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Work experience

Apr 2009Jun 2011

Senior Public Relations Manager

Joie de Vivre

Senior PR manager for San Francisco-based boutique hotel management company Joie de Vivre. Responsible for executing PR and social media strategy as part of two person in-house public relations team. Responsible for day to day management of news distribution to travel and lifestyle media; senior member of team responsible for award-winning social media campaigns; act as editor for Joie of Life blog (; oversight of external PR agencies; write and distribute majority of press releases; manage monitoring and analytics for all news coverage; work with cross functional teams and general managers at more than 30 hotels to coordinate public relations efforts. Placements include The New York Times, USA Today, The Los Angeles Times, Budget Travel, and Sunset.

Aug 2006Apr 2009


Kitchen Communications

Founder/principal of a one-person strategic communications consultancy with a focus on food and lifestyle brands. Managed every aspect of the business including successful new business development strategy. Created targeted traditional and new media strategies to build awareness among media and influencers. Created compelling marketing communications for clients from custom press kits to blogs. Hired as copywriter by Molson Coors and Chipotle Mexican Grill for high-profile external communications. Organized New York media tour for Cypress Grove Chevre that resulted in placements in O, the Oprah Magazine, Food and Wine, and Family Circle. Placements for other clients included ReadyMade, Country Living, Entrepreneur, Daily Candy, Cookie, and Business Week Small Biz.

Feb 2005Aug 2006

Senior Associate

Patrick Davis Partners

Senior associate in Atlanta office of national consumer brand strategy firm Patrick Davis Partners. Account manager for Chipotle Mexican Grill, Panera Bread, Whole Foods Market (South Region), and Insurance House. Senior strategist on small team that led brand development to position clients as industry thought leaders. Led national media relations outreach for Chipotle's "Food with Integrity" platform. Booked CEO media tour with The Wall Street Journal, The New York Times, Fortune, Time, and Inc. that yielded top tier placements. Supervised and mentored two junior associates.

Mar 2001Mar 2004

Senior Account Executive

Context Marketing

Senior account executive and lead writer for the agency’s largest account, the California Milk Advisory Board. Managed large CMAB news bureau, including press releases, fact sheets, newsletters, and brochures. Managed annual recipe release program, which required working closely with recipe developers, food stylists, and photographers to create original recipes for client. Led redesign of CMAB's quarterly newsletter. Supervised and mentored two junior account staff. Secured one of firm's largest placements ever for client, an AP story that syndicated to more than 100 outlets. Presented AP Style workshop to staff.

May 2000Dec 2000

Editorial Project Manager (Temporary Position)

The Freedom Forum

Six-month temporary assignment directly out of graduate school reporting to the First Amendment

Ombudsman at an international foundation dedicated to preserving free speech and free press. Served as project editor and production coordinator for annual First Amendment desktop calendar. Coordinated events for top media, advocacy groups, politicians, and activists. Supported First Amendment Ombudsman in an administrative capacity by scheduling meetings, managing his schedule, processing expense reports, and answering incoming calls. 



Western Washington University


University of North Carolina, Chapel Hill


Seasoned marketing and public relations professional adept at developing and implementing communications strategies for established and emerging consumer brands.

·Savvy media relations practitioner adept with traditional and social media

·Exceptional writer and editor for print and online channels

·Experienced social media strategist adept at creative engagement tactics

·Team player who thrives in a creative, collaborative environment

·Expertise in consumer lifestyle brands including food, hospitality, design, eco-friendly


Joie of Life

Photos, Press Kits, 8tracks

Kitchen Communications


Baking, photography, music, travel, reading, running, classic cinema, riding bikes.


Will Harris profile, "Not Just Another Piece of Meat" Feature on Georgia grass fed cattle rancher Will Harris   True Blue: A Blueberry Primer Article on growing blueberries in Georgia for Restaurant Informer   Joie de Vivre Press Release
Blog Design and Content Strategy
Typepad, Wordpress, Tumblr, Pinterest
Microsoft Office