Oliver lo

mobile gaming thought leader & marketer

  • 533 7th Avenue, San Francisco, CA 94118, USA


I market game-changing technologies to mass consumer audiences for high-growth startups. I bring a decade of experience that combines everything from building big brands to scaling user bases through growth marketing.

Work History

Work History

EVP Marketing

App Annie (San Francisco)
Sep 2011 - Present

Developed the company's brand from the ground up into the most globally recognized mobile analytics firm with 400,000 registered users and $32M annual revenues across the app industry. Brought in branded content partnerships with IDC, IHS and Bloomberg, built a content marketing and PR machine that generated 200-400 media mentions per week and managed brand design, advertising and online marketing agencies. Manage a global marketing team of 30 across the US, Europe and Asia-Pacific.

Lead Product & Marketing Manager, APAC

Zynga (Beijing)
Apr 2009 - Sep 2011

Responsible for launching the multi-million dollar franchises Farmville and Zynga Poker in the South-East Asia and Greater China regions.

  • Launched the company's first consumer brand partnership with Unilever (Lux) and their brand ambassador Shu Qi, driving 45 million brand impressions and 400K likes across SE Asia.
  • Engineered a celebrity endorsement partnership with Taiwanese singer Jam Hsiao that drove a 46% lift in daily active users along with 400K viral video views.
  • Responsible for leading product management and marketing teams, and managing PR and digital agency relationships with Edelman, Ogilvy and Isobar.
  • Entered Zynga through the acquisition of XPD Media in May 2010.

Strategic Account Manager

Beattie McGuinness Bungay (London)
May 2007 - May 2008

Managed Ikea's new brand positioning launch in the UK "Home is the most important place in the world" with integrated campaigns across TV, print, outdoor and online. Also put together the winning pitch for ING Direct and handled the agency's Diageo account for Bushmills whiskey.

Account Manager

RKCR / Y&R (London)
Sep 2005 - May 2007

Responsible for the planning, strategy and launch of Lloyds TSB's brand platform "For the journey..." that won numerous effectiveness awards and raised the bank's awareness and consideration measures to the highest in their history. Wrote the brand pitch that secured the bank the first sponsorship spot for the Olympics London 2012.



BA Social & Political Sciences

University of Cambridge
Oct 2001 - Jul 2004

Received 1st Class Honours.

Dissertation on ‘Hip-Hop Subculture’ involved field interviews in New York with rappers, DJs, record label owners, and graffiti artists. The first dissertation on hip hop ever done at Cambridge.



Brand strategy
Growth marketing
Community management
Content marketing
Mobile app economy
Public relations
Asia market
Mandarin chinese



Top 15 Wireless Companies

Fierce Wireless
2013 - 2014
Awarded to App Annie for being one of the year's most innovative startups in the mobile industry.

Innovation Award

Jan 2010 - Jan 2011
Awarded for driving innovation in franchise development and marketing partnerships.

Marketing Effectiveness Award

Marketing Week
2006 - 2007
Awarded for producing the year's most effective piece of brand advertising for Lloyds TSB "For the journey...".



Robin Chan, Investor at Xiaomi, Twitter, Square and Foursquare

Oliver led our marketing efforts for XPD and is a key leader for Zynga Beijing. Entrepreneurial, with his own vision of accomplishment, he is on his way to do very big things. I hope to have an opportunity to work with or invest in Oliver again in the future.

Hugh Ji, Head of Mobile at Zynga china

Oliver is simply fun and awesome. He is very familiar with social game area and in general a very deep touch in consumer internet and and consumer psychology. He is very good in taking methodological approaches in analyzing products and markets and often time you'll find good deep insight from him.

Bin She, Senior Producer at Zynga China

It's been fruitful working with Oli on FarmVille for 3 months, where he demonstrated creativity and deep understanding of social game market, as well as leadership in the team. It's always difficult to lead a creative group with many brilliant ideas and get real things done especially sometimes they were just conflicting with each other, but Oli has the talent to drive the team with different opinions and get things done in the right way, which was so impressive. It was really pleasure to work with Oli.

Ellis Rahhal, CTO At Zynga China

I worked with Oliver at Zynga Beijing for two years, and have fond memories of our time there. He was and is a pillar of the team, in that he often has the most relevant and profound assessment of core issues facing a project, and maintains focus when executing on his vision. He has a rock solid temperament, and is unfazed by even the greatest of shocks, leaving him to address any problem objectively and thoroughly. He always has a big smile and treats everyone fairly. I would not hesitate to work with Oliver again.

Max Lin, Lead Product Manager at Zynga

Oliver is a tremendously intelligent and passionate professional. He can do it all - leadership, creative, quantitative. He's a terrific chap to boot.

Liu, Architect at Zynga China

I had the great pleasure of working with Oliver, he is smart and dedicated. He have laser focus on his vision and directly get to the core point of any hard problem, on marketing or on product. He is full of creativity and also does a great job on inspiring the team. He is really fun to work with too.