Kareim Abbouda’s career and professional progress are exemplary testaments to the sophistication, growth, vision and innovation that are required to achieve success in today’s economic climate. Mr. Abbouda’s professional achievements span nearly 20 years of expertise in public relations, communications and brand marketing at premier multi-national firms such as Ogilvy Public Relations Worldwide, Citigate Dewe Rogerson, Fleishman-Hillard, Burson-Marsteller and BBDO. Abbouda’s success is due largely to the breadth and depth of his expertise and his multi-disciplinary approach to PR solutions architecture. Ranging from comprehensive knowledge of diverse PR vehicles, trend-setting media technologies, communications techniques and brand-marketing strategies, Abbouda cultivates dynamic and engaging campaigns that elevate the value of the PR discipline and clearly demonstrate ROI to discerning clients.
As Director of Public Relations for Ogilvy Public Relations Worldwide’s Saudi Arabian division, Abbouda captained a transformational overhaul of the region’s PR infrastructure, service delivery and team-building in order to integrate best practices and drive value for both internal and external stakeholders. Throughout his tenure with Ogilvy, Mr. Abbouda tenaciously pursued dynamic business development opportunities, expanding business with existent clients, as well as onboarding high-profile accounts. His succeses include a crisis communications campaign resulting in the client’s retention of 96% market saturation; an intervention to turn-around a faltering relationship with Samsung and the launch of a successful PR campaign elevating their market-hold in the Middle East to 2nd place; as well as captaining the successful media and public reception of the Carlyle Group’s $500M greenfield entry in the ME market following their 30% acquisition of General Light. Additionally, Mr. Abbouda’s leadership contributed to the agency’s high-profile win of the coveted Emaar, The Economic City project.
Additionally, Mr. Abbouda leveraged his entrepreneurial instinct, business acuity and passion for the discipline of public relations to launch 2 successful agencies specializing in PR and brand marketing campaigns for complex IT organizations. Mr. Abbouda’s technical prowess and mastery of communications enables him to demystify intricate technical products and services, devising a refined and communicable message for diverse business (B2B) and consumer (B2C) groups. Among his success, Mr. Abbouda piloted the industry-acclaimed Arla Foods comeback against the anti-Danish boycott, recovering the client’s 80% market-share loss and earning a case-study publication in the Journal of Public Relations Research; as well as governance of the notable alliance between Hewlett Packard and the University of Hong Kong to launch a commercially viable medical e-Learning platform.
Mr. Abbouda’s successful restoration of Citigate Dewe Rogerson as a sought-after PR agency, after several years of disappointing performance, was a direct result of his innovative “Aptitude + Attitude” (A+A) recruitment stratagem and his commitment to internal training and development through his original “Speed + Accuracy” program to improve technical consulting and client service. At Fleishman-Hillard, Mr. Abbouda’s contribution enabled the agency to penetrate the Malaysian high-tech sector. Mr. Abbouda began his exemplary career with Account Leadership roles with such reputable, global firms as Burson-Marsteller and BBDO.