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SaaS Marketing Professional & Social Media Influencer

Summary

Over 10 years of experience in Marketing, Strategic Planning, Product- and Project Management, as well as B2B and B2C Client and partner Relation Management. I now work as a freelance consultant for various clients in the SaaS and Software industry to help them build and implement a solid marketing and growth strategy.

Work History

Since 01/2012

Online Marketing, Social Media and PR Consulting

Self Employed

Helping Online Startups to set up their marketing and growth with a wholistic and hands on approach. Building and implementing strategies.  

Since 11/201508/2017

Marketing Advisor

Onion ID

Advisor to the CEO in terms of marketing strategy incl. execution of agreed marketing activities such as SEM, Website Relaunch, Sales Support, Content and all relevant marketing activities.

Since 05/201602/2017

Marketing Manager

PhraseApp

Developing and execution of a successful marketing and growth strategy in close working relationship with the management team and all involved department like development or support. Hands-on execution of agreed actions and continuously evaluation of the results.

11/201505/2016

Director of Online Marketing

Odin/Plesk

Transition of the Marketing efforts from Odin to an autonomous Plesk department. Building the Online Marketing strategy in close cooperation with the VP Marketing. Initiating SEM campaigns, working with agencies and incorporating the new e-commerce platform.

03/201510/2015

SaaS Guru

QuarticOn

Developing a tailored marketing strategy for QuarticOn branching from a pure software to a SaaS product. Working with the Product Team to transform the product based on the market needs.

01/201510/2015

Head of Business Development

Positionly

Responsible for growing Positionlys partner Business and revenue. Successfully closed partnerships with Wix, 1Blu and more.

03/201401/2015

VP Marketing

Positionly

Responsible for growing traffic, trials and conversions with a marketing mix of content, SEM and SEO as well as motivating a team of 5 people and working closely with all involved parties to optimize the whole Marketing funnel, such as Customer Success, Design or Development.

08/201306/2014

VP Marketing

Send2Scan

Building up the Marketing department for Send2Scan. Execution of all Marketing related activities as well as Business Development.

01/201207/2013

Marketing Director

StopTheHacker Inc., San Francisco

Marketing Director Building up the Marketing department for StopTheHacker. Developing a marketing strategy. Execution of all national and international marketing activities from social media, events, brand building over PR and online advertisement to lead generation and market analysis.

01/201112/2011

Senior Marketing Manager

ePages Software GmbH

- Establishing and managing the international channel marketing with the areas Hosting & Telco, Business Directories, ERP, Logistics & Mulitstores
- Coordination of all national and international marketing activities for the above mentioned areas
- Building and developing the national and international departmental and corporate processes
- Introduction of a corporate-wide CRM system, including processes
- Introducing a business intelligence tool and building the company's business intelligence structure
- Analysis and definition of market and customer requirements for product management
- Consulting international customers on their product marketing strategy by delivering ideas, best practices, material and tools.

07/200812/2010

Product Marketing Manager

ePages GmbH

- Responsibility of product marketing for the area Hosting provider & Telco
- Coordination of all national and international marketing activities for the area Hosting provider & Telco
- Building and developing the national and international departmental and corporate processes
- Analysis and definition of market and customer requirements for product management
- Support Sales in the sales process

04/200506/2008

Product Manager

AOL Deutschland Medien GmbH

- Profit & Loss responsibility for the product section "Safety and Security Products"
- Design, development, introduction and optimization of security products and services (e.g. Electronic Software Downloads, Parental Controls, AntiSpyware, ComputerCheck-up etc.) as lead of international teams
- Development of strategic concepts for products and the security area. Competitor benchmarking
and observation
- Conducting market-, competitor and target group analysis
- Key role to AOL US for the Product portfolio of "Safety and Security Products"
- Creation and coordination of marketing activities for all responsible products

08/200303/2005

Consultant

GMO Management Consulting GmbH, Düsseldorf

Analysis, optimization and design of business processes and organization structures. Development of strategic concepts. Project and knowledge management. Benchmarking.

01/200307/2003

Freelance Consultant

Studies and analyses in the area of on-line and mobile payment methods. Development of strategic concepts in the mPayment area.

04/200112/2002

Consultant

GO-Solutions GmbH

Analysis and design in the area of on-line and mobile payment - methods and applications. Designs in the eLearning and Knowledge Management areas. Design of test methods and test procedures in the mPayment area. Management of sub-projects.

Education

09/199603/2001

Grad. Industrial Engineering

Lübeck Technical College of Higher Education, Lübeck

Study course: Industrial Engineering, specializing in Marketing and International Traffic & Communications Science.

08/199801/1999

Växjö University, Sweden

Semester abroad in Sweden, studying “Management and Organization”

08/199301/1996

Qualified Bank Clerk

Volksbank Winsen/Aller eG
08/199005/1993

Secondary School-leaving Certificate (A-Levels)

Axel-Bruns School (Specialist Technology High School)

Final exam: Grade: 2.4 (Good)

Strength

I consider myself as a very open-minded person who likes to work & engage with people. At the same time I’m always trying to share my knowledge while at the same time learning new things.

I see myself more as a Generalist, approaching challenges self-confident, looking for a pragmatic solution while always having an eye on the final goal and the overall situation.

I like to take over responsibilities and drive projects at work as well outside work, which leads to me initiating and driving important projects.

I’m very well organized and focused, which allows me to achieve my goals in time.