The label was established in 1993 as a spin off of Dupri's production company of the same moniker, through a joint venture with Sony Music and Columbia Records. Its first act was Kris Kross who struck multi-platinum and soon established Jermaine as a premier R&B, rap and pop hitmaker. Then female R&B group Xscape, whose debut album was released in the fall of the same year and went platinum—as did their second and third albums, released in 1995 and 1998. In 1994, the label released the debut album of Da Brat, who became the first solo female emcee to be certified for platinum album sales. In 1996,Kandi Burruss (of Xscape) brought the singing group Jagged Edge to the attention of the label; their debut album, A Jagged Era, was released in 1997. So So Def later released the triple platinum debut album byBow Wow in 2000. Other acts on the label have included: Dem Franchise Boyz, Maestro Harrell, The Ghost Town DJs, INOJ, J-Kwon, Trina Broussard, R.O.C., Anthony Hamilton.