*Developed key messages for campaign using polling data and ensured those messages were used in all campaign communications.
*Identified media generating opportunities; Provided communications advice to campaign on emerging issues; Coached candidate on successful interview, speech and debate techniques.
*Served as a on-the-record spokesperson for print and broadcast journalists; Wrote all products for news media including opinion-editorials; Organized news conferences, speeches and other events.
*Crafted a series of web videos designed to be shared by supporters on social media sites.
*Increased the number of followers on facebook from 250 to 2,000 by using a ‘captain’ program; similar increase on Twitter.
*Managed campaign blog and used as a tool for search engine optimization.
*Worked with elected officials who endorsed candidate to ensure they understood key campaign messages and had awareness of activities and developments within the campaign; Organized joint media events with officials.