LawyerFair is a legal comparison & procurement service for the commercial market (B2B, SME focus). My key initial objectives are to drive brand awareness and customer acquisition, understand and satisfy core KPIs - playing a pivotal role in driving growth to the next level.
- Plan, manage and implement end-to-end digital marketing campaigns for brand awareness and leads generation
- Setup, optimise and manage Google Adwords and Paid Social Media campaigns to generate leads (newsletter subscriptions, sales leads)
- Deliver online marketing strategy for the company and initiate improvements to the website to enhance customer experience
- My digital marketing campaigns span the following marketing mix: Social Media including Paid Social (LinkedIn Ads, Twitter Ads, Facebook Ads), Content Planning and Management, Paid Search including Google Adwords, SEO, Email, Website Development, as well as offline marketing initiatives
KPI Highlights: Increased website visits by over 250%, visitors by over 200%, time spent on site by 122%. Increased leads by 20%, optimised Cost Per Lead at £2.73 (Adwords) and drove Cost Per Lead down (Outbrain, Twitter, Facebook)
Being an early stage start up, I have direct contact with customers, vendors, freelancers, partners and other stakeholders, and expected to roll up my sleeves and help with other areas of the business.