Download PDF

Work experience

Feb 2009Present

Area Marketing Manager, Europe + Japan

Perfetti Van Melle

My responsibilities listed below have been extended to include Germany, the UK, and Japan.

Also, I am reporting directly to the Corporate Marketing Director, as the layer in between was


Jan 2008Feb 2009

Area Marketing Manager

Chupa Chups (Perfetti Van Melle)


  • Area: France, Italy, Belgium, The Netherlands, Scandinavia
  • New product development under Frisk and Smint brands, to be launched globally
  • Selling new product concepts to local management
  • Develop country specific product introduction plans
  • Enhance global brand position through uniform advertising and promotional campaigns
  • New packaging development


  • Launched 3 completely innovative products to complement the only existing core product
  • New innovative products generated 30% additional sales in all major European countries
  • The new TV campaign was the main contributor in increasing sales in Italy by more than 60% in 2008
Sep 2004Jan 2008

Area Sales Manager

Frisk International (Perfetti Van Melle)

Frisk is world leader in the sector of power mints and is part of Perfetti Van Melle Group, 3rd largest confectionery company in the world


  • Area: France & new markets
  • Market research, AC Nielsen ratings, competitive analysis
  • Advertising budgets, media planning and implementation
  • Pricing decision, margin analysis
  • New business development: search for distributors and launch of the brand in high potential countries


  • Increased 2006 sales in France by 40% compared to 2005
  • Sales through distributor, contract negotiations
Oct 2002Sep 2003

e-Gaming Manager


  • Launched a new business activity: online poker
  • Developed marketing strategies and loyalty programs to acquire and retain customers 
  • Trained and supervised a customer support team of 10 members


  • Poker site generated over 200,000€ in revenue in its third month
  • Developed a partnership with a former world poker champion

MrBookmaker is market leader for sports betting in France and the Benelux countries


Feb 2003May 2003

Post-graduate certificate



Vesalius College, University of Brussels
  • American department of the VUB (Vrije Universiteit Brussel)
  • Accredited by Boston University
  • One Erasmus semester accomplished at Saint Louis University, in Madrid (Spain)


  • French: Mother tongue
  • English: Fluent
  • Spanish: Fluent
  • Dutch: Good


  • Belgian & US citizenship
  • Web designer of several websites
  • Belgian tennis vice champion (1994)
  • Belgian field hockey champion (2002)
  • Trainer and coach of field hockey teams and tennis players