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Operations Management
Marketing & Branding
Product Management
Project Management
Marketing & Branding
Product Development
Ideation & Innovation
Business Development
Strategic Planning

Work experience

Dec 2010Present


Big Picture Advisers, llc


Big Picture Advisers, llc

Big Picture Advisers are seasoned and successful business professionals who provide necessary perspective and focus to small business owners. Our entire efforts are dedicated to making our clients succeed.

Whether as a sounding board, facilitator or strategic planner we approach every situation with energy, creativity, integrity and a drive for results.



i3 Marketing llc

i3Marketing is a unique multi-faceted Marketing, Product Development and Consulting firm with a focus on arts and craft products. The company has proven track record of bringing new innovative products and marketing approaches to the craft, educational, toy and mass markets. The company is a recognized leader in the development of washable paints, children's art materials and other unique products. Our tagline "Integrating Imagination and Innovation" emphasizes our approach of turning ideas into profitable products and services. i3Marketing provides the following services: Product Development, Marketing and Brand Management Services for art materials, Toxicology consulting and Product Sourcing.



Out of the Doghouse, llc



Pace University


Hebrew University of Jerusalem, Israel

Applied Science degree encompassed the incorporating the disciplines of science, business and engineering. The emphasis of the program was to prepare individuals for key management positions in business as well as providing the tools to launch a successful entrepreneurial career.

My area of concentration was advanced plastics chemistry and properties.

As part of the degree program I work for 6 months as an engineer at Israel Aircraft Industries and 3 months at Rotoplas, Ltd, a manufacturer of rotational molding products.



Hebrew University of Jerusalem, Israel

Comprehensive undergraduate degree in Chemistry that essentially compressed the equivalent of a bachelors and masters degree in a short three year period. My concentration was on the polymer chemistry.


Certified Advisor

Organization for Entrepreneurial Development


Toastmasters International

Mt. Pleasant Business Association

NSSEA - National School Supply & Equipment Association

CHA - Craft & Hobby Association

OED - Organization for Entrepreneurial Development

NAMTA - National Art Materials Trade Association

NAEYC - National Association for the Education of Young Children


As President of Big Picture Advisers, llc, Mr. Goobich strives to provide necessary, focused and actionable business advice to small business owners that enables them to effectively meet their business and personal objectives.


Mr. Goobich is a seasoned entrepreneur with extensive experience in all facets of small business; as an owner, manager, business consultant and adviser. In his almost 30 years as a business professional, he has been intimately involved in countless projects that required management of complex and integrated business issues such as strategic planning, business development, marketing and bringing products to market in a profitable and efficient manner.

Mr. Goobich's expertise lies in the ability to understand the Big Picture - how individual aspects of an organization should work in unison to create profitable and efficient operations. He specializes in advising small businesses and start-ups that seek operational efficiencies, long term strategic planning, creative and innovative problem solving and the tools to realize tangible cost savings and revenue growth.

An entrepreneur with a history of successfully bringing new products to market, Mr. Goobich has vast experience in product ideation, building and establishing brands, merchandising, packaging, manufacturing, quality control and inventory management. He is a recognized industry leader in the areas of product development of consumer based products. Mr. Goobich has worked with both small and multi-national companies as a trusted business consultant.

During his professional career, he has held a number of key executive management positions for both private and publicly held companies. As founder and president of Colorations, Inc. he successfully led the company to a position of prominence in the market place and eventually negotiated a profitable sale of the company.

Mr. Goobich is known for his results oriented approach, dedication, analytical skills, integrity, professionalism, can-do attitude and his dedication to his clients and their success.