Taylor Hines

NIKE, Inc. is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.Project Manager-Identified and selected six young athletes for a Nike photo shoot, in partnership with The Finish Line, to support the national launch of the Nike Track Club. Nike’s focus was to identify 18-22 year old male and female athletes who participate in a variety of individual and team sports. These core consumers, that we called “The Sport Runner,” are a unique consumer group who use running as a training foundation. Based on this consumer feedback, I worked with a team to create a product assortment plan for the campaign.-The resulting creative assets were leveraged to align Nike and The Finish Line’s consumer campaign. This material is also an ongoing tool for education and training of new employees at Nike and The Finish Line.-In response to a request for expanded insights from stakeholders and consumers in the Nike Track Club category, I developed a focus group to engage this critical consumer. This work included methodology and question design, administration of the project, and evaluation of feedback. -I support the brand manager, at Nike, to identify irreverent verbiage to be used as content on a t-shirt customization kiosk that is located at Nike headquarters and select Finish Line stores nationwide.

KBVR-TV is Oregon State University’s non-profit, student-run television news station that is broadcast to over 50,000 people. Employees are also challenged to promote and support the University media outlets: The Daily Barometer (newspaper), the school yearbook, and KBVR-FM (radio.)Anchor/Station Marketing-Partnered with fellow anchors and station managers to increase brand awareness through social media channels, including twitter and facebook, as well as grassroots efforts around campus and the Corvallis area. A significant element of our strategy was a focused grassroots campaign that aimed to increase viewership among Oregon State’s 20,000 students.-Worked independently on rigorous deadlines to write 10-12 cogent news stories per night (2x weekly). Stories ranged from coverage of the Olympic games, politics, local, national, and global news, and human interest.-Co-anchored the live 30 minute, on-air newscast two times per week and worked collaboratively with station employees to support a team environment within our 1000 square foot studio.

Summer Virshup is an Indie singer/songwriter based in the Portland area who launched her first album, Timing and Lighting, in 2008. She was recognized as “One of Portland’s Top Ten Singer-Songwriters” upon her album’s release.Public Relations Intern-Aggressively contacted local news, morning shows, and radio stations to lobby for professional appearances to increase and maximize her visibility.-Composed press releases regarding performances, appearances, and album. To augment the media strategy, press releases played an important role particularly when facing the challenge of entering highly competitive Indie markets. Leveraging Summer’s unique life story and talent as a singer/songwriter, we were able to write compelling press releases that engaged our target audience, focusing on her passion as an artist, her passion for figurative work and her talents as a painter.

Oregon 150 was the statewide campaign to celebrate Oregon’s 150th birthday that included various activities and promotional events throughout the state, culminating in the large celebration at the State Capitol of Oregon’s birthday on February 14th, 2009.Marketing Intern-Supported a statewide campaign in grassroots marketing by interviewing over fifty Oregonians across broad social and economic strata, which ranged from descendants of Lewis & Clark to first generation Oregonians, in Portland and Salem for their “Oregon Stories.” The stories I collected were later broadcast on television, radio, Oregon 150’s website, and published in a book.-Supported and provided input in marketing meetings held in Salem, OR regarding celebratory activities around the state and the promotion and naming of Oregon 150’s mascot, Seski.-Participated in promotional events at the State Capitol in conjunction with Governor Kulongoski to promote Oregon’s 150th birthday. Our focus was to promote Oregon’s continuous birthday celebration through engaging important political and business figures as well as media outlets.