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Work experience

May 2017Present

Retail Systems Delivery

Whole Foods Market

Chief Information Officer (2008-2010) | Interim CIO and Director, IT (2008)


Promoted after serving in interim role. Challenges included serious data integrity and reporting issues following implementation of SAP, along with cost reductions necessitated by recent bankruptcy filing. Led team of 40 and controlled annual budget of $5-$7M with systems accountability for 21 locations in the US and Thailand and 700 users worldwide. Resolved all global data integrity issues within 9 months, developed multi-year global IT strategy, and saved millions through major restructuring initiative.


Director, Store Systems


Recruited into newly created position due to success working with company previously as a consultant. Initially responsible for hiring and training new store systems staff, and designing/building out global ERP testing landscape. Quickly assigned to jump-start a stalled SAP implementation. Led project team of 100 with accountability for enterprise plans, budgets, steering committee updates, vendor partnerships, training, execution, store conversion and integration.



Oversaw implementations of connected store, CRM, loss prevention, and sales audit solutions for clients such as JCPenney, Wynn Resorts (International), Forman Mills and Orvis Sporting Goods. Responsible for executive account management, project management, sales, and product roadmap development. Led teams of up to 25 on projects with budgets of between $2-$4M. Saved several troubled accounts, transforming the relationships through solid project management and enhanced communication.


Senior Consulting Manager, Store Operations


Laid foundation for Shane Company’s SAP implementation. Accountabilities included project planning, budget development, functionality scoping and gap analysis, documentation and training, documentation, QA scheduling and vendor management. Played key role on team of 65 consultants on project with $8-12M budget and a 10-month turnaround.


Manager, Retail Solutions and New Store Openings


Led 50-member project team with accountability for improving the customer experience and streamlining costs through emerging technologies analysis, business case development, software/hardware selection, functionality design, application development, and retail solutions implementation. Oversaw all IT needs for 575 stores in 23 states, supervising up to 75 team members/vendors. Rolled out several new systems to 575 stores in just 5 weeks and cut labor costs by over $12M after recommending and implementing task management software.


Senior Consulting Manager, Retail Solutions


Initially joined CFT Consulting and remained with the company after it was acquired by Answerthink. Led teams of 8-25 on multimillion-dollar hardware and software projects. Clients included Gart Sports, Musicland Stores Corporation/Best Buy, Dell, The Home Shopping Network, Chico’s and Wild Oats.


Director Retail Systems/Support Center Services


Integrated and restructured two IT departments into one (JumboSports and Kash n’ Karry) in order to support approximately 12,000 users across 205 locations. Led core team of 15 and project teams of up to 35.


Hunter Harris

"I worked with Wes as a consultant when he was the CIO at the Shane Company. Wes combined technical expertise with detailed project management and business process experience. These skills made him extraordinarily effective as a CIO. He could speak intelligently about any IT issue and could also clearly explain the business impact. He understands the importance of alliances within the business groups and delivers very sound strategic direction. Wes’ consulting and industry experience makes him exceptional for the CIO role.

Sunita Gupta

“I had the pleasure of working with Wes during his tenure at LakeWest Group. He has a strong undertsanding of retail and understands how to build relationships internally with Management as well as with his colleagues and peers. He is good team player and has strong leadership skills. I found him to be diligent, intelligent, with highly effective communication skills.” 

Maggen Abbott

“Wes Crawford is an amazing person to have on your team. He brings a wealth of knowledge with him and his work ethic is second to none. He has a great teamwork mentality and is always looking to see what he can provide as the next big future project to enhance the business he is working in. I think of him not only as a colleague but as a friend.”

Matthew Nordby

"Wes is an extraordinary leader who possess the innate ability to transform ideas and concepts into reality. Wes leads with great enthusiasm and charisma which builds morale and results. He built a solid team that met our needs in the field with great results. He won the respect of my entire team by understanding the philosphical aspect of how to incorporate his technical knowledge while blending it with his vast retail experience. I highly recommend Wes to any organization who is seeking a high impact leader.” 

Jim Sullivan, DM

I had the unique and distinct pleasure of working for Wes as part of The Shane Company's growing IT department. He is a tireless, dedicated, and innovative leader with a unique vision of the future of technology. His ideas around the integration of new tools with existing business practices have been inspiring and have resulted in several new initiatives that will significantly benefit our company. He is an excellent leader, an insightful mentor, and a gifted visionary. I would recommend Wes to anyone who has the desire to build a truly thought-provoking technology group, and hope to have the opportunity to work with him again in the future.”

My Specialties

  • Aligning IT strategy and business goals
  • Hiring and retaining top performing talent
  • Creating and executing detailed plans
  • Building cross-organizational relationships
  • Managing multimillion dollar budgets
  • Managing vendors/building partnerships
  • Establishing strong IT governance
  • Utilizing emerging technologies to drive growth
  • Building applications and infrastructure
  • Leading large-scale ERP and enterprise-wide implementations (SAP, IBM, Fujitsu, Oracle etc)

Career Highlights

  • Developed multi-year global strategic plan focused on global infrastructure upgrades, 3rd-party data center hosting and virtualization, disaster recovery, telecommunications upgrade, desktop virtualization, and outsourcing/on-demand services. Generated projected savings of $7M over 5 years. (Shane Company). 
  • Oversaw implementations of connected store, CRM, loss prevention, and sales audit solutions for clients such as JCPenney, Wynn Resorts (International), Forman Mills, Zales Jewelers, and Orvis Sporting Goods. (NSB Group). 
  • Implemented next generation POS hardware/software across 575 store locations, delivering complex project on time/on budget within just 5 weeks – the fastest implementation in Fujitsu’s history. (Ross Stores Inc). 
  • Led cash office and POS design for Musicland/Best Buy, $1.5 billion entertainment retailer with 1,400 stores.  (CFT Consulting).

More About Me

Technology Summary

Enterprise Landscapes

•     SAP

•     Oracle

•     Aptos

•     NCR

•     JDA

•     IBM


POS, Sales Audit, CRM, BI, Merchandising,

Finance, Human Capital, Task Management,

Fraud Detection, Labor Management, Inventory, Loyalty,

Pricing, Returns Management, Campaign Management,

Integration, Call Center, Support Center, e-Commerce,

Mobile Solutions, Portals, Data Security & Encryption


Microsoft, IBM, HP, Fujitsu, NCR, Unix, Java, Cisco, MPLS 

    At a Glance

    Senior IT executive with 26 years of retail industry leadership experience.

    Expertise in global, enterprise-level solutions.

    Clients/employers have included JCPenney, Musicland / Best Buy, Ross Stores, Dell, The Home Shopping Network, Chico's and Gart Sports / Sports Authority, Whole Foods Market.


    I've been leading large-scale IT initiatives within the retail industry for 26 years, both as a senior corporate executive and leading client engagements for IT consulting firms. My colleagues know me as a strategic innovator who is 100% focused on business results. The acquisition and retention of retail customers is always my number one priority and I leverage my extensive technical knowledge as a business driver.Throughout my career I have consistently been asked to turn around under-performing projects, accounts or organizations, and I have an exceptional record of on-time, on budget delivery.My retail leadership experience has included Ross Stores, JCPenney, Musicland/Best Buy, Gart Sports/Sports Authority, Dell, Chico's, Whole Foods Market, Zales Jewelers and Home Shopping Network. I have led global teams of up to 150 and managed multimillion dollar budgets.