WEAVE Works Retail Committee
The Grow Movement Consultant
Yoga Teacher, FIT House
With 12+ years experience managing brands and integrated marketing communication strategies delivered mostly digitally, I seek to put my mix of strategy and creativity to the purpose-full work of growing Shriners Hospital for Children's digital presence in Northern California and ensure those seeking care can easily find the top hospital in the region.
Gained an intimate understanding of all marketing areas, including direct marketing, advertising, sales, public relations, and a strategic approach to integrating them most efficiently and effectively.
Extensive economics studies, with a focus on sales, commerce and marketing. I gained a deep understanding of finance, accounting, business management and marketing. Final thesis: a business plan for an import-export company, including designing a website.
Studied programming, specializing in database programming. For my graduating project, I created a database solution for a travel agency, with an interface both for the agent and the client, like an early Travelocity.
Creative communication strategy for enterprise projects, with a flexible focus on different angles of engaging the provider audience (from direct to provider to provider-facing sales enablement tools). Since joining VSP I have:
Developing marketing strategies for small businesses, partnering with their teams in execution, focused on empowering to deliver long-term sustainability. A few of my accomplishments include:
Refreshed the communication channel mix and launched a customer referral campaign that increased new customers walking through the door by 20%.
Brand development and setting up the marketing infrastructure that resulted in the fast growth enabling the company to to expand quicker than expected.
Managed the branded, partially branded, and unbranded programs and created tools to increase revenue. During my time here, I:
Pioneered the adoption of a cloud-based project management software that allowed the marketing team to create an effective workflow and collaborate seamlessly.
Managing print media ad placement and efficiently negotiating deadline and placement conflicts.
By creating a comprehensive marketing plan for the company, obtained advertising funds from external partners and an EU grant. Managed the contracted advertising agency to execute the company’s print and outdoor advertising, developed collateral and trade show experience, and launched a new website to improve the user experience and functionality.