Head of Marketing and Business Development, Telecommunications, Saint-Petersburg, Russia
Aug 2008 - Feb 2014
Development the assortment strategy; Development and control of pricing strategy with priority on profitable growth; Development yearly plan of promotional/trade activities in cooperation with sales; Development and implementation of marketing and advertising strategy of the Company; PR-activity planning; Ensuring good quality and timely implementation of projects; Positioning of the company brand; Analyzing effectiveness of marketing and advertising activities; Market analysis, monitoring; Organaizing and participation in relevant exhibitions, fairs and other community events throughout the year; Development of loyalty program; Marketing budget planning and control.
Monitoring suppliers and coordinating inventory control activities to ensure that items and services are purchased at the correct price within specified timeframes. Selecting reliable sources of supply, engaging complimentary suppliers and working with key suppliers to improve value delivered to the organization.