- La Grange US-IL
Used Adobe Illustrator, InDesign and Photoshop to conceptualize, design, and deploy custom sell kits and brochures; supported two Senior Graphic Designers in catalog layouts and general print advertising design; assisted in managing vendors. • Increased revenues in weak performing territories by 15% YoY through the execution of custom marketing materials for sales representatives. • Supported national projects initiated by the marketing manager including catalogs, brochures, ads, email marketing campaigns, and website graphics. • Assisted in ad-hoc sales reporting and marketing research projects such as competitor reviews, territory funding analysis and supporting month end sales reporting.
Supported three National Sales Managers and 90+ independent sales representatives by providing regular sales reports, processing monthly commissions, and working on ad-hoc market and product research initiatives. • Utilized advance Excel formula techniques to decrease processing time of monthly dealer commissions by 75%. • Generated an 8% increase in specific regional territories by leveraging Microsoft MapPoint and mapping Excel territory data to visually track dealer and product sales. • Traveled to national dealer training conference to provide training support.
2003 – 2005
Activities and Societies: • Pi Sigma Alpha National Political Honors Society, Kappa Sigma Chapter (2005) • Committee Secretary, College of Arts and Sciences Curriculum Committee (2004/2005) • Editorial Board, Illinois State University’s Critique: Journal of Political Science (2004/2005) • Graduate Assistant, College of Arts and Sciences, Graduate Study Fellowship (2003-2005) • Chairperson, Illinois Conference for Students of Political Science (2004)
Multi-disciplined, solutions-focused sales and marketing professional leverages an ever-expanding portfolio of qualifications covering direct marketing, email marketing, and trade show marketing. Further experiences include report writing, conducting market research, graphic and website design as well as emerging media, SEO and SEM. Seeks regular full-time employment within an agency or corporate marketing communications department.
Thank you for viewing my profile, please let me know if I can be of assistance to you by connecting with me. I am a versatile, proactive marketing specialist with a background in direct marketing: + B2C product catalog development and distribution + B2C direct mail design and distribution + email marketing + trade show marketing planning and execution + print and online advertising I am experienced in report writing, market/competitor research and am currently offering my talents as a Web Marketing Consultant through the Sergio Mercado design studio, www.sergiomercado.com I am passionate about website design trends, social media, SEO, SEM. I am certified through the Illinois Institute of Technology in Web Development, and am currently offering my insights to help companies engage their customers online. + Social Media marketing + Email marketing + SEO/SEM I have high academic achievement with an advanced degree in International Relations, multiple marketing focused certifications, excellent interpersonal skills and conversant in Spanish. I relish the opportunity to learn something new and readily face challenges head-on. My peers would describe me as selfless and someone who is willing to put in extra hours to learn more efficient methods of handling tasks or just get a project completed.Specialties
+ B2C direct marketing + Product catalog development + Trade show marketing + Advanced data mining and report writing + Email marketing + HTML template coding + Designing websites templates in Photoshop + Adobe Creative Suite CS3/4 (45+ hour certificate) + XHTML, CSS, Jquery (90+ hour certificate) + Studying for Google AdWords certification through the Google Engage program (1/2011) + Developing freelance SEO strategies for small business to gain experience and knowledge (1/2011)
Direct Marketing Specialist | Web Designer | Social Media & SEO Enthusiast | Web Marketing Consultant | @samerca