Marketing Communication Manager EMEA
Sanrio Gmbh (Milan office)
Direct report to the Licensing Director with the task to create and manage the whole Marketing communication area for Sanrio GmbH (EMEA) in the licensing market.
I mainly developed the Hello Kitty brand positioning in the lifestyle market through cross category (Clothing, toys, publishing, beauty& care, home and textile) and cross target (baby – kids – teens – young adults – adults) above the line actions.
Areas of responsibility
Creation of European B2C website www.sanrio.eu