editor at The Telegram - Transcontinental Media


Olivier is a dedicated leader ,the success of the business is at the heart of his actions. The way he is able to strategically think outside the box, bring his colleagues to desire better and reinvent with him.

Nathalie Bedard-Morin

Chargée de studio - ONF > productions interactives chez National Film Board of Canada


BAC - Advertising and Fine Arts