Weiwei Du

Work History

Work History
Jan 2010 - Present

Associate VP Consumer Healthcare Asia Pacific and Japan


·Leader of the 680 M Euros Consumer Healthcare business in the Asia Pacific & Japan region (including Russia and Australia). Created the division from scratch at the regional level. Managed more than 10 countries, 8 categories and 20 core brands.

·Responsible for overall business strategies via organic growth as well as targeted acquisitions. In charge of category management, brand management, new product development and life cycle management. Provided marketing packages to support launches.

·Optimized country CHC structures and advocated best practice through trainings and projects. Responsible for allocation of resources to drive the best return. Leader of COGs reduction projects to achieve optimal margin.

May 2008 - Dec 2009

Head of Asia / Project Management


·Head of multiple projects covering different countries and diverse businesses

·Pioneered “Innovation for Life” program, a new, equitable and sustainable tiered-pricing business model that gives greater access to the most innovative drugs to lower-tier patients in developing countries. The program benefits up to 100 M patients and generates additional business and positive PR for affiliates involved.Geographical expansion ongoing

·Played key role in designing and managing the expansion strategy for the Consumer Healthcare business in Asia. Member of the global committee overseeing the CHC acquisition integration and head of the expansion strategy team to expand acquired brands in other countries

Jan 2006 - May 2008

Senior Manager of International Development

L'Oreal USA - Maybelline New York

·Oversaw all aspects of marketing and product/business development of the $1.7 billion world #1 cosmetics brand between the headquarters, zones and countries. Ensured that brand development conforms to global strategy and strategies are impeccably executed. Direct zone responsibilities for Canada.

·Responsible for sales excellence sharing. In charge of building the intranet and creating global training materials. Leader for international logistics coordination and world sampling programs.

·Monitor competitive activities and propose new products ideas. Analyze world wide product performance data. Key member of strategy projects.

Jan 2006 - Dec 2006

Administration Manager


·Participated in the process of establishing the JV between Sanofi and Minsheng.

·Assisted the General Manager in all aspects of operations including the plant GMP certification.

·Oversaw all administration activities. Responsible for internal and external communication. Organized “French Exhibition 97” in Shanghai

Apr 2004 - Dec 2005

Marketing Manager

L'Oreal USA - La Roche Posay/Biomedic

·Revitalized the leading brands in dermatological skincare market. Turned sales around from -14% to +5%. The launch of Biomedic 21-Day Intensive Treatments revolutionized the skincare industry – it is copied by all the major skincare brands around the world in all channels.

·Defined and implemented strategies to reposition the brands, streamline product portfolio, enhance product packaging and better customer service/communication. Key member of the manufacture transition project to transfer all manufacturing from California to New Jersey.

·Worked successfully with US and international supporting departments to manage the full product marketing cycle.

Jan 2002 - Apr 2004

Marketing Manager - Oncology/Urology

Sanofi-Aventis USA

·Successfully launched Eligard, late-stage anti-prostate cancer drug in a highly competitive market. Sales achieved 50 MM USD within two years of launch, a breakthrough in the market.

·Developed and implemented strategic and tactical business plans. Worked on all aspects of marketing: Product management, convention, advertising, education, sales marketing materials and key opinion leader management. Key member of the brand budgeting group.

·Built close relationship with both the oncology and urology sales teams to maximize brand potential.

Jan 2001 - Dec 2001

Financial Control Manager - Europe, Latin America and Africa

Sanofi-Aventis France

·Closely worked with regions on budgets and plans. Defined and followed up the performance indicators. Analyzed major marketing expenditures submitted by countries for approval in order to determine requisite return on investment.

·Participated in cross functionaland special projects, responsible for proposing operational and organizational improvements.

·Interfaced with Global Marketing and International Pricing on international product pricing strategies.

Jan 1997 - Sep 1999

Head of Human Resources

Sanofi-Aventis China

·Established the Human Resources Department from scratch. Successfully satisfied the needs of rapid affiliate expansion and managed the merger with Synthelabo.

·Created procedures related to recruitment, compensation/benefits and career development. Built electronic salary system that links with internal cost centers and external banking system.

·Frequently negotiated with governmental labor organizations. Coordinated communication among international offices.


Sep 1999 - Dec 2000


Columbia Business School
Sep 1999 - Dec 2000


HEC School of Management

Top 5% of class.

Sep 1988 - Jul 1993

Master of Arts

Shanghai International Studies University

Honored as “Excellent Student of Shanghai”




English and French


I am an international executive with experiences in the pharmaceutical, OTC and FMCG industries. Skills expand across general management, project management, business development, marketing, finance, HR and administration. Worked in Singapore, US, France and China. MBA from HEC Paris Business School and Columbia Business School. Fluent in English, French and Chinese. An American citizen, I am currently based in Singapore but I am flexible to move back to the US or in other parts of the world.


I am looking for an executive position in the pharmaceutical, OTC or personal care industry. I am geographically flexible if the opportunity is a good fit.


Travel & painting