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Work smart & stay kind

Recognized creative & digital product leader with 15+ years delivering results and guidance for brands and agencies. 

Also involved in content centric/media ventures, has demonstrated the skill to directly contribute to the migration from print to digital. 

Possess expertise in steering complex products and excels at managing full development/marketing life cycle.

Demonstrated talents in analyzing and defining target markets for new product features and devising go-to-market strategies for national and international markets. Skilled in applying Agile methodology and known for human approach in inspiring and training high performance teams.

  • Business creative
  • Digital & brand strategy
  • Product management
  • Audience growth
  • Inbound marketing
  • Traditionnal, alternative & digital marketing
  • SMB growth and sales speciality
  • Leadership
  • Talent développement
  • Team mobilisation

Recent Honors & Awards

TC Media high potential employees - 2015

Member of the TC Media Incubator team

Winner of national TC Media Innovation Challenge 2013

Past Collaborations

Growth Advisor & Professional Creative

Olivier Lefebvre - Arts, technology & marketing
2006present

Clients: Cirque du Soleil (One Drop), Oakley Canada, Vans (Warped Tour), Loto Québec, Sleeman, Verdun, St-Hilaire, Sid Lee, Palm Arnold, Restless Longboards, Loaded Longboards.

Product Manager / Audience Growth - Local Digital News

TC MEDIA
08/201205/2016

Was appointed main contact during digital transition (interim as director) and was directly implicated in the innovation process and digital guidance for both content and revenue teams during .

Advised and deployed large scale data acquisition and delivery strategy for local & executive teams.

  • 30% increase in traffic in 2015-16, principally from social media
  • Sustained 10 -15% yoy growth for local news properties
  • Automated data acquisition / management workflow for 150 digital properties
  • Executive lead for innovation projects
  • Executive lead for best practices in digital content
  • Native advertising strategy and deployment resource
  • Video content production and management strategy
  • Migrated and reviewed TCMedia / Montreal Metro news websites

New Media & Web Supervisor

CBC / RADIO-CANADA
20092012

Facilitated CBC / Radio-Canada's IT teams deploy and define a new leadership in IT operations.

  • Deployed and optimised IT ressources allocation and SCRUM methodology deployment. 
  • Worked on large scale projects like SRC.ca, Tou.tv and Espace.mu

Operations Director 

PROMOSTAR Alternative and Event Marketing firm.  
20072009

Secured national representation mandates thru a reviewed business plan and sales strategy.

  • Elaborated and deployed communication/staff management strategy. 
  • Elaborated digital presence and staff data management strategy.

Featured alternative marketing projects:

  • Electric billboard bikes across Quebec
  • Street performer staffing & recruitment
  • Sleeman & Loto Quebec custom promotionnal design

SEO Expert & Ad Creative 

2B Digital Advertising
20012006

One of the youngest and first Québec SEO experts. Worked on national and international mandates & ad campaigns as both expert and ad creative.

*Won awards at both Boomerang and Carte Blanche aux Créatifs events

 CertificationS 

2016 - Infopresse : Digital audience management 2016

2016 - HEC:  Business Model Generation Certification 

2015 - Agile Product Owner Class

Recommendations

Olivier is a real as they get. He can create real value for your business, execute like a real pro and ask the real questions.

Nikolas Léger
Sr Product Director local & digital transformation, TC Media

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Olivier is the most creative, yet pragmatic business oriented person I have ever met. 

Sebastien Paris
Digital Strategy Consultant

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Olivier has the impressive ability to channel his creativity into actionable large scale strategic projects.

Valery St-James
Marketing Research Director, TC Media

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Olivier understands how to create great value for his clients and how to communicate efficiently complex ideas and issues.

Francois Pierre Marcil
VP EHook

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Olivier is a sharp and committed expert in digital news and optimizing social media impact and reach.

New Media Editor at The Telegram - Transcontinental Media

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Olivier is a dedicated leader ,the success of the business is at the heart of his actions. The way he is able to strategically think outside the box, bring his colleagues to desire better and reinvent with him.

Nathalie Bedard-Morin

Chargée de studio - ONF > productions interactives chez National Film Board of Canada

Education

BAC - Advertising and Fine Arts 

UNIVERSITÉ DE MONTRÉAL
19982001