NIKE, Inc. is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.Project Manager-Identified and selected six young athletes for a Nike photo shoot, in partnership with The Finish Line, to support the national launch of the Nike Track Club. Nike’s focus was to identify 18-22 year old male and female athletes who participate in a variety of individual and team sports. These core consumers, that we called “The Sport Runner,” are a unique consumer group who use running as a training foundation. Based on this consumer feedback, I worked with a team to create a product assortment plan for the campaign.-The resulting creative assets were leveraged to align Nike and The Finish Line’s consumer campaign. This material is also an ongoing tool for education and training of new employees at Nike and The Finish Line.-In response to a request for expanded insights from stakeholders and consumers in the Nike Track Club category, I developed a focus group to engage this critical consumer. This work included methodology and question design, administration of the project, and evaluation of feedback. -I support the brand manager, at Nike, to identify irreverent verbiage to be used as content on a t-shirt customization kiosk that is located at Nike headquarters and select Finish Line stores nationwide.