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Summary

Senior marketing leader, passionate about internet innovation and digital disruption and with experience in digital performance strategy, branding, technology, sales and product. Senior team builder/leader with strong commercial acumen, consumer marketing excellence and hands-on P&L management. Brand-building marketer who has driven industry-level change and digital innovation for growth phase and blue chip brands. Excellent manager of talent in spotting, recruiting, coaching, retaining and growing.

Work experience

Apr 2015Present

Director | Marketing Services 

amaya gaming

Responsible for all central marketing worldwide across Pokerstars and Full Tilt's Poker, Casino and Sportsbook products. Run a large team of marketing staff. Areas of responsibility include TV Media, Mobile Marketing, SEO, PPC, Social Marketing, Social CRM, Marketing Product, Display Marketing, Affiliates, Marketing UI/UX, Research and VIP scheme.

Apr 2010Apr 2015

Director | Online 

pokerstars

Responsible for all online and mobile marketing worldwide. Built and ran teams of up to 70 marketing, product and technical staff. Areas of responsibility included Online Marketing, SEO, Affiliates, UI/UX, Web Development, CRM Execution, Content and Publishing. During my 4 years, online revenues increased by over 120% and online ROI exceeded 4/1.

Nov 2009Apr 2010

Senior Marketing Consultant (Contract)

gatwick airport

Responsible for defining and executing the company's new marketing strategy after its sale to GIP. Led the creation of a new Online Marketing team and strategy, a new brand and web presence, CRM strategy and CMS system for the company's web estates. Online acquisition for their main commercial product (airport parking) through Digital and SEO increased by 40% and COA dropped by 35% within 6 months.

Nov 2006Aug 2009

Marketing Director

beatthatquote.com (Part of google inc)

Initially hired as Head of Marketing, promoted to Marketing Director, Board Member and Shareholder after 2 months and headed a team of originally 3 people. The marketing team grew to 14 people divided into 5 departments – Direct Response (PPC, SEO, Display, Affiliates), Email, TV, Web Development and Product. BeatThatQuote saw phenomenal growth and was accredited with the title of the Fastest Growing Website in 2008 by Nielsen Online. The website saw an increase in unique visitors by 1,165%, leaving social network Facebook in second position. The company was also honoured with a total of 7 UK awards in the course and was finally purchased by Google for $61.5M.

Dec 2005Nov 2006

Director of Sales and Client Services

quartz interactive

Quartz Interactive was a specialist paid search marketing and technology agency based in London. Responsible for expanding the customer base for the company's PPC marketing services and technology to a wide range of businesses from SMEs to FTSE 100. The role involved business development, new client acquisition and customer spend/marketing optimisation. Managed a  team of 3 senior account managers and 1 search specialist.

May 2004May 2005

Online Marketing Manager (New York)

octopus travel (usa)

OctopusTravel.com was a leading online travel company specialising in hotel bookings with offices in worldwide. Joined the US team (based in New York) to launch the product in the US market. Run all online marketing activity including PPC, SEO, Email and Affiliates. US gross revenue rose from $ 1.6 million at 2003 to $ 7 million at 2004 and projected $26 million gross revenue for 2005 and its parent company GTA was ultimately acquired by Cendant for $1.1 billion in March 2005. It was subsequently bought by Kuoni in 2011.

Jan 2002May 2004

Founder (New York)

csi web design

Company was setup by 3 partners. I was responsible for the expansion of the company into offering web solutions from front end design to building dynamic content websites, CMS and CRM systems. Ran a team project managers, designers and programmers in India and created a solid client base from various verticals such as Entertainment (Putumayo.com and Toddlaurence.com), Travel (Travelong.com), Real Estate (Allcityny.com) and Retail (Urbanpcs.com).

Education

20142015

Leadership and Innovation Training Program

Cranfield university
20002001

MSc in E-Commerce

University of westminster
19962000

BSc in Industrial Management and Technology

University of piraeus