Director | Marketing Services
Apr 2015 - Present
Responsible for all central marketing worldwide across Pokerstars and Full Tilt's Poker, Casino and Sportsbook products. Run a large team of marketing staff. Areas of responsibility include TV Media, Mobile Marketing, SEO, PPC, Social Marketing, Social CRM, Marketing Product, Display Marketing, Affiliates, Marketing UI/UX, Research and VIP scheme.
Director | Online
Apr 2010 - Apr 2015
Responsible for all online and mobile marketing worldwide. Built and ran teams of up to 70 marketing, product and technical staff. Areas of responsibility included Online Marketing, SEO, Affiliates, UI/UX, Web Development, CRM Execution, Content and Publishing. During my 4 years, online revenues increased by over 120% and online ROI exceeded 4/1.
Senior Marketing Consultant (Contract)
Nov 2009 - Apr 2010
Responsible for defining and executing the company's new marketing strategy after its sale to GIP. Led the creation of a new Online Marketing team and strategy, a new brand and web presence, CRM strategy and CMS system for the company's web estates. Online acquisition for their main commercial product (airport parking) through Digital and SEO increased by 40% and COA dropped by 35% within 6 months.
Nov 2006 - Aug 2009
beatthatquote.com (Part of google inc)
Initially hired as Head of Marketing, promoted to Marketing Director, Board Member and Shareholder after 2 months and headed a team of originally 3 people. The marketing team grew to 14 people divided into 5 departments – Direct Response (PPC, SEO, Display, Affiliates), Email, TV, Web Development and Product. BeatThatQuote saw phenomenal growth and was accredited with the title of the Fastest Growing Website in 2008 by Nielsen Online. The website saw an increase in unique visitors by 1,165%, leaving social network Facebook in second position. The company was also honoured with a total of 7 UK awards in the course and was finally purchased by Google for $61.5M.
Sales and Client Services
Dec 2005 - Nov 2006
Quartz Interactive was a specialist paid search marketing and technology agency based in London. Responsible for expanding the customer base for the company's PPC marketing services and technology to a wide range of businesses from SMEs to FTSE 100. The role involved business development, new client acquisition and customer spend/marketing optimisation. Managed a team of 3 senior account managers and 1 search specialist.
Online Marketing Manager (New York)
May 2004 - May 2005
octopus travel (usa)
OctopusTravel.com was a leading online travel company specialising in hotel bookings with offices in worldwide. Joined the US team (based in New York) to launch the product in the US market. Run all online marketing activity including PPC, SEO, Email and Affiliates. US gross revenue rose from $ 1.6 million at 2003 to $ 7 million at 2004 and projected $26 million gross revenue for 2005 and its parent company GTA was ultimately acquired by Cendant for $1.1 billion in March 2005. It was subsequently bought by Kuoni in 2011.
Founder (New York)
Jan 2002 - May 2004
csi web design
Company was setup by 3 partners. I was responsible for the expansion of the company into offering web solutions from front end design to building dynamic content websites, CMS and CRM systems. Ran a team project managers, designers and programmers in India and created a solid client base from various verticals such as Entertainment (Putumayo.com and Toddlaurence.com), Travel (Travelong.com), Real Estate (Allcityny.com) and Retail (Urbanpcs.com).