Summary

Bridging old-school executive and corporate communications to new-school social media and full-participation communications. Delivering value in the following areas:

  • Connecting with and engaging employees through meaningful, resonant success stories, presentations and events
  • Demystifying complexity and simplifying the links to relevant, measurable performance through vibrant change communications
  • Safeguarding corporate reputations through adroit crisis communications/issues management and real-world media training
  • Positioning leading organizations as responsive to their key stakeholders, through ongoing research, surveys, focus groups, interviews and usability audits.

EXPERTISE IN:

Change / Internal Communications:

  • strategic planning, tactical implementation and measurement
  • information architecture, web usability (master’s thesis, 2001)
  • writing, editing, publishing, photography, brand identity (more than 30 awards) 

External Communications / Public Relations / Social Media:

  • crisis communications, media training (Institute for Crisis Management, 2004)
  • executive speeches, presentations
  • spokesperson; issues managements.

Work History

Work History
Oct 2009 - Nov 2009

Director, Internal Communications

Recording for the Blind & Dyslexic

Leading accessible audio-book library for those with learning differences (300,000 members).

  • Increased social media participation (primarily Facebook) by 275% within one year (i.e., from <800>3,000), developing blog stories targeted to an online "viral network”.
  • Rebuilt stakeholder confidence and trust significantly by implementing a CEO blog to keep all aware of, informed about, and involved in key initiatives and performance.
  • Increased engagement by 52% between leadership and HQ subject-matter experts through reports, talking points, collateral, and a communications integration team. 
Oct 2005 - Sep 2009

Communications Consultant

AMO Communications

Clients: CIT Group, Maersk, Covance; Bayer, J&J, Merck-Medco, Opt-e-scrip, Pfizer, RB Pharma.

Media spokesperson for world's largest container shipping company (Maersk). Informed business units of media issues and opportunities; monitored image in the media. 

  • Reached global audience of 5.2 million through a media event to open one of the most modern North American container facilities (then-Va. Governor Kaine called it a “huge win”). 
  • Doubled response to CEO town hall messages via global Web video platform, allowing CIT Group's new CEO to place his stamp on the company immediately. 
  • Saved $4.5 million (150% of goal) by developing an ROI idea-incentive program for CIT.
  • Authored a 128-page e-marketing and Web usability plan that saved $80K for startup. 
  • Edited, in AMA style, a Cutis medical journal supplement (20 international specialists). 
  • Led 10-person proposal team that won contracts at a 75 percent overall success rate. 
  • Reviewed and edited regulatory filings, including protocols, Investigational New Drug Applications (INDs), final study reports, briefing documents, white papers, New Drug Applications (NDAs), proceedings, article summaries, presentations, training manuals. 
May 2003 - Oct 2005

Manager, Communications & Public Relations

Reckitt Benckiser

World's #1 household cleaning products manufacturer. Internal communications, brand support; crisis communications. One direct report, $1MM budget; reported to AVP, HR. 

  • Saved 68% in reputation management costs while procuring a Top 25 crisis advisor; crisis- and media-trained executives, sales representatives, plant managers; revamped crisis website.
  • Reduced complexity, learning curve of global intranet by aligning regional intranet portals; expanded, redesigned and restructured all North America intranet web pages. 
  • Saved 91% in event-management costs; led 95% of employees to understand how their roles contributed to overall results, through “town hall” meetings, issues transparency. 
Jul 2001 - May 2003

Director, Corporate Communications

Foster Wheeler

Promoted from Manager. Executed strategic communications plan using web, publications, collateral, research, media relations. Managed staff of three, $1.6 million budget; reported to VP. Built confidence in turnaround CEO’s vision through videos, speeches, and an intranet news column, for an engineering company then on the verge of bankruptcy.

Jun 1995 - May 2001

Managing Editor

Atlantic Mutual Insurance

Researched, wrote, edited, supervised design and production of all company publications; provided technical guidance for customers. Managed $1 million budget; reported to VP. 

  • Helped launch the nation’s first commercial insurance website (InsurePoint).
  • Increased readership by revamping magazine design with 200% more field coverage.
  • Launched intranet site as basis for company's first weekly intranet news magazine.
  • Authored thesis-level position paper, “Using the Web to Stay Competitive in P/C Insurance,” which articulated a competitive strategy for re-marketing main website.

Education

Education
Jan 2007 - Present

MLIS

Rutgers, The State University of New Jersey-New Brunswick

Completed graduate-level competitive research and new-media coursework (including basic and advanced search techniques) in library and information science. 4.00 GPA.

Activities and Societies: Part-time reference assistant at Archibald Stevens Alexander Library, New Brunswick. N.J. The Rutgers library system, with holdings of more than three million volumes, a staff of 304 and a $21 million budget, ranks among the top 25 public research libraries nationally; Carnegie classification, Research I campus.

American Library Association, Business Reference and Services Section (BRASS) New Jersey Special Libraries Association Society of Competitive Intelligence Professionals (SCIP).

Jan 1997 - May 2001

MA

Seton Hall University

4.00 GPA. Double master's thesis on e-healthcare and Web site usability: "Building Usability Into A New Web Site For The Opt-E-Scrip Customized Medicine System." Downloadable here.

Also completed 11 credits at Seton Hall School of Law, Newark, NJ, September 1993 to December 1993 (Centennial Scholarship). http://law.shu.edu/

Sep 1978 - Aug 1983

BA

The Pennsylvania State University

3.75 GPA (honors coursework). Created my own major by combining six majors into one: Communications, English (Writing Option), Public Relations, Journalism, Advertising, and Marketing. 

College marshal finalist.University Council (advised president). First-ever male national student representative, Alpha Lambda Delta freshman honorary society. University Concert Committee (designed logo for staff T-shirt). President's Freshman Award winner. Ketchum Advertising Intern Scholarship. University Scholars Program. Features columnist for nation's #1 college newspaper (The Daily Collegian), Peer writing tutor. Suicide prevention counselor. Published poet (Kalliope).

Sep 1975 - May 1979

HS diploma

Ramsey High School

Activities and Societies: Drama workshop: performed impersonations over NYC, school radio stations; acted in a nationally televised TV commercial. Wrote for both the school and town papers; founded literary magazine (Opus). Played lead role in musical ("Carousel").

Certifications

Certifications
2003 - 2004

Basic and advanced certification in crisis communications, media training

The Institution for Crisis Management, Louisville, KY